Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? Of course, all these numbers sound impressive, but you won’t be able to use the platform to promote your business if you don’t know exactly how to find B2B leads with LinkedIn. The good news is that anyone can turn the platform into a lead-generating machine.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Seismic

DECEMBER 1, 2020

It’s been a vital tool to reach prospects and customers for quite some time now, and this year’s heightened reliance on digital communication tools has only elevated the importance of social media in a seller’s arsenal. For more details on the acquisition, visit Seismic’s Newsroom for our press release. What’s next?

Acquisitions 89

Acquisitions Social Media B2B Sales Press 89

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Types of Enterprise Sales Tools 2. Top 10 Enterprise Sales Tools 2.1 LinkedIn Sales Navigator 2.3 Humanizing Sales Enablement 1.1

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Meerkat Marketing

JANUARY 20, 2021

If you are targeting B2B (business to business) customers and want to optimize the delivery of your ads to decision makers at a specific type of organization, then LinkedIn Ads might be one of the best tools available to you. Through LinkedIn Ads it is very easy to target these specifics.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

ClearVoice

AUGUST 24, 2021

At more than 774 million members, LinkedIn is the world’s largest digital professional network. Optimizing your LinkedIn profile can help you get more meaningful jobs. There are four people hired on LinkedIn every minute , with around 87% of recruiters regularly using LinkedIn , according to Kinsta. Create a profile.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

Webbiquity

APRIL 18, 2024

Better data collection and insights : Automation tools collect data at every touchpoint. This makes your customer acquisition more efficient and helps boost overall marketing performance. An email campaign automation tool can help you select one element to test, such as the subject line, email content, or call-to-action.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Vidyard

NOVEMBER 19, 2020

Remote collaboration tools, social media, and professional social networks have been creating an environment where we do less and less face-to-face interacting. For Vidyard, recruitment videos are the perfect tool for filling niche roles in a talent market like today’s. Even before 2020, the Vidyard recruiting team had noticed.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

EveryoneSocial

NOVEMBER 3, 2021

The term “ war for talent ” was coined decades ago, but today it’s more relevant than ever as companies strive to perfect their talent acquisition strategies to attract the right people. So it’s no surprise that HR professionals say recruitment and talent acquisition is one of the major challenges they face.

Acquisitions 52

Acquisitions Resource Management Marketing & Strategy Best Practices 52

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

xiQ

MAY 30, 2019

We are often asked how xiQ’s AI platform differentiates from other sales tools in the market. Apps such as LinkedIn’s Sales Navigator have provided a conduit for sales and marketing teams to engage with their customers and prospects. The key differentiation between xiQ and LinkedIn can be summarized as Actionable vs Static.

Linkedin 74

Linkedin Ideal Customer Profiles Trigger Marketing Differentiation 74

xiQ

MAY 30, 2019

We are often asked how xiQ’s AI platform differentiates from other sales tools in the market. Apps such as LinkedIn’s Sales Navigator have provided a conduit for sales and marketing teams to engage with their customers and prospects. The key differentiation between xiQ and LinkedIn can be summarized as Actionable vs Static.

Linkedin 62

Linkedin Ideal Customer Profiles Trigger Marketing Differentiation 62

Webbiquity

JULY 19, 2022

Number of customers who subscribe to a piece of software or use a service like a podcast hosting platform , website builder, or email marketing tool. There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. Customer Acquisition Costs.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Webbiquity

APRIL 23, 2024

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. Your marketing staff needs to develop a compelling acquisition strategy, and carry it out carefully.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. You may want to use online spreadsheet tools to easily track and organize your keywords. Guest post by Mehdi Hussen.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Outgrow

MARCH 24, 2023

Focusing on acquisition for fast growth 2. EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI The Intro! Acquisition plus retention equals growth. We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’!

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

xiQ

OCTOBER 12, 2023

Fortunately, modern technology is here to lend a helping hand, and one tool that stands out is xiQ’s Buyer Relationship Management with its innovative Buyer Groups feature. Repurpose email content as LinkedIn posts for a double impact. Build out a strategy for using your email content to create Op-Eds for posting on LinkedIn.

Ideal Customer Profiles 133

Ideal Customer Profiles Outreach Acquisitions Profiling 133

illumin

APRIL 2, 2024

Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. The web-based platform known for its accessible features and easy-to-use design tools is bringing award-winning software producer Affinity under its helm. Follow @illuminHQ

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

KoMarketing Associates

AUGUST 23, 2017

In terms of new customer acquisition, 16 percent of enterprise marketers said their local digital marketing efforts were effective. For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

Marketing Insider Group

AUGUST 11, 2023

Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. For example, Instagram is visual-heavy, while LinkedIn focuses on professional connections.

Social Networks 179

Social Networks Business Work Management Social Media 179

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Sales Hey, revenue teams, one of the best ways to engage with potential leads is on LinkedIn.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Martech

OCTOBER 19, 2023

About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report. Customer acquisition cost (САС). By calculating CAC, you can measure the ROI of your customer acquisition strategies. New revenue. Customer lifetime value (LTV).

Top of Funnel 132

Top of Funnel Planning Product Ad Frequency 132

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Vidyard

NOVEMBER 19, 2020

Remote collaboration tools, social media, and professional social networks have been creating an environment where we do less and less face-to-face interacting. For Vidyard, recruitment videos are the perfect tool for filling niche roles in a talent market like today’s. Even before 2020, the Vidyard recruiting team had noticed.

Acquisitions 65

Acquisitions Video Marketing Work Management Click Rate 65

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. Measuring the success of B2B SaaS Marketing Ultimately, your marketing strategies should drive revenue through customer acquisition or retention. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. Great approach, isn’t it? Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Customer Experience Matrix

JULY 25, 2014

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. The attendee acquisition strategy is a must to get butts in seats. Since you already have an established audience, the purpose of attendee acquisition is more about helping potential attendees understand the agenda and upcoming product announcements or training. Event goals. Event theme or tagline.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

LeadsRX

NOVEMBER 9, 2021

By offering this solution, LeadsRx is using analytics to help national television advertisers and agencies representing advertisers to lower customer acquisition costs, increase customer lifetime value, and spot and eliminate wasted ad spend,” said AJ Brown, CEO and co-founder of LeadsRx. For more information. Jeff Fishburn.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Zoominfo

JULY 2, 2021

You sit at your desk on a warm summer day, browsing LinkedIn for the umpteenth time. The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy. Then you see it: Sarah’s profile. Sarah lives in southern Minnesota. Big changes could mean ensuing unhappiness.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Zoominfo

JULY 2, 2021

You sit at your desk on a warm summer day, browsing LinkedIn for the umpteenth time. The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy. Then you see it: Sarah’s profile. Sarah lives in southern Minnesota. Utilize social media.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Acquisitions Social Media 130