SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. Thank God we made the move because my gut is very moody. of new subscribers = 200 No.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Top Rank Marketing

OCTOBER 17, 2023

The struggle to quantify impact reveals an opportunity for more sophisticated tracking and analytics. Now, their role has expanded, making them essential for mid-funnel activation, top-of-the-funnel acquisition, and community building. ROI Measurement: 64% of marketers face challenges measuring the ROI of their webinars.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . In Import, choose Google Analytics 4 properties , then Continue. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Goodish Agency

DECEMBER 5, 2021

In this episode, our team was talking about customer acquisition in SaaS. One has to generate traffic, collect leads, get them into the app, create a seamless first-run experience, add coworkers, teach them how to use the product, and understand why they need to unlock paid features. 1:01 Mistakes when approaching product analytics.

Acquisitions 52

Acquisitions Marketing Analytics Tools Advertising Agencies Paid Search Agency 52

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Customer Experience Matrix

JANUARY 27, 2021

It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ. Of course, the biggest CDP acquisition of all, Twilio’s purchase of Segment, doesn’t fit this mold. As new features are added, platforms increasingly resemble integrated suites.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. GA4 has two different types of acquisition reports: user and traffic. User acquisition is the first time that that the user came in to your site,” said Mostyn.

Marketing Analytics Tools 120

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 120

Vidyard

NOVEMBER 19, 2020

Culture videos can feature a montage of team events, interviews about what it’s like to work there or recount the company’s history. You could make one video about multiple postings, or one video for each posting, where you feature the CEO or the hiring manager. Culture Videos. Learn from the Pros. Open Job Posting Videos.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

JULY 22, 2016

The first place to start is with your web analytics platform. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic).

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The first place to start is with your web analytics platform. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic).

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Inbox Insight

MARCH 29, 2022

Why should brand awareness feature in your B2B multi channel strategy? Measuring the impact of brand awareness activity poses a pivotal challenge for 42% of senior B2B marketers when it comes to multi channel analytics. Brand awareness provides the ultimate foundation for customer acquisition. Read on to discover 5 key reasons….

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. But it still lacks key pieces of a complete marketing solution. publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. The company also offers a suite of analytic applications for database management and predictive modeling.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Tomorrow People

JULY 21, 2021

Today, the high availability of data and analytics, tough commercial competition, and rising customer experience expectations, are driving demand for growth marketing. Broadly speaking, growth marketers are good at analytical thinking, experimentation, and creativity, as well as marketing. What is growth marketing?

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Martech

MARCH 7, 2024

It features a video library with easy integration and management tools, AI capabilities for summarizing videos and finding specific content, a recording studio with editing and collaboration tools, interactive event venues and detailed analytics to track engagement and gather insights for a more connected and productive organizational environment.

Marketing AI 112

Marketing AI Work Management Marketing Management Barriers 112

Aberdeen

DECEMBER 7, 2020

In this series, we’ve examined many of the acquisitions that impacted the CX space — Salesforce acquiring Slack , ServiceNow acquiring Element AI , Facebook acquiring Kustomer — and how these actions are altering the way organizations provide customer experience. If so, what are your thoughts on the above-mentioned acquisitions?

Acquisitions 52

Acquisitions Enterprise Management Work Management Marketing Management 52

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Not finding what you’re looking for?

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Contently

APRIL 14, 2016

In a recent story about Contently’s acquisition of Minneapolis-based tech firm Docalytics, Contently CTO Dave Goldberg asked the billion-dollar question: “Brands spend a remarkable amount of money each year creating dark assets like white papers, slideshows, pricing worksheets, and sales collateral. …

Analytics 78

Analytics Lead Capture Acquisitions Paper 78

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. Is a new feature in the upgrade being adopted at a much higher rate than the older version? Where are they running into issues?

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

ANNUITAS

MAY 2, 2023

The recent and upcoming additions to the Marketing Cloud (I hesitate to even call it that anymore, as it has grown so far beyond the Pardot/ExactTarget core – with new innovations like Data Cloud and new acquisitions like Datarama, Evergage, etc.) The company’s multi-channel engagement improvements also support a Converged Growth mindset.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. Select “Web.”

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Parse.ly

AUGUST 26, 2021

eased the acquisition transition and allows Gannett to stay agile into the future. For us, an analytics solution that says, ‘Hey, your story got 5,000 page views on this website,’ leaves so many unanswered questions,” Josh said. Unlike other analytics platforms, Parse.ly Gannett decided to adopt Parse.ly Table of Contents.

Analytics 52

Analytics Work Management Content Marketing Management 52

Martech

APRIL 12, 2024

Product managers are responsible for defining a product or product line’s strategy, roadmap and features. These professionals work closely with cross-functional teams, including creative, analytics and sales, to ensure that all marketing efforts are coordinated and optimized for maximum impact.

Budget Programs 112

Budget Programs Work Management Allocation Product 112

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. Content for this goal often includes customer success stories, updates on new features, and exclusive offers.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Hubspot

NOVEMBER 9, 2018

Google Analytics can help you unde rstand all of this information and so much more. By simply installing a Google Analytics plugin on your WordPress website, you can start collecting this data immediately. As is most things with WordPress, installing Google Analytics is a painless process. Sign Up For Google Analytics.

Marketing Analytics Tools 70

Marketing Analytics Tools Analytics Google Click Rate 70

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features. Who are they?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

SmartBug Media

MARCH 27, 2024

To sustain a customer success strategy, companies must measure self-reported customer data against customer acquisition, upsell, and churn rates to determine where and when to allocate resources. Customer Acquisition Cost (CAC): Calculate the total cost of gaining one new customer. How effective are your upsell strategies?

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Rev

AUGUST 23, 2023

It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. Unlike market-led growth, product-led growth uses the product itself to drive acquisition, expansion, conversion and retention. PLG emphasizes a user-centric approach. Is it right for my company?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Lenny's Newsletter

AUGUST 22, 2023

Growth teams don’t build net new products or features. ” — Casey Winters (ex Eventbrite, Pinterest) Growth teams and pods are typically formed around (1) acquisition, (2) activation, (3) monetization, and/or (4) engagement goals. And 90% of the time, acquisition is the first goal new growth teams take on.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Martech

AUGUST 10, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Rasgo ’s Rasgo AI is an AI-orchestrated self-service analytics platform bringing the power of GPT to the enterprise data warehouse in a secure manner. ” Get MarTech! In your inbox.

Enterprise Management 98

Enterprise Management Work Management Marketing Management SMB 98

Vidyard

NOVEMBER 19, 2020

Culture videos can feature a montage of team events, interviews about what it’s like to work there or recount the company’s history. You could make one video about multiple postings, or one video for each posting, where you feature the CEO or the hiring manager. But that’s just the half of it. Knowing you invented broccolini is.)

Acquisitions 65

Acquisitions Video Marketing Work Management Click Rate 65