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Social media advertising: how to run a compelling campaign

Sprout Social

If you’re still on the fence about social media advertising, we get it. That’s because social media has become the go-to place for consumers to research and purchase products. There are tons of variables that go into any given social media ad campaign, though. Why run paid social media ads, anyway?

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7 Ways to Be More Creative With Your Employee Appreciation

BenchmarkONE

The good news is that showing you care doesn’t mean you have to back up the money truck. People love trying brand new activities they might never have experienced, especially if they learn something fun along the way. Instead of giving out cash bonuses or prizes when your team meets a big goal, why not arrange a unique experience?

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Behind the Scenes: What Does the Client Onboarding Process Look Like at SmartBug Media™?

SmartBug Media

Ever wonder what it’s like working with SmartBug Media? I’ll give you a hint: We’re passionate about Intelligent Inbound™ marketing. We’ll then perform persona interviews with customers or your team to verify what we’ve learned and build them out even further. We love working (and winning) for our clients.

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The Path to Big Wins With Programmatic Advertising

Terminus

It’s critical to ask questions about brand safety and fraud when you’re evaluating platforms to manage your advertising spend. Even with platforms like Facebook, LinkedIn, and Google, you’ll want someone who understands the ins and outs to ensure success. I wish I had better news, but I don’t. What is your brand safety rate?

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. “Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal). Click To Tweet.

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10 Modern SMB Marketing Campaigns That Eclipse the Competition

Delivra

People who had access to the program were able to invite their friends to try it out. We’ll also show you examples from real brands you can use to knock your marketing out of the park. They also stand out to customers, and often on a modest budget. Talk about great brand awareness. Dollar Shave Club.

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Is That Sales Rep a Robot? 8 Tell-Tale Signs You're Talking to AI [+Why Human Reps Are Still Necessary]

Hubspot

Image Source What We Like Gyaan analyzes vast data from various sources, including customer interactions, social media, market trends, and industry news. Using this information, sales professionals can learn more about their target market, competitors, and industry developments.