Remove a-b long-tail
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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. But I’m not just another marketing consultant. Need proof?

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How to Optimize Content for Generative AI

Convert

Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. Let’s try to figure this out! What are generative AI engines? It relies too much on people’s clicking ads and organic results.

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The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success

Valasys

Perform comprehensive keyword research to identify the long-tail keywords and your target keywords because studying the keywords of your niche and industry can give you an idea of what is the intention of your target customers when they search online. Start by asking yourself: What are you looking to achieve with your campaign?

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. calculators, and pencil erasers. look it up.

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10 Best Practices for Paid Search Conversion Rate Optimization

Outbrain

You can take control of how much you bid, how long your campaign should run, what keywords to use, and the overall cost of your campaign. Simply put: you optimize your ads to get your website visitors do what you want them to do, such as subscribing to your newsletter or making a purchase. Don’t be one of them. Have full control.

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57 Things You Can Do Right Now to Improve Your Website

Online Marketing Institute

Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ).

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How to Create an Amazing Company Blog

Marketing Insider Group

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Companies that practice blogging get 97% more links to their websites. Configure Your Blog.