Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. 94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

NOVEMBER 6, 2018

Bunnos. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

Sherlock Holmes. Frenchies. Cacti (or is it cactuses?). Sick rhymes. 94% response rates. And millions of dollars in new revenue. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Vidyard

NOVEMBER 13, 2019

Skyping in space. A sales rep eating blazin’ hot wings during a pitch. An explainer video that treats you like a 5-year-old. An amazing parody of The Godfather starring, well, you! Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . KITCHENER, Ontario – December 16, 2020 – As business-to-business (B2B) sellers adapt to a digital-first reality, many have found new ways to not only maintain their performance but to radically improve their sales effectiveness and efficiency.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year. KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows. The number of respondents investing in asynchronous one-to-one video grew exponentially, from 7% in 2019 to 40% in 2020, representing a 471% increase year

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Vidyard

NOVEMBER 5, 2020

Finding work has grown tougher. This you already know. But did you know you can use video to get a job? As businesses quickly adapt to the changing global climate, so must the way you frame your skills and expertise. Video is a flexible, powerful, and durable way to keep up—and not that much effort. To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

Vidyard

SEPTEMBER 25, 2020

You’re reaching out to prospects, customers, partners, and vendors through email, but your messages might be getting lost in the noise. The average person receives 96 emails per day. Do you carefully read every email you get? Most people don’t. Without that special something to set an email apart, yours will blend into the background. Using video is an easy hack to make your email beat out the other 95.

Video Marketing 144

Video Marketing Paid Search Agency Work Management Marketing Management 144

Vidyard

MAY 22, 2020

TD Bank remade one of their most popular ads by having the original actor film it at his home using an iPhone 11 Pro (with a little help from his sister). That ad’s now airing on TV and being promoted online. In the original video , a TD Bank employee dances around a seemingly empty branch. In the quarantine-era version , the same actor dances around his home after using mobile banking to deposit a cheque.

Video Marketing 125

Video Marketing Work Management Marketing Management Mobile Marketing 125

Vidyard

MARCH 12, 2020

Google. Microsoft. Facebook. Amazon. LinkedIn. HP. Twitter. Airbnb. They’ve all asked at least part of their workforce to work from home in light of the current health situation. More companies are likely to follow—maybe even yours. If you’ve never worked from home or don’t do so regularly, it can be a big switch. Many Vidyard employees regularly work remotely.

Work Management 164

Work Management Tips Marketing Management Paid Search Agency 164

Vidyard

MARCH 9, 2020

The spring events schedule has effectively blown up for many brands. Health concerns abound, leading many event organizers to cancel in-person conferences and events. If you’re scrambling to figure out what to do with your suddenly unspent conference/trade show/event budget and how to drive leads and pipeline in the absence of these opportunities, then this guide is for you.

Work Management 121

Work Management Marketing Management Budget Programs Conference 121

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. KITCHENER, Ontario – February 13, 2020 – Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

FEBRUARY 12, 2020

You would think we’d be living in a golden age of internal communications. After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. Yet many employees are disengaged with their work. Millennials and Gen Z—who make up more than one-third of the workforce —are skeptical about the positive impact of the companies they work for.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Rand Fishkin has a blog about SEO. Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world.

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Vidyard

DECEMBER 20, 2019

KITCHENER, Ontario – December 20, 2019 – Vidyard, the leading video platform for businesses, announces that is has closed a $15 million financing facility with the BMO Technology & Innovation Banking Group to support future growth initiatives. The facility will help Vidyard remain focused on innovation and product development while financing strategic M&A & Global Expansion activities so that the company can continue growing, scaling, and providing customers with the most robust user

Paid Search Agency 91

Paid Search Agency Press Linkedin Video Marketing 91

Vidyard

NOVEMBER 26, 2019

Napoleon Dynamite, The Blair Witch Project , and Paranormal Activity : Not only some of the most anxiety inducing movies ever made, they’re also three of the top 10 most profitable. Napoleon pulled in $46 million on a $400,000 budget, Blair Witch made $248 million on a $60,000 budget, and the all-time winner Paranormal Activity —made by a married couple using actual home security cameras and consumer grade camcorders—resulted in a supernatural profit margin of 1,300,000%, earning an eye-popping

Budget Programs 93

Budget Programs Video Marketing Tips Verticals 93

Vidyard

OCTOBER 31, 2019

Vidyard has a long history of creating a Halloween video every year. They are among our favorites here at the office because of the creativity and anything goes approach that comes with the holiday. Many of our past videos have been rooted in comedy and parody. But sometimes, you just need a good scare. That’s why this year we decided to make a truly bone-chilling Halloween video.

Budget Programs 50

Budget Programs Video Marketing Cross-Selling Work Management 50

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. KITCHENER, Ontario – September 18, 2019 – Vidyard , a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. KITCHENER, Ontario – Sept 24, 2019 – Vidyard , the leading video platform for business, is taking another step toward making business-grade video content creation, hosting and management accessible to any organization with the launch of free and pro offerings.

Enterprise Management 54

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 54

Vidyard

SEPTEMBER 24, 2019

So you’ve created a business video. Now what? Well, it’s no good sitting on your desktop. You need to get it out to the world, and that’s where you run into problems. You can’t send the full file in an email or text—it’s too big. You can’t upload it directly to your website—that’d devour bandwidth and slow the site down. So what do you do? You do what any smart person would: You upload it to a video hosting solution.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

OCTOBER 1, 2019

Almost every device—Macs, PCs, iPhones, and Androids—have a built-in way to record your screen, but each one is different. On iPhones, it only takes four steps. On PCs, you may have to use PowerPoint. (Yes, really.) And lord help anyone trying to screen record on Android who isn’t a developer. Below are step-by-step instructions for how to record your screen (regardless of your device or operating system).

Best Practices 95

Best Practices Press Pricing Price 95

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services.

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services.

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. Why? People respond to stories. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Consider that billions of people around the world have seen Star Wars. Millions of kids pretend to be Luke Skywalker in their backyards. They don’t practice tabulating spreadsheets or selling stocks—they fight lightsaber battles, imagining themselves as the hero.

Storytelling 75

Storytelling Video Marketing Lead Ranking Stats 75

Vidyard

AUGUST 12, 2019

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. They provide the highest quality leads for one simple reason: authenticity. Think about it. Are you more likely to make a purchase based on an advertisement or a product review?

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust. Money can be a tough subject, and FinServ representatives, commonly referred to as “trusted advisors,” have an obligation to act in the best interests of their clients

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Vidyard

JULY 8, 2019

You know buyers crave videos. You want to be making more videos. But you’re blocked. Should you invest in in-house video production or pay for outside professionals? It’s an ancient debate, but you’re not alone. Learn more about where each option shines—in-house video production vs. outsourcing—and when to use them, straight from the Vidyard experts on the Video Island Podcast.

Video Marketing 105

Video Marketing Product Advertising Agencies Paid Search Agency 105

Vidyard

JUNE 6, 2019

As utilization of its personalized video app doubles year-over-year, Vidyard introduces new capabilities to bring the power of video to any sales professional, no matter how they work. KITCHENER, Ontario, June 06, 2019 — Today, Vidyard announced major updates to its free video messaging and screen recording app , Vidyard GoVideo®, that make it easy for any sales professional to leverage the power of personalized video no matter how, or where, they work.

Work Management 51

Work Management Video Marketing Marketing Management Personalization 51

Vidyard

JUNE 5, 2019

The post Vidyard Expands Offering to Bring Personalized Video App to Any Sales Professional, No Matter How They Work appeared first on Vidyard.

Video Marketing 50

Video Marketing Personalization Press 50

Vidyard

APRIL 29, 2019

When you think “video platform,” what’s the first thing that comes to mind? Chances are you think back to where you watch the most videos: YouTube. Did you know that meme-filled site also just happens to be the second largest search engine in the world (next to Google)? Put like that, It makes sense that it’s top of mind when it comes to all things video.

Youtube 131

Youtube Video Marketing Interactive Marketing SEO 131

Vidyard

MARCH 23, 2019

Sales development is one of the most important and under-appreciated functions in growth-oriented B2B companies. It’s also one of the most exciting when it comes to the evolution of technology and AI. This has never been more apparent than in March 2019 when Outreach and SalesLoft, hosted their annual conferences Unleash and Rainmaker —bringing together more than 2,000 members of the sales development community to discuss the latest trends and innovations in this burgeoning market.

B2B Sales 119

B2B Sales B2B Marketing Automation Services Outreach 119

Vidyard

FEBRUARY 19, 2019

Do you want to build your brand, reach a wider audience, and make personal connections with customers in 2019? Look no further than video! It’s a fresh new year and if you’re anything like us, you have big plans to leverage video in 2019 to reach your strategic goals. But to be effective, you’ll want to be mindful of what’s really working with video right now and where things are headed over the next 12 months.

Trends 124

Trends Video Marketing B2B Thought Leadership Paid Search Agency 124

Vidyard

NOVEMBER 30, 2018

The experience economy isn’t just about pop-up shops and Instagrammable wall quotes ( although both of those are big trends ). B2B buyers are demanding more human, personalized experiences at every touchpoint from search to purchase to support. As their needs evolve, so too must the industries serving them. Financial Services , real estate, and retail – traditionally laggards in innovation – are being forced to adapt.

Marketing Management 77

Marketing Management Forrester Paid Search Agency Touchpoints 77

Vidyard

NOVEMBER 28, 2018

Leading sales acceleration platforms are turning to one-to-one video messaging powered by Vidyard to help their customers book more meetings and humanize the sales process WATERLOO, Ontario – November 28, 2018 – Vidyard , the leading video platform for business, today announces that InsideSales.com and other leading providers of sales engagement and sales prospecting solutions have integrated Vidyard GoVideo to power one-to-one video messaging within their platforms.

Video Marketing 70

Video Marketing Sales Qualified Leads Lead Scoring Lead Ranking 70

Vidyard

OCTOBER 11, 2018

When it comes to marketing and sales tactics “Good Enough” is no longer going to cut it. So how will you stand out to your audience and prospects in 2019? Let us show you how at Fast Forward! Fast Forward is our premier virtual event for video marketing , where over 2,000 marketing leaders and practitioners discover how the industry’s top players plan to use video to stand out in 2019.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

OCTOBER 10, 2018

When’s the last time you read a review? Whether you were looking for a place to eat dinner or making a purchase on Amazon, there’s a good chance it wasn’t too long ago. Personally, when reviews aren’t readily available, I go in search of them. For example, when I’m at Target trying to decide which printer to buy, I go to Amazon to check the reviews on my top choices.

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90