Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. Guest post by Nina Petrov. What are B2B eCommerce Marketing Tactics?

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s a chance to captivate, connect, and convert, turning each second of screen time into a memorable experience. It’s time to embrace the chaos and create video content that leaves a lasting impression. Make a video.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. In addition, their employee engagement scores improved from 73% to 84%. 5 prescriptions for a better future for agile 1.

Planning 106

Planning Business Work Management Word of Mouth 106

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. If you’re challenged to improve your brand’s image with a limited budget to invest, here are five of the most impactful strategies. Pain points.

Spending 325

Spending Brand Identity Branding Top of Funnel 325

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Webbiquity

APRIL 18, 2024

Humans have spent way too much time doing repetitive tasks that do not require our expertise. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Trade Press Services Newsletter

FEBRUARY 1, 2024

Even the savviest of marketers can relate to the struggle of continuously creating the same content, launching the same campaigns and repeating the same initiatives simply because “that’s what we’ve always done.” Six Ways to Break the Groundhog Day Loop Are you stuck in a marketing rut and not sure how to escape?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. Table of contents What is a Serviceblazer? Find out how in Salesforce’s latest State of Service report.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Vision Edge Marketing

FEBRUARY 21, 2023

If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. He said, “make sure their experience met and exceeded their expectations, from the bathrooms to the concession stand, to the lighting, and so on.” Welcome to What’s Your Edge? –

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Marketing Insider Group

SEPTEMBER 15, 2020

And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. So let’s keep an open mind.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Table of contents: What is a chatbot builder? Here are a few to consider.

Paid Search Agency 103

Paid Search Agency Marketing AI Work Management Marketing Management 103

Go Beyond SEO

APRIL 16, 2024

Your website serves as a virtual storefront, representing your brand and attracting potential customers. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads. A well-designed website can attract more customers and generate leads for your business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? What is the Service Trailblazer Community?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Martech

APRIL 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. After that, how to improve prompts to get even better answers from me.

Lead Generation 100

Lead Generation Lead Ranking Tactics Lead Scoring 100

Martech

DECEMBER 18, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. After that, how you can improve prompts to get even better answers from me.

eCommerce 97

eCommerce Marketing AI Best Practices Consulting 97

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 105

Marketing AI Work Management Marketing Management B2B Thought Leadership 105

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. By offering personalized inbox experiences that surpass the standard.

Personalization 101

Personalization Marketing AI Urgency Marketing Forecasting 101

Go Beyond SEO

APRIL 23, 2024

In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services. In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Scoop.it

MARCH 14, 2024

The short answer: You improve your search visibility, trust, and ranking. Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. Because we understand just how valuable case studies are in educating customers and increasing conversions.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Martech

APRIL 15, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. After that, how to improve prompts to get even better answers from me.

Deep Linking 81

Deep Linking Best Practices Marketing AI Class 81

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” Customer retention: the ability of a business to keep its existing customers. Happy and satisfied customers lead to loyalty and retention. Let’s start with the why.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 102

Social Media Work Management Marketing Management Media 102

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. This is] an all-time low for Google Ads customer service.” Disappointing’ Justin Lincoln, digital advertising manager at Closed Loop, reported a similar experience. And the problem only seems to be getting worse.

Paid Search Agency 109

Paid Search Agency Work Management Marketing Management Advertising Agencies 109

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. Since we can’t personally ask everybody who buys our products or uses our services, surveys are the most versatile and least expensive way to get the info we need. Why am I asking?

Ideal Customer Profiles 120

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 120

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. The true magic lies in keeping those customers. That’s where a shift in the way we see marketing can make a difference.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Martech

MARCH 4, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. After that, how you can improve prompts to get even better answers from me.

Lead Ranking 86

Lead Ranking Allocation Churn Rate Lead Scoring 86

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112