Webbiquity

MAY 10, 2018

Ensure that all of your site’s 301 redirects are going to the right URLs. It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers. Your URLs have a certain amount of PageRank associated with them.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

Brightedge

FEBRUARY 28, 2018

404 redirects are bad. The post 5 Things to Know About 404, 301, and 302 Redirects and Their Impact SEO Results appeared first on BrightEdge SEO Blog. Let me start off with a simple assertion. They are a terrible user experience and the search bots will penalize you meaningfully for it. When a user calls that […].

SEO 68

SEO Practices Best Practices Tools 68

Optinmonster

APRIL 18, 2022

Are you looking for the best way to redirect visitors on your website? With WordPress redirect plugins, you can easily create redirects from your WordPress dashboard without any coding knowledge. Redirecting keeps visitors and search engines from getting lost on your site. Best WordPress Redirect Plugins.

Best Practices 75

Best Practices Lead Scoring Lead Ranking Terms and Conditions 75

Biznology

JULY 21, 2017

Map out a redirect strategy. Place a 301 redirect on the acquired site’s ranking page to the page on your main site that also ranks. Redirects: be Careful. Redirects are tricky. All redirects should be 301 redirects. This will help you do a side-by-side comparison. This is the easy one.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Brightedge

JUNE 16, 2020

Just remember every time you open a webpage you send an HTTP request to that website’s server, and the HTTP status code tells you if that request worked, redirected somewhere else, or failed. 3xx Redirection - You requested one URL and the server provided an alternative address for your browser to request instead.

Wikipedia 103

Wikipedia SEO Click Rate Google 103

ClearVoice

FEBRUARY 25, 2023

Can I use a 301 redirect to fix content cannibalization? No one is sure if having too many 301 redirects hurts your SEO. Plus, if you 301 redirect page X to page Z, users arrive at page Z automatically and will never see page X again. Will a user who searched for the term feel satisfied by your content?

SEO 97

SEO Content Keywords Tagging 97

DAGMAR Marketing

JANUARY 22, 2024

If a URL for a page is currently indexed and it gets changed to a new URL, a 301 redirect must be put in from the /old-url/ to the /new-url/. If URL changes are planned to take place on the new website, a 301 redirect map needs to be put into place and implemented immediately after launch.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

seo.co

FEBRUARY 10, 2022

Creating Redirects. If the 404 error in question is an old webpage that you’ve long since deleted, or if it’s the old URL for a page that you’ve updated, the best way to correct the error is to create a redirect. There are a few ways to do this, but the best way is with 301 redirects. Find the links for the error pages.

Marketing Websites 97

Marketing Websites Landing Pages Lead Scoring Lead Ranking 97

BOP Design

SEPTEMBER 16, 2020

Set 301 and 302 redirects for existing errors. Using an SEO tool, identify and investigate any 301 or 302 errors. This includes making sure any pages that are being removed are redirected and that all of the old content you are preserving has a new spot. Use 301 Redirections.

SEO 116

SEO Marketing Websites Tips B2B 116

Salesforce Marketing Cloud

NOVEMBER 15, 2023

If you must remove an existing page, always use a 301 redirect to automatically send the searcher to the newly created page. These redirects pass more of the SEO page equity from the page being redirected to the new page. This could consist of traffic loss or a drop in form completes and leads.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Heinz Marketing

APRIL 3, 2020

When removing web pages, it’s essential to do a 301 redirect to direct traffic to a replacement asset or redirect the page to your resource center home page. Never retire a page without a 301 redirect, or you risk impacting your SEO efforts. Work on refining your messaging and improve on it.

Lead Scoring 107

Lead Scoring Lead Ranking Top of Funnel Marketing Funnels 107

Biznology

NOVEMBER 14, 2017

This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. So much juice and so many links around the web that were linking in to marketingconversation.com.

Domain 149

Domain Keywords Optimization SEO 149

ClearVoice

SEPTEMBER 28, 2022

Use 301 redirects . A 301 redirect sends users from an old URL to the new, updated URL. 301 redirects can be done through your website’s.htaccess file, which is accessible from your hosting platform. A 301 redirect is widely used for duplicate content created due to URL-related issues.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

KoMarketing Associates

OCTOBER 11, 2018

Step 2: Refresh, Redirect, or Remove. When to Redirect Content. Sometimes, it makes sense to implement a 301 redirect for legacy content. 301 redirects are valuable if you want to pass the value from one piece of content to another. Any content that’s linked from external sources should also stay.

Top of Funnel 121

Top of Funnel Lead Ranking Lead Scoring B2B 121

KoMarketing Associates

DECEMBER 12, 2013

The primary SEO objective during a website transition is setting up 301 redirects for all of the old web pages that are being moved to new the site. Knowing this information is key because the 301 redirect implementation process will differ depending on these factors. WordPress, Drupal, Sitecore).

SEO 120

SEO Marketing Websites Search Engine Marketing Marketing Analytics Tools 120

SmartBug Media

FEBRUARY 27, 2023

If URL changes are being made, you'll also want to make a 301 redirect map in order for all the old URLs to point to the corresponding new ones. HubSpot makes it really easy to support those 301 redirects right there within the CMS. It’s less technical moving over from one CMS to another.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

KoMarketing Associates

NOVEMBER 15, 2013

What percentage of PageRank is lost with a 301 redirect? This video debunks the notion that using a 301 redirect will eliminate the majority of PageRank to a webpage – Matt Cutts explains that only around 10-15% of link juice is lost.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

seo.co

JANUARY 1, 2021

What Are 301 Redirects? + How Do 301 Redirects Affect SEO? + How to Fix SEO Issues With 301 Redirects. + How to Implement 301 Redirects. Best Practices for 301 Redirects With SEO. What exactly are these redirects, and how should you be using them as part of your SEO strategy?

PageRank 85

PageRank SEO Lead Scoring Lead Ranking 85

Hubspot

DECEMBER 28, 2018

This status occurs when a resource or page you're attempting to load has been temporarily moved to a different location -- via a 302 redirect. As opposed to 301 redirects -- which are used to permanently direct users from one location to another -- 302 redirects are temporary.

Opt-in 70

Opt-in Google Resources Marketing Websites 70

Exo B2B

NOVEMBER 19, 2020

Have fun with 404 and don’t forget 301. The objective of the “404 Page Not Found” page is to reassure the visitor and quickly redirect their attention to other content on the site or to reach out to you to request information. When they visit an old link, the 301 will permanently send them to the new link you set up.

User-Generated Content 52

User-Generated Content Tips Generation Marketing Qualified Leads 52

Hubspot

OCTOBER 25, 2019

300’s -- A redirect code stating that the information or resource has been substituted with another resource, either temporarily or permanently. A 301 status code means that a permanent redirect was set up. Essentially, this means the URL you want doesn’t exist anymore, but the website has redirected it to another page.

Fulfillment 66

Fulfillment User-Generated Content Contact Marketing Internet Marketing 66

SmartBug Media

FEBRUARY 1, 2021

When teams reorganize page structure, they need to add 301 permanent redirects to let search engines know that the page has moved, while protecting domain authority. Here are some things to look out for: At the time of launch, run a broken link check to see if you have missed any pages in your redirect plan.

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

Hubspot

APRIL 23, 2020

If you plan to move any of these highly valuable pages, make sure you create the proper 301 redirects. Create a 301 redirect strategy. Speaking of 301 redirects , these are extremely important in terms of retaining the traffic and link value associated with a given page.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

KoMarketing Associates

FEBRUARY 14, 2017

Yes, placing a 301 on the page may be fine at first, but you could potentially run into a redirect chain , which is a series of redirects that go from one URL after another, forcing search engines to wait until there are no more redirects to step through. You’ll also need to create a post-plan (i.e.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

Circle Studio

JUNE 6, 2019

Set up 301 redirects. Making sure that those URLs redirect correctly after launch is critical to ensure that your users don’t land on any 404 error pages. It also helps with SEO because adding 301 redirects triggers search engines to remove the old page and only index the new page, therefore helping it rank organically.

Marketing Websites 118

Marketing Websites Marketing Automation Services Marketing Analytics Tools Eye-Tracking 118

seo.co

FEBRUARY 2, 2021

Step 3: Prepare For 301 Redirects. Ensure a seamless user experience and boost the search engine ranking by redirecting every web page from your old website to your new site’s appropriate section. Since DNS can take a few days to update, some audiences will continue to view your old website after setting up the redirect.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Moz

MARCH 4, 2021

301 redirects. First is the option to implement 301 redirects. On your site, you can redirect older versions of pages to new, updated versions. There are a few different ways that you can resolve duplicate content. This option would be similar to having a VHS copy of a movie, which maybe isn't so relevant anymore.

Content 66

Content Lead Ranking Lead Scoring Opt-out 66

Marketing Insider Group

AUGUST 26, 2015

One other thing to include that’s a bit technical but really important: 301 redirects. Sort of like a change of address card, a 301 redirect forwards an old URL to a new one. Make sure to use 301 directs if you change the URL of a page on your site.

Marketing Websites 100

Marketing Websites Keywords Mobile Marketing SEO 100

Circle Studio

DECEMBER 19, 2019

When changing the url, be sure to put a 301 redirect in place to avoid 404 errors. When changing the url of an article, be sure to put a 301 redirect in place to avoid 404 errors. Any landing page or blog post that gets deleted from your website should absolutely have a 301 redirect to something related put in place.

Content 60

Content Statistics Lead Scoring Lead Ranking 60

seo.co

FEBRUARY 14, 2022

Creating 301 redirects from the old slug to the new slug, ensuring no redirect chains existed. Updating all internal links with a “find and replace” search to the database to ensure no redirects existed on our own site. The SEO-friendly way of completing this involved: Changing the permalink URL slug.

SEO 98

SEO Optimization CMS Development Lead Ranking 98

Launch Marketing

JUNE 9, 2021

Create a 301 redirect strategy and record all redirects in a spreadsheet or document Pick focus keywords per page Use SEO tactics to support your keywords words such as internal links and header tags (H1, H2 and H3) Do your keyword research and make sure your keywords are up to date. Optimize Your Content for Search Engines.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79

Conductor

MAY 27, 2020

Retiring/Redirecting Pages. To avoid this gruesome fate, ensure permanent 301 redirects and temporary 302s are used where appropriate. . As we mentioned in the checkbox above, PDFs can’t be redirected and need to be decommissioned.

SEO 110

SEO SERP Tagging Keywords 110

Brightedge

SEPTEMBER 10, 2021

When content on your site moves , you risk losing traffic from search engines unless it is properly redirected to the new destination using permanent 301 redirects. Log analyzers can help prepare for migrations by identifying what content needs to be redirected, and what redirects need to be maintained.

Analysis 59

Analysis Marketing Websites Bandwidth SEO 59

Marketing Insider Group

AUGUST 28, 2023

If identical information appears across multiple URLs (like product descriptions), think about using canonical tags or 301 redirects–tools that inform search engines where the ‘original’ version lives. To keep things original, strive for uniqueness in every piece of content published on your platform.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Adobe Experience Cloud Blog

JULY 18, 2017

This issue is commonly caused by incorrect formatting in a robots.txt file, unintentional use of noindex tags on content, server limitations on crawl rates, or redirect loops. Unintentional 404s are commonly caused when 301 redirects aren’t put in place after page URLs change.

SEO 134

SEO Allocation Lead Scoring Lead Ranking 134

PureB2B

MAY 27, 2018

301 Redirect. A 301 redirect is a permanent redirect. 302 Redirects. Avoid 302 redirects at all costs. Essentially, a 302 redirect is a temporary redirect. Fortunately, there are best practices to help you avoid SEO problems and duplicate content issues.

Practices 62

Practices SEO Top of Funnel Best Practices 62

Moz

JULY 18, 2019

In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. This popped up again about a week [month] ago, because John Mueller on the Webmaster Team at Google had posted about redirection for secure sites, and in it someone had said, "Oh, wait, 302s don't pass PageRank.". John said, "No.

PR 50

PR PageRank Best Practices SEO 50