Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing. And to some people, marketing just equates to lying.

Paid Search Agency 324

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 324

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing. With content marketing. Focus on building value for customers over driving sales.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. It’s always essential to get the basics right. In other words, it’s all about the now.

Trends 355

Trends Work Management Peer-to-peer Marketing Management 355

Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. To stand out, brands are focusing on 10x content, which is content that’s 10 times better than the content ranking highest for a keyword. 10x content is high-quality, compelling, relevant, useful, and interesting. Quick Takeaways. Image: CMI. 10x Content Origins.

Lead Ranking 343

Lead Ranking Lead Scoring Content SMB 343

Marketing Insider Group

JUNE 10, 2020

For a price cut to be effective, you must market it properly. For a price cut to be effective, you must market it properly. Marketing effectively and efficiently is always difficult, but things can get particularly thorny with price cuts. Focus on features. Not all price cuts, however, are created equal.

Pricing 270

Pricing Price Planning Marketing & Strategy 270

Optinmonster

APRIL 10, 2024

Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. They are honest about their marketing motives.

Marketing AI 86

Marketing AI Planning Paid Search Agency Psychographics 86

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot with a little because we’re chronically understaffed and underfunded. It must be a substantial part of every email marketing program. For example, under U.S.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. It’s like preparing for a championship game.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. The importance of marketing has increased for most businesses. Marketers are more optimistic than ever before. Customer experience, trust, and product quality are quickly becoming top priorities for customers.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Marketing Insider Group

AUGUST 1, 2023

To measure your Conversion Rate , you need to know two things: The number of people who did what you wanted them to do (conversions) The total number of people who had the opportunity to do so So, if 100 people visited your landing page and 10 of them downloaded your whitepaper, your Conversion Rate would be (10/100)*100 = 10%.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

Zoominfo

SEPTEMBER 16, 2020

Results in overall better financial performance. To grow a brand, you need to be very clear on three things: your purpose, your beliefs, and your cause. As humans, we tend to apply narratives to everything. And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Five little-used digital marketing techniques for your business. Publish original studies.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Zoominfo

JANUARY 23, 2021

Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Don’t stress, as with all things, prospecting takes practice. If they default to cold calling (a task they find difficult), a ‘warm-style’ calling approach might be a better fit (see #5 below).

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great?

Email Marketing 91

Email Marketing Effectiveness Work Management Planning 91

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Convince & Convert

DECEMBER 15, 2023

This method is one of the most important strategies for LinkedIn marketing. Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

FMG Suite

APRIL 25, 2024

Getting the algorithm to work in your favor is crucial because it can impact the overall performance of your post, and when it comes to “hacking” the algorithm, here are a few things that can help: Engagement is critical. For every one thing you post, make sure you comment on at least five other users’ posts. • “Comments are currency.”

52

52

FMG Suite

APRIL 25, 2024

Getting the algorithm to work in your favor is crucial because it can impact the overall performance of your post, and when it comes to “hacking” the algorithm, here are a few things that can help: Engagement is critical. For every one thing you post, make sure you comment on at least five other users’ posts. • “Comments are currency.”

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Salesforce Marketing Cloud

JANUARY 3, 2024

I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships. A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. A sales pitch should focus on your prospect and their needs.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. What is worth the time?

Contact Marketing 52

Contact Marketing 52

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? Overlooking A/B Testing A/B testing, often an unsung hero in marketing strategies, holds immense potential. Ignoring Data Insights Data is the compass guiding businesses through the vast sea of sales and marketing.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Kevin Indig

AUGUST 7, 2023

But, marketers can apply it to content and campaigns. But, marketers can apply it to content and campaigns. Even when technically better alternatives exist, customers choose the solution they’re familiar with because it’s reliable. We think advertising and a great product are the only ways. Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. That’s why if you want your audience to reciprocate, you need to mention it explicitly.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Heinz Marketing

APRIL 26, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing If you are just getting started in your ABX journey, you’ve landed at the right place. We have learned some things along the way, helping so many organizations successfully roll out an Account-Based Experience in their organization.

Ideal Customer Profiles 102

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 102

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Messages hit home every time. The result?

Sales Management 71

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 71

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 121

Personalization Practices Allocation Enterprise Management 121

Buffer

MARCH 23, 2023

For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience. Some argue that niching down is necessary for success, while others believe that it's better to have a broader focus. T]here's a million things that I'm always doing at once.

Newsletter 120

Newsletter Youtube High Quality Lead Case Study 120

Martech

JULY 14, 2023

Artificial intelligence continues to take the marketing world by storm. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 Keep up with AI developments to stay competitive with your marketing. billion by 2030.

Marketing AI 94

Marketing AI Practices Tools Copyright 94

Seismic

DECEMBER 13, 2023

As a leader in sales enablement , we know a thing or two about best practices, so let’s get into them. #1. Builds credibility: Quality content positions your brand as an industry leader, instilling trust and authority, which are crucial for successful interactions.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59