Litmus

DECEMBER 7, 2022

In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Martech

APRIL 23, 2024

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. We research brand preference, and what matters most is brand ownership and equity,” said De Haas. “As

Top of Funnel 69

Top of Funnel Analytics De-duplication Work Management 69

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing AI 91

Marketing AI Ethics Work Management Marketing Management 91

Brightedge

JULY 22, 2022

In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. Another major change impacting digital marketers is significant new privacy protections. Soon, however, data privacy will no longer be just good business.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Is your brand keeping pace with these changes?”. Privacy laws in Europe and in some U.S.

Ethics 105

Ethics Work Management Marketing Management Paid Search Agency 105

Sana Commerce

AUGUST 22, 2023

[Rotterdam, The Netherlands, August 2023] – Sana Commerce is happy to announce a strategic partnership with Usercentrics global market leader in the area of consent management platforms (CMP) for websites and apps. This collaboration signifies that Sana Commerce is dedicated to maintaining the end-user’s consent and trust.

Advertising Agencies 52

Advertising Agencies Enterprise Management Privacy Protection Work Management 52

Martech

OCTOBER 18, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Is your brand keeping pace with these changes?”. Privacy laws in Europe and in some U.S.

Marketing Automation Services 94

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 94

Martech

MAY 11, 2023

This piece will take a closer look at those procedural changes – as well as other data privacy regulations in the hopper, go over some of the law’s biggest fines to date, and examine what marketers need to know as we head into the second half of 2023.

Paid Search Agency 100

Paid Search Agency Privacy Work Management Marketing Proposals 100

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox.

Ad Building 86

Ad Building Privacy Privacy Protection Email Marketing 86

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Brand Indicators for Message Identification (BIMI), where you see a verified brand’s logo next to their email in your inbox, is about building and reinforcing trust with our subscribers.

Email Marketing 88

Email Marketing Design Trends Work Management 88

Digilant

MARCH 1, 2022

In fact, according to Yahoo News, 86% of media owners expect contextual solutions to grow by 2023. . Potential brand safety concerns. This makes it an excellent tool for advertisers as we move away from third-party cookies but also to stay compliant with privacy protection laws like CCPA and GDPR. . Videos on the page.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Mobile Advertising 52

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).

Privacy Protection 97

Privacy Protection Privacy Webinar Metrics Deliverability 97

Scoop.it

FEBRUARY 28, 2023

If you are wondering about the trends that will pick up pace in 2023 , you are at the right place. Read on… Brands will be more open to adopting BIMI Brand Indicators for Message Identification (BIMI) is a new standard that allows companies to display their logo in the subscriber’s inboxes.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Liveintent

JANUARY 30, 2023

The National Retail Federation’s (NRF) “Big Show” conference concluded in New York City on January 17th, 2023. As usual, it was well attended and featured an all-star speaker lineup from brands and retailers like HelloFresh, Albertsons, and LuluLemon, to name a few. We’ve come a long way since then.

Privacy Protection 62

Privacy Protection Advertising Agencies Budget Programs Paid Search Agency 62

Litmus

OCTOBER 18, 2023

On September 18, 2023, Apple launched its seventeenth release of Apple’s iOS operating system for the iPhone—iOS 17. And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking.

Privacy Protection 103

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103

Litmus

DECEMBER 15, 2023

Style guide An email style guide sets standards for the visual appearance of your emails so that every message you send is consistent with your branding. Check out The 2023 State of Email Design Report to learn how best email marketers are creating email. Campaign calendar to track when you create and send each email.

Email Marketing 90

Email Marketing Marketing Strategy Marketing & Strategy Planning 90

BenchmarkONE

NOVEMBER 3, 2021

If you feel like you are lost at sea with all of the new and ever-changing ways to get your brand noticed and gain consumer loyalty , you are not alone. Consumer Privacy Protections Will Hold the Spotlight . Trusted Brands Will Thrive . TikTok isn’t necessarily for every brand. Read on to learn more.

Paid Content 80

Paid Content Trends Planning Privacy Protection 80

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Here in the U.S.,

Privacy 124

Privacy Enterprise Management Marketing Management Lead Ranking 124

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. It was most recently updated on October 11, 2023. Still, subscribers won’t click on elements that don’t display correctly.

Design 115

Design SEM Class Mobile Marketing 115

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. and is likely to be a blueprint for other states to follow.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Litmus

SEPTEMBER 21, 2021

They sometimes have no design or, maybe worse, outdated design that doesn’t match the current brand. But account management is more important and high stakes to customers than the marketing emails, so a brand that pays attention to these interactions stands out. They read robotically. They use overly technical terms.

Privacy Protection 77

Privacy Protection Email Marketing Copywriting Design 77

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 111

Open Rate Click Rate Paid Search Agency Privacy Protection 111

Convert

MARCH 7, 2023

Google Analytics data is sent to the nearest server center, but may be kept in a country with inadequate privacy protections for EU citizens. The operating system, device model, device brand, and browser are usually included in device data, along with the type of device. As a technological corporation with U.S.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Single Grain

AUGUST 7, 2023

In 2023, 253.3 App-based Marketing : Creating branded apps or advertising within existing apps. Purpose : Mobile advertising focuses on displaying advertisements to generate awareness or drive sales, while mobile marketing may also include engagement, customer service, brand building, and other objectives. million U.S.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Litmus

MARCH 8, 2024

Email marketers use tools that rely on data—like segmentation and dynamic content—and with the growing demand for personalization , it’s important to be up to speed on the latest data privacy regulations in order to foster (and uphold) brand trust. More importantly, it helps build trust in their brand.

Privacy 88

Privacy Marketing AI Email Marketing Data Hygiene 88

QuanticMind

JULY 11, 2023

While federal-level legislation has mostly lingered in congressional purgatory (more on that in a bit), a whopping five new state-level data privacy acts will take effect in 2023, with new regulations coming to Virginia, Colorado, Connecticut, Utah, and California.

Advertising Agencies 40

Advertising Agencies Marketing AI Advertisements Advertising 40