illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. User consent and personal privacy are paramount to ethical data collection. Effective marketing requires the collection and analysis of user data across digital platforms.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

Navigate the Channel

SEPTEMBER 15, 2023

As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 Its significance is only expected to grow in 2023 and beyond. This ability to tell engaging stories is invaluable for building brand awareness and fostering a deeper connection with the audience.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Scoop.it

JANUARY 24, 2023

emails will be sent and received per day in 2023. So, how will you formulate the email strategy in 2023? Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. So, Brand Indicators for Message Identification (BIMI) will go from a trend to a must-have element in 2023.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Litmus

DECEMBER 7, 2022

In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Is your brand keeping pace with these changes?”. Privacy laws in Europe and in some U.S.

Ethics 104

Ethics Work Management Marketing Management Paid Search Agency 104

Sana Commerce

AUGUST 22, 2023

[Rotterdam, The Netherlands, August 2023] – Sana Commerce is happy to announce a strategic partnership with Usercentrics global market leader in the area of consent management platforms (CMP) for websites and apps. This collaboration signifies that Sana Commerce is dedicated to maintaining the end-user’s consent and trust.

Advertising Agencies 52

Advertising Agencies Enterprise Management Privacy Protection Work Management 52