Scoop.it

JANUARY 24, 2023

emails will be sent and received per day in 2023. So, how will you formulate the email strategy in 2023? Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. So, Brand Indicators for Message Identification (BIMI) will go from a trend to a must-have element in 2023.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

DECEMBER 7, 2022

In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Martech

APRIL 23, 2024

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. We research brand preference, and what matters most is brand ownership and equity,” said De Haas. “As

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Brand Indicators for Message Identification (BIMI), where you see a verified brand’s logo next to their email in your inbox, is about building and reinforcing trust with our subscribers.

Email Marketing 92

Email Marketing Design Trends Work Management 92

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. and is likely to be a blueprint for other states to follow.

Privacy 106

Privacy Opt-out Contingency Planning Opt-in 106

Single Grain

AUGUST 7, 2023

In 2023, 253.3 This includes not only mobile advertising, but also other strategies such as: SMS Marketing : Sending promotional text messages to customers. App-based Marketing : Creating branded apps or advertising within existing apps. More placement opportunities : Brands can advertise on mobile websites and apps.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52