Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. AI for personalization.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

ANNUITAS

DECEMBER 20, 2018

Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy. Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. What can we expect in 2019? What did success look like in 2018?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Quick Takeaways. A Move Towards Sustainable Events. Image source: [link].

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

KoMarketing Associates

MARCH 26, 2019

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. This is not to say that marketers do not believe that AI will impact the way they work.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

InsightSquared

AUGUST 14, 2019

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

NuSpark Consulting

FEBRUARY 13, 2019

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming. Instagram TV.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 143

B2B Case Study Case Studies Content 143

PureB2B

JANUARY 17, 2019

It’s said that 64% of small and medium businesses will commit to cloud-based technology as a means to boost workflow productivity in 2019. 10 Game-Changing SaaS Trends for 2019. Stay up-to-date and check out these latest trends to stay ahead of the competition. . Artificial Intelligence and Machine Learning.

Marketing AI 90

Marketing AI Trends Planning API 90

Adobe Experience Cloud Blog

DECEMBER 21, 2018

2018 brought value over volume and evidence of fearless marketing all around the world. It brought marketers a seat at the revenue table. And of course, there’s also writing the previous year for a good six weeks before I stop having to say the date out loud as I write ( Febru-ar-y 10, 2018 2019 ).

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Trends Planning Marketo Thought Leadership 134

Valasys

JUNE 12, 2019

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

ATAK Interactive

MAY 23, 2019

If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! Smarter Spam Filters with AI and Machine Learning.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

KoMarketing Associates

APRIL 18, 2019

As 2019 rolls on, there are many things at the top of CMOs’ minds. That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Exo B2B

JUNE 6, 2023

Once upon a time, AI and personal assistants…. Back to the future: Alexa, Siri, Nest and Home are the names of what was THE new generation of intelligent personal assistants. Yes, AI… Artificial intelligence is a broad term, with the two letters being used for a growing number of fields of application.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Marketing AI 100

Marketing AI Marketing Analytics Tools Generation Planning 100

ClickZ

FEBRUARY 7, 2020

Exceptional customer experience is leading the way in marketing, shifting focus onto inbound strategies for serving and retaining existing customers. We’re moving beyond basic automation to greet a buyer by name to digging into personal shopping habits and browsing trends to leverage behavior, wants, and needs to maximize conversions.

Paid Content 142

Paid Content Marketing AI Trends Paid Search Agency 142

PureB2B

JANUARY 17, 2019

It’s said that 64% of small and medium businesses will commit to cloud-based technology as a means to boost workflow productivity in 2019. 10 Game-Changing SaaS Trends for 2019. Stay up-to-date and check out these latest trends to stay ahead of the competition. Artificial Intelligence and Machine Learning.

Marketing AI 62

Marketing AI Trends Planning API 62

illumin

FEBRUARY 25, 2019

Artificial intelligence automates “intelligent” processes – i.e. human-esque tasks like decision making, problem solving and learning – that would otherwise require human intervention. And because computers are lightning fast, AI works and acts with speed and precision that mere mortals could never hope to achieve.

Marketing AI 53

Marketing AI Funnel Advertising Advertising Funnels Digital Marketing Funnels 53

Heinz Marketing

OCTOBER 12, 2018

They say time flies when you’re having fun, but it goes even faster when you work in marketing. With summer out of the way and the colder seasons fast approaching, it’s time to start thinking about 2019. The internet has become the great equalizer in the marketing world. The digital world is incredibly fast-paced.

Trends 106

Trends Marketing Automation Services Top of Funnel Paid Search Agency 106

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels. Versatility and Storytelling Video marketing is incredibly versatile.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Bannerflow

MARCH 8, 2019

Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. In fact, programmatic channels are rapidly becoming the most important medium for digital marketers worldwide. And now in 2019, the launch of programmatic into the mainstream. Plus, in 2019, eMarketer predicts that U.S.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Trend One: Tech on a First-Name Basis.

Trends 101

Trends Planning Paid Search Agency Amazon 101

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. Artificial Intelligence. Virtual and Augmented Reality.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. Content marketing dominates. By using the most trending platform?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

ATAK Interactive

MAY 23, 2019

If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! Smarter Spam Filters with AI and Machine Learning.

Email Marketing 78

Email Marketing Trends CAN-SPAM Privacy 78

Hubspot

DECEMBER 17, 2018

We've covered our top news stories of 2018 , and looked back on which predicted tech trends for this year seemed to flourish the most. Now, we want to know what users think of the tech road ahead, and which trends show the most promise. UK, and Canada, asking them about three key things: Which tech trends they understand the most.

Marketing AI 74

Marketing AI Trends Mobile Advertising Lead Ranking 74

Stevens & Tate

AUGUST 1, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day.

Marketing AI 40

Marketing AI Trends Budget Programs Marketing Automation Services 40

BDB

NOVEMBER 30, 2023

In a world increasingly dominated by artificial intelligence (AI), our unique human influence becomes our greatest asset in B2B marketing. For instance, did you know that less than half of B2B marketing leaders are currently integrating AI applications alongside their human business marketing activities?

Marketing AI 26

Marketing AI B2B Marketing Marketing Analytics Tools B2B 26

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Adobe Experience Cloud Blog

FEBRUARY 20, 2019

‘Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI). Our forecasting is based on research and deep knowledge of industry trends. Search and Discovery.

Marketing AI 133

Marketing AI Marketing Automation Services Top of Funnel Forecasting 133

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 Analytics, machine learning, and AI.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Biznology

FEBRUARY 5, 2019

We also discuss the top trends people are talking about in 2019. After some keyword analysis and the input of sites like Biznology , CMO and more, we can tell you all the most important digital marketing trends to watch. The biggest name will be no shock: Artificial Intelligence. 0:00 Intro. 27:00 Outro.

Facebook 144

Facebook CMO Opt-in Privacy 144

ClickZ

DECEMBER 2, 2019

With that change comes AI allowing for more targeted, relevant programming that promises to improve audience experiences. With technology powered by AI, media planners will be able to free themselves up for other high value activities. AI allows buyers to efficiently forecast ratings without sacrificing accuracy.

Marketing AI 83

Marketing AI Advertising Agencies Advertisements Advertising 83