Martech Advisor

SEPTEMBER 18, 2019

Digital transformation is an opportunity for businesses to leverage technology to deliver a cutting-edge user experience. Learn how digital transformation can benefit your small business, writes Shane Barker, Digital Strategist, Shane Barker Consulting. Why Does Digital Transformation Matter?

Digital Transformation 64

Digital Transformation Small Business Marketing Marketing AI Marketing Budget 64

Martech Advisor

JANUARY 29, 2020

As the world of aviation is witnesses an unprecedented digital transformation, managing expectation of digital-savvy customers have never been trickier before. In 2018, the airline industry managed some 4.4 Now, as marketers, finding a magic formula for sailing through the cloud can be complicated. billion by 2037.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Salesforce Marketing Cloud

JULY 18, 2023

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S.

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. The buyer’s journey isn’t linear, and buyers demand a personalized AI-driven experience. You’ll see digital marketing trends reflect changing expectations over the next year or so. Sales and Marketing Alignment.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Televerde

SEPTEMBER 10, 2020

In 2018, a Wall Street Journal editorial declared that “Every company is now a tech company.” Since then, the term digital transformation has become the catch-all phrase for a company’s plans to apply advanced technologies like mobile, cloud, and AI to their core processes to make them more efficient, flexible, and innovative.

Marketing AI 103

Marketing AI Planning Digital Transformation Paid Search Agency 103

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Impersonal ads and digital experiences.

Marketing Budget 344

Marketing Budget Marketing Budget Creation Budget Programs Research 344

Content Standard

APRIL 25, 2019

Meanwhile, with digital transformation for nonprofits accelerating to the point at which it can be difficult to keep track of the many technologies available, it may also be hard to pick out which tools your organization can cost-effectively deploy for optimal impact. Bots for Good: How Chatbots Are Engaging Constituents.

Digital Transformation 84

Digital Transformation Cost per Acquisition Broadcasting Paid Search Agency 84

Kaon

MARCH 12, 2019

Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. At Kaon , 2018 was all about efficiency and process. So, while it’s hard to do, the payoff in reduced labor expense and faster time-to-market can be huge — particularly because everything Kaon does, we do at scale.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

chiefmartech

APRIL 24, 2018

— it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Salesforce Marketing Cloud

JUNE 29, 2022

Thirteen percent said their organization has implemented over 50 automations, up from just 4% who did so in 2018. During COVID-19, managing costs was the primary driver for automation,” said Joe Surprenant, sales leader across Deloitte’s artificial intelligence (AI) and data ops practices. “As Automation for every team.

Efficiency 98

Efficiency Marketing AI Automation Product 98

Televerde

NOVEMBER 3, 2020

B2B marketers steep their tactics in technology today. In a rush towards digital transformation, 84% of B2B marketers now use AI – up from just 29% in 2018. Unfortunately, the surge in technology among B2B marketers has also triggered an avalanche of impersonal and detached marketing strategies.

Marketing AI 52

Marketing AI Demand Marketing & Strategy Marketing Strategy 52

Exo B2B

MARCH 29, 2018

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018. That’s something….

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Marketing Insider Group

FEBRUARY 24, 2021

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. They updated them twice since then, in 2008 and 2018. Leverage AI for Next-Generation Accessibility. AI is a powerful tool that can deliver opportunities for many things, including accessibility.

CMS Development 279

CMS Development Barriers Act-On User-Generated Content 279

Only B2B

AUGUST 21, 2023

Must Read: How Data Cleansing Help To Boost Your Marketing Campaign Performance? Machine Learning and AI-Based Cleansing Solutions Machine learning algorithms play a pivotal role in automated data cleansing by identifying patterns and anomalies within datasets. IDC predicts that spending on AI and ML will reach $97.9

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Envy

FEBRUARY 20, 2018

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. This is a hardcore event which brings together researchers and practitioners alike to share intelligence and solve ongoing cyber security issues. IBM Think 2018.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Bound360

APRIL 25, 2018

One of the best events for B2B Leaders is right around the corner…are you ready for SiriusDecisions Summit 2018? Here is everything you need to know about SiriusDecisions Summit 2018. Last year I walked into Summit thinking how the heck does Jewel relate to B2B Marketing? Come say hello at booth 412! Guest Keynotes.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

ClickZ

MAY 28, 2019

A new report has found that fear among marketers about their job security has increased between 2018 and 2019. These include reports of tensions between sales and marketing teams and the perceived risk to jobs thanks to increasing investment in smart automated technologies. Marketers are more scared of job loss in 2019.

Marketing AI 70

Marketing AI Planning Digital Transformation Work Management 70

Vidyard

JULY 4, 2019

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Valasys

JANUARY 14, 2019

Chris Sarne, the Senior Director of omnichannel strategy, Oracle Retail, believes that successful retailers relied on accurate inventory during the holiday season in 2018 so as to fulfill omnichannel journeys and meet customer demand.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Digital Transformation 49

Vidyard

JULY 9, 2019

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Conversica

SEPTEMBER 8, 2020

“As companies invest more into digital, the market will only become more excited about our capabilities.”. Conversica is at the head of an emerging market and has the potential to not only meet but exceed market expectations. We are continuing to improve functions and the accuracy of our Intelligent Virtual Assistants.”.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Lead Ranking 52

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Conversica

MAY 6, 2020

Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects. Koen De Witte, Founder of LeadFabric, said, “Marketing Technology has earned its place in every B2B organisation.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

6sense

MAY 6, 2020

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys.

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

ClickZ

JULY 3, 2019

Following in the footsteps of established categories, a business ecosystem is now emerging in the relatively new technology category of account-based marketing (ABM). It was a strategy B2B marketers were talking about, but not actually doing. It was a strategy B2B marketers were talking about, but not actually doing.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Adobe Experience Cloud Blog

MARCH 28, 2019

Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. B2B marketers need different data. “We

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

Exo B2B

DECEMBER 12, 2017

AI, predicitive, sales enablement, DMP, Big data, digital transformation , machine learning, IoT…. The martech sector (marketing technology) offering amounts to an incredible alphabet soup. Marketing is still seen as a sales department “expense” that’s there to support sales activities.

Marketing Automation Services 40

Marketing Automation Services SME B2B Work Management 40

Martech Advisor

DECEMBER 18, 2019

What changes will 2020 bring to public sector marketing? With that in mind, what can public sector marketers expect in 2020? Also, review your email marketing strategy to make sure your email design is similarly optimized for mobile devices, with clear calls to action for citizens on the move. What a decade.

Marketing Budget 57

Marketing Budget Advertising Agencies Paid Search Agency Mobile Advertising 57

Martech

OCTOBER 18, 2021

Good morning, Marketers, how about CDP for service? I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. Its purpose is to serve as a platform for all voice, chat and digital customer service systems.

Marketing Automation Services 92

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 92

ClickZ

MARCH 2, 2021

As the advertising industry is in the midst of a total transformation with tech at the center of this evolution, let’s take a minute and recognize the opportunity we have here. To use the same AI tech that’s helping to rebuild our society to also rebuild our industry. Yes, our industry is undergoing a complete transformation.

Paid Search Agency 64

Paid Search Agency Advertisements Advertising Display 64

chiefmartech

FEBRUARY 6, 2018

This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If you have not yet read Part 1: Digital Transformation , Part 2: Microservices & APIs , Part 3: Vertical Competition , or Part 4: Digital Everything , you might want to start there.

Marketing AI 61

Marketing AI Lead Ranking Work Management Marketing Management 61

Contently

JANUARY 2, 2018

Instead of just going through the motions, we thought about how content marketing was maturing , refined our mission, and conducted research to find out as much as possible about our clients and the industry at large. If we learned anything from last year , it’s that marketers are striving for accountability more than ever.

Enterprise Management 167

Enterprise Management Top of Funnel Marketing Management Content Marketing 167

Valasys

AUGUST 14, 2019

According to a report published by codeinwp.com WordPress alone accounts for 50-60% of the total share of the global CMS market. Customization improves the path of digital experience. Headless CMS delivers best results when incorporated in omnichannel marketing, customization, integration & security. Ease of Use: .

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

FEBRUARY 13, 2023

runs on blockchain, enables the use of crypto-currencies and NFTs, and uses AI. The British agency began working with Nike in 2018, “and we proved the case for digital collectibles over the space of two years, with small prototypes within closed groups.” was just information listed on a web page. made the web page interactive.

Paid Search Agency 82

Paid Search Agency Web 2.0 Budget Programs Case Studies 82