Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? A: I worked at a number of companies before, but began at Georgia-Pacific in 2016.

Advertising Agencies 105

Advertising Agencies Media eCommerce Cost Per Click 105

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Facebook’s mobile transformation is almost complete.

Social Media 167

Social Media Trends Emarketing Media 167

Liveintent

FEBRUARY 28, 2023

Think mobile-first, then design for it. As LiveIntent has found, more than 60% of first impressions in email come from mobile devices. Mobile web traffic has also surpassed desktop traffic since 2016, proving that consumers prefer accessing the internet from smartphones and tablets. Leverage deal IDs for customized buys.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. We want programmatic advertising—even if we’re not sure what that is. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

SEPTEMBER 1, 2016

percent) use their mobile device to access social media applications. These numbers indicate there is an active professional level audience on social media that has purchasing and decision-making power. Currently, social media plays a significant role in the daily life of people in China. According to DCCI Internet Data Center, 92.8

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. Since 2016, the number of businesses using video content for marketing has increased by 41%. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

AUGUST 24, 2020

One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years. The ads themselves weren't particularly sophisticated, and the founders didn't have much of a firm grasp on digital advertising. Image Source: CNN.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. The advertisement format was comically aggressive, but also lighthearted and humorous. And it was an instant hit.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Social Media Advertising Statistics. Instagram added 100 million users in roughly six months during 2016. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 billion users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Optinmonster

AUGUST 19, 2023

This is a big increase from $13 billion in 2016. Also, over 80% of advertisers set aside around 10% of their marketing budget for affiliate marketing projects. Influencers Have Inspired 88% of Consumers to Make Purchases Today, people are looking more for real suggestions from sources they trust.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

ClickZ

JANUARY 8, 2021

Gen Z is already using AR on a regular basis through filters and lenses on popular platforms such as Snapchat, Instagram and Tik Tok, while Google is integrating AR into mobile search, starting with its popular 3D animals feature.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

SmartBug Media

JANUARY 8, 2020

With the growth of mobile phone usage (worldwide penetration is expected to reach 63.4 percent by the end of 2019 ), mobile marketing has been growing by leaps and bounds. Geofences can be set up on mobile, tablet, and even desktop devices anywhere in the world. The average consumer spends 5 hours a day on their mobile device.

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

Hubspot

MARCH 19, 2019

will spend over 350 million dollars on email advertising in 2019. Mobile opens accounted for 46 percent of all email opens. 35% of business professionals check email on a mobile device. Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Zoominfo

AUGUST 14, 2018

billion spent on social marketing efforts in the United States alone in 2016 ( source ). Ad costs: Add up the cost of any paid social media advertisements or promoted posts you’ve spent money on. Average sale: How much is the average purchase through your site? Tie your goals/KPI’s to numeric values. Consider your competition.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Hubspot

JUNE 12, 2017

Advertising. In her report, Meeker predicts that in 2017, spending on internet advertising will surpass spending on TV advertising for the first time -- and eventually exceed $200 billion. In this post, we’ll dive into how this change is taking place, and what the future of advertising looks like -- in 2017 and beyond.

Spending 78

Spending Ads Mobile Advertising Cable 78

Customer Experience Matrix

OCTOBER 4, 2016

Salesforce itself had the biggest news yesterday, with its agreement to purchase Krux , a data management platform that has expanded well beyond the core DMP function of assembling audiences from cookie pools. It can then use the information to predict future purchases and guide marketing and sales messages.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Webbiquity

FEBRUARY 23, 2016

.'” LinkedIn is tops for B2B marketing, but…not for advertising? That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. in 2016, and 85.8% MediaPost ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools. Clients can use the standard models or tweak them to fit special needs.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Outgrow

MAY 26, 2021

Visa reports in their analysis that around 1 out 4 purchases are now conducted on social media. Nearly half of consumers (42%) tend to use their mobile devices for checking their emails, compared to only 18.2% Mobile Ecommerce Statistics. Moreover, people are undoubtedly using their mobile devices more and more as time goes by.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Identifying and understanding customers in the digital sphere is getting much tougher.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. What Are Quora Ads?

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. 4 of the Biggest Advertising Trends of 2016.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

Martech Advisor

SEPTEMBER 4, 2019

Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. Brands and organizations have realized the power of programmatic advertising and are including it in their advertising strategy. What Is a Programmatic Advertising Platform? is forecasted to reach $68.87

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. from 2010 to 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

AccuData

NOVEMBER 19, 2018

When it comes to holiday sales, conversions matter, and mobile is a key part of the consumer journey. 48% of shoppers agree their mobile device allows them to make more informed purchases. 43% say they use mobile for holiday shopping because it’s more convenient than going to a store. Facebook Holiday Advertising.

Stats 68

Stats Conversion Advertising Agencies Planning 68

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. Smartphones currently make up up 41 percent of online purchases. “Advertisers don’t know how to take advantages of available VR features.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Content Standard

DECEMBER 9, 2020

Programmatic advertising is the latest tactic showing signs of flail. Recently, I read this Wired article (definitely check it out) that summed up the irony of microtargeting like this: The article lays out the case made by former Google employee Tim Hwang and others that programmatic advertising is a racket.

Advertising Agencies 94

Advertising Agencies Work Management Paid Search Agency Marketing Management 94

Webbiquity

MARCH 1, 2016

The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Mobile has increased dramatically in importance. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Internet users.

SEM 100

SEM Paid Content Stats SEO 100

Digilant

JULY 30, 2019

Think about how you make an online purchase nowadays, it’s often a scrupulous process – reviewing products, digesting reviews, inquiring on 3 rd party sites until you’ve found the product that fits your standards and needs –. Below you’ll find three must-try tactics to get more out of your advertising investments. . In-App Advertising.

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Digilant

OCTOBER 15, 2020

In the ever-evolving world of digital advertising, new terminology is popping up left and right. As advertisers, it’s our job to stay up to date with these new solutions and how best to implement them into our digital media plans. Brands realized the traditional advertising methods were no longer working for them.

Planning 52

Planning Advertising Agencies Work Management Paid Search Agency 52

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. High-performing websites got significantly more mobile traffic than the chasing pack. It’s the first year the majority of revenue has come from mobile devices.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Stratabeat ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Computer Market Research

MAY 7, 2018

Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. As global and national bands make their way into smaller local niches, they are realizing the importance of generating and implementing local Co-op advertising funds and programs. geographical display advertising.

Advertising Agencies 60

Advertising Agencies Advertising Channels Advertisements Advertising 60

Computer Market Research

MAY 7, 2018

Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. global and national bands make their way into smaller local niches, they are realizing the importance of generating and implementing local Co-op advertising funds and programs. Don’t jump to conclusions yet. Source: Brandmuscle.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Work Management 60

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 The company has been ambitious with its advertising solutions, testing a variety of features over the last 12 months.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40