Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. percent of marketers in 2017, compared to 61.1

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

Contently

JULY 6, 2016

” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. population is on Facebook, and Pew’s 2016 “ State of the Media ” report showed that 66 percent of American Facebook users get some amount of news on the social platform.

Studies 74

Studies Content Emarketing Internet Marketing 74

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. Influencers. Event tracking. Custom Pages.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Hubspot

MAY 1, 2020

25 Live Video Stats That Marketers Need to Know. The video streaming market is projected to hit 184.3 More than 35% of marketers use live video as part of their social media strategy. Facebook Live Stream" saw a 330% increase in searches between 2016 and 2018. eMarketer ). Growth in Live Video. StreamElements ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Contently

OCTOBER 24, 2017

.” And a few months ago, Entrepreneur declared that “ The Dominance of Mobile Marketing Is Complete.” Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. ” At first glance, the narrative makes sense.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

Contently

APRIL 19, 2017

According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. Along with Google, the two tech giants made up 90 cents of every new dollar spent on domestic digital advertising during Q1 2016, per media trade group Digital Content Next.

Paid Search Agency 95

Paid Search Agency Ads Mobile Advertising Advertising Agencies 95

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to Emarketer. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. percent of marketers in 2017, compared to 61.1

Paid Search Agency 103

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 103

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. According to Bill Fisher, this indicates a strong ROI for marketers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Hubspot

JANUARY 23, 2019

With over 800 million active users , Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes. billion in 2016. If you're not already using Instagram for your business, you're missing out on a ton of opportunity to grow brand awareness and reach a wide audience.

Emarketing 101

Emarketing Tagging Social Media Network Marketing 101

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Contently

FEBRUARY 28, 2017

According to a September 2016 survey by Barkley and Futurecast, more than two-thirds of U.S. A July 2016 Harris Poll found that 68 percent of millennials said they prefer watching movies and TV shows with multicultural casts, and 65 percent would shop more at a retailer offering a wide selection of multicultural products. “We’re

Paid Search Agency 60

Paid Search Agency Ads Emarketing Advertising Agencies 60

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising. Quality over quantity!

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Contently

SEPTEMBER 15, 2016

“In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release. — eMarketer (@eMarketer) September 15, 2016. million in 2016, +519% over 2015.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Webbiquity

FEBRUARY 23, 2016

the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Cloudswave ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Buffer

APRIL 29, 2019

If you think back three years ago to 2016, live video was everywhere. Live video seemed destined to be a huge focus for social media and for marketing strategies. An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Online Video Views Are Rising Rapidly.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Content Standard

MAY 21, 2016

And marketers have been capitalizing on this tool for leads and ROI since before emails were brought into our hands and pockets. If you take a look at eMarketer’s breakdown of which apps users check first each morning, Facebook falls third behind text and email, which are only separated by a 4 point difference.

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

MAY 21, 2016

And marketers have been capitalizing on this tool for leads and ROI since before emails were brought into our hands and pockets. If you take a look at eMarketer’s breakdown of which apps users check first each morning, Facebook falls third behind text and email, which are only separated by a 4 point difference.

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Contently

APRIL 18, 2017

” Luckily for Holmes, he never worked in marketing. That’s a problem because, as we’re reminded every other week, digital video is not only the future of marketing, but the internet at large. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. billion by 2017. This growth is very real.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. billion by 2017. This growth is very real.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. Customer experience has been a huge concern for marketers lately. Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience.

Branding 153

Branding Brand Identity Storytelling Sample 153

Heinz Marketing

NOVEMBER 14, 2017

It’s used by 90 percent of American adults and 49 percent of the world, and as a collective, we sent 28 percent more of it in 2016 than the year before. As a marketing vehicle, that makes email a bit of a clunker. And as marketers, it’s partly our fault. 17% decline in click-to-open – eMarketer.

Emarketing 65

Emarketing CAN-SPAM Lock-In CTR 65

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Hubspot

APRIL 11, 2019

By now, marketing teams all over the world are familiar with the concept of SEO. But are you prepared to market toward voice search? These numbers will only grow, so any business hoping to stay on top of consumer trends needs to be implementing an Alexa marketing strategy. Let’s say you're a marketer for a regional bank.

Planning 75

Planning Amazon Marketing Management Loyalty 75

Contently

JUNE 3, 2016

don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. If you want to read the whole thing, I embedded the slideshow at the bottom of this post, but for the sake of brevity, here are the six biggest takeaways for marketers. Meeker and co. There are 7.4

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Outbrain

JANUARY 25, 2021

Understanding these trends and aligning marketing strategy accordingly will be key to sustainable success in digital marketing (themes that we’ll be covering at our exclusive event, Outbrain Unveil !). 5 Major Digital Marketing Trends. With overly pushy ads, marketers run the risk of evoking negative associations.

Trends 41

Trends Advertisements Advertising Buy 41

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Any marketing team member two drinks into happy hour will admit that much of mobile’s appeal is from high performance, or perhaps more accurately known as “people with fat fingers.”

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. Types of Location Based Marketing. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Bannerflow

MARCH 8, 2019

In fact, programmatic channels are rapidly becoming the most important medium for digital marketers worldwide. Plus, in 2019, eMarketer predicts that U.S. 2018 was marked by GDPR, and exactly what it meant for marketers was a bit of a mystery until the last moment. What does this mean for advertisers? advertisers will buy $3.8

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Any marketing team member two drinks into happy hour will admit that much of mobile’s appeal is from high performance, or perhaps more accurately known as “people with fat fingers.”

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40