Contently

APRIL 18, 2017

” Luckily for Holmes, he never worked in marketing. That’s a problem because, as we’re reminded every other week, digital video is not only the future of marketing, but the internet at large. ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Online Video Views Are Rising Rapidly.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Sprout Social

AUGUST 30, 2016

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. In fact, eMarketer discovered less than 50% of brands are actively on Instagram. In fact, eMarketer discovered less than 50% of brands are actively on Instagram. But Instagram branding isn’t an easy task.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Outbrain

JANUARY 25, 2021

Understanding these trends and aligning marketing strategy accordingly will be key to sustainable success in digital marketing (themes that we’ll be covering at our exclusive event, Outbrain Unveil !). 5 Major Digital Marketing Trends. With overly pushy ads, marketers run the risk of evoking negative associations.

Trends 41

Trends Advertisements Advertising Buy 41

Contently

JUNE 3, 2016

don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. If you want to read the whole thing, I embedded the slideshow at the bottom of this post, but for the sake of brevity, here are the six biggest takeaways for marketers. Meeker and co. There are 7.4

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Sprout Social

JANUARY 9, 2017

Facebook is unique in the marketing world because of its size, as well as how difficult it is to engage. The network is not a place where users spend a ton of time on each post, which means quick engagements usually work the best. Twitter is still one of the fastest ways businesses communicate with customers via social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Contently

AUGUST 3, 2016

Every social network has a personality. According to eMarketer , LinkedIn’s ad dollars will only account for 3.4 percent of all social network revenue, while Twitter’s piece of the pie is about 10 percent. In 2016, only 28 percent of LinkedIn’s digital ad revenue in the U.S. But LinkedIn?

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Contently

SEPTEMBER 20, 2016

Mark Donnigan, the vice president of marketing at Beamr, a compression software for live streaming, believes the deals are more a temporary trend to win a smaller war for digital video, rather than a full-scale transition of live sports to social platforms. An eMarketer report from late 2015 predicts that U.S. There will be 5.5

Cable 60

Cable Broadcasting Television marketing Twitter 60

Adobe Experience Cloud Blog

APRIL 12, 2016

Why does this matter to you as marketer? On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. Even the stray kitten I decided to adopt last year wasn’t free. We’re all familiar with the idea of give-to-get.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Hubspot

FEBRUARY 10, 2017

Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. 2016: Memories and rebranding. 2012: Video arrives.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

JANUARY 17, 2017

Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. Imagine you are a marketer standing all alone  --  like The Little Prince  -- in the middle of a small planet. This fundamental principle of content marketing has been a key part of HubSpot’s marketing playbook.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Adobe Experience Cloud Blog

AUGUST 4, 2017

” Ferris Bueller’s words have never been more applicable to the world of marketing than they are right now. The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. Get to Know Your Audience.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Overall, there are 3 billion social media users.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. In the past, there was a clear difference between a marketer and a content marketer.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Biznology

SEPTEMBER 26, 2016

Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital. I’m not suggesting everybody run out and immediately start marketing on Snapchat—far from it.

Ideal Customer Profiles 80

Ideal Customer Profiles Bandwidth Emarketing Social Networks 80

Sprout Social

SEPTEMBER 14, 2016

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. To be successful on the social network, it all starts with your Facebook Business page. With this tool, you can easily resize your images to fit perfectly on each social network.

Facebook 111

Facebook Business Ideal Customer Profiles Social Networks 111

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Sprout Social

JANUARY 3, 2017

One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. After the 24-hour period, the content vanishes, acting as an “in the moment” social media channel. After the 24-hour period, the content vanishes, acting as an “in the moment” social media channel. billion in 2016 alone.

Brand Identity 109

Brand Identity Branding Word of Mouth Network Marketing 109

Hubspot

JUNE 9, 2016

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. 4) Instagram’s user base is growing far faster than social network usage in general in the U.S. Image Credit: eMarketer.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. The Right Content in the Right Channel.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Oktopost

NOVEMBER 18, 2019

Mature organizations that have cozied up to their customers in the past with traditional marketing channels are now facing a downright breakdown. The marketing strategies of yesterday are rendered useless — today the modern customer can tune out all and every marketing message with a single click of a button.

Paid Search Agency 87

Paid Search Agency B2B Marketing Advertising Agencies Companies 87

Bannerflow

AUGUST 28, 2018

Specifically, HTML5 offers digital marketers the ability to: Quickly scale to many formats and sizes. According to eMarketer research mobile display ads are outpacing desktop by some margin. compared to 2016, according to an eMarketer report. Possess ultimate control over design. Mass produce rich media banners.

Banner Ads 70

Banner Ads Banners Paid Search Agency Ads 70

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Contently

AUGUST 9, 2016

Smartphones went from 10 percent to 40 percent market penetration faster than any other consumer technology in history. Yet today, not carrying a smartphone indicates eccentricity, social marginalization, or old age. ” This transformation accelerated in 2015 and 2016. Social media is the future of digital advertising.

Peer-to-peer 60

Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60

Hubspot

APRIL 27, 2016

As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. To add folks by username, you'll have to type in exact usernames to find people, as there is no account suggestion option like other social networks have. Snapchat is going to become the defacto social channel for Everlane.

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28