ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. 2015 must be a year where marketers begin to show demonstrable value to their organizations and the investments that have been made.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? All this, combined with an endless flow of information and distractions, will decrease productivity—when their entire organization is focused on increasing it.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 283

Stats Advertising Agencies Paid Search Agency Work Management 283

ANNUITAS

MAY 13, 2015

In analyzing the results from last year, it was clear that the majority of B2B enterprise organizations are in the process of maturing their Demand Generation practices and acquiring the right skill sets to do the job. According to last year’s results, B2B enterprise organizations reported the following: Overall only 2.8% Only 28.3%

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. Attend this session and learn how this approach to keyword research can lead to higher levels of audience engagement AND boost search rankings. Pubcon Las Vegas 2015. Below we’ve outlined where you can find us, when, and what we’ll be doing. New York, NY: Sept. 29 th – Oct 1 st.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. This campaign approach leads to a very convoluted buying experience for the buyers. This approach leads to higher conversion rates.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

ViewPoint

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). Inbound drives organic engagement and attracts leads, while outbound helps you target specific prospects more accurately. Maybe I was just sensitive. You’ve got it—it’s a healthy combination of both.

Cold Calling 470

Cold Calling B2B Marketing PointClear B2B 470

The Point

JANUARY 29, 2015

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Forward Observer

NOVEMBER 10, 2023

An organization’s content communicates everything to consumers. Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization. With a meaningful content marketing strategy, you can.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Vidyard

SEPTEMBER 22, 2015

While most IoT announcements talk about the possibilities of connecting consumer devices to each other – an alarm clock to a coffee maker – Salesforce IoT Cloud talks about building an infrastructure to make those experiences possible, and giving organizations a means to interpret all the data created by devices. .

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. This conference is billed as the leading conference on social media. The focus of this year’s event is on driving results with marketing data, setting up an effective marketing organization and managing the customer experience. Content Marketing'

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. What Are We Doing With Our Leads?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. 1) If you go, be present.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

markempa

JANUARY 12, 2015

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. It’s not about more leads; it’s about doing better with the ones you already have. Most organizations don’t have a marketing funnel.

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Martech

MAY 1, 2024

As a result, the company improved customer engagement leading to revenue growth. We route visitors and potential sales leads to relevant conversation tracts, based on intent scoring, persona identification and product interest,” said Hansen. Under the new name, Conversica, the company expanded to other industries in 2015.)

Marketing AI 93

Marketing AI Conversion Top of Funnel Eloqua 93

Aberdeen

FEBRUARY 17, 2023

As an experienced cybersecurity professional, Brink has observed that many organizations are allocating significant resources to cybersecurity. Data breaches continue unabated, with over 9,000 public disclosures between 2015-2019. However, the results of their efforts are often unclear.

Allocation 40

Allocation Organization Phishing Video Marketing 40

ANNUITAS

JANUARY 13, 2015

The study found “less than half of B2B enterprise organizations use buyer personas as part of their demand generation planning stages. Buyer personas drive your content plan as well as the tactics you choose to engage them and an understanding at what point they become a Marketing Qualified Lead (MQL) and are ready to speak with sales.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Follow the lead of today’s leading companies into employee-generated content. you protest. Sorry to break it to you, but statistics don’t lie.

Generation 295

Generation Content Paid Search Agency Trust Marketing 295

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. The post Ready for Takeoff: Vidyard Announces Lineup for 2015 Space Camp Video Marketing Summit appeared first on Vidyard.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. Employee Involvement.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

ViewPoint

JANUARY 27, 2015

“If only I had a qualified lead!”. “I I get too many leads!”. “I I don’t get enough leads!”. Salespeople never close out the leads!”. “No Lead Generation Sales & Marketing Management' No one likes the CRM system, so no one uses it!”. Excuses from both employees and managers can fill a book, and most are bogus.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation High Quality Lead Organic Leads 120

Buffer

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. I don’t think so.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Marketing Insider Group

AUGUST 30, 2021

revenue, leads, opportunities, etc.). So in our rush to obtain leads, drive opportunities, and move the sales needle, it’s easy to forget that we need to address our customers’ emotional needs (fears, hopes, wants, and aspirations). Our marketing and lead nurturing are anchored on this idea. The result? They tune them out.

Paid Search Agency 289

Paid Search Agency B2B Sales Marketing & Strategy CMO 289

Marketing Insider Group

MAY 25, 2020

By 2015, that number had dwindled to 15 years. Much of this growth was attributed to acquisitions made in 2015, which propelled the company to first make the list in 2016 with $7.6 This organization tapped into technology to revolutionize transportation and logistics services. Fast growers may be doing well because of empathy.

Thought Leadership 223

Thought Leadership Paid Search Agency Lead Scoring Lead Ranking 223

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. Comprehensive Company Information. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Webbiquity

MAY 18, 2021

” Khoros acknowledges that “80% of leads sourced through social media for B2B marketers come from LinkedIn,” but contends “Although the use of Twitter is down 8% since 2014,7 it still ranks second in the list of top social media platforms. The exodus ticked up in 2015 and began to accelerate in 2017.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Martech

MARCH 24, 2023

Organizations must understand what customers want to feel and experience at each stage. This is why marketing should lead the way in developing buyer insights to inform the strategy for every stage of the customer journey. If this is not a continual practice in your organization, I highly recommend you make it one. Get MarTech!

Brand Identity 118

Brand Identity Branding B2B Acquisitions 118

6sense

JANUARY 6, 2016

For B2B professionals, 2015 was the year of data-driven marketing. T2D3 was the growth path for market-leading SaaS organizations like Salesforce, Marketo and Netsuite. Additional highlights from 2015 include: Received analyst recognition as the leader in space.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Webbiquity

APRIL 6, 2021

Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” In October 2020, we partnered with Minnestar , a local startup organization here in Twin Cities, and we powered the virtual networking for their Minnebar event. I was looking for more.

Marketing AI 247

Marketing AI Startups Paid Search Agency B2B Thought Leadership 247

Oktopost

NOVEMBER 10, 2021

Eric works with other members of the executive team to lead the company’s vision and product strategy. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. For more insight on leading with trust, go ahead and listen to the full episode !

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

6sense

JANUARY 12, 2016

2015 was a remarkable year of growth for the 6sense team. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. Making a Lasting Impact.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. This change was probably the most momentous update Google made to its search algorithm in 2015. That ended in 2015, too.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

B2B Marketing Directions

DECEMBER 20, 2015

As 2015 draws to a close, it's interesting to think about what technologies, practices, or other developments in B2B marketing captured the most attention during this year. During 2015, three practices - account-based marketing, predictive lead scoring, and sales enablement - generated a great deal of hype.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management B2B Marketing 40

Seismic

SEPTEMBER 14, 2023

In 2022, 77% of B2B companies worldwide listed employees with sales enablement job titles which is more than double from 2015. Budgets for enablement programs increased 75% last year, and organizations noted a 38% increase in hiring for enablement leaders. The time couldn’t be better to start a sales enablement career.

Peer-to-peer 64

Peer-to-peer Budget Programs B2B Thought Leadership Deliverability 64

LeadsRX

MAY 4, 2021

It hasn’t been without a lot of hard work, some trust and faith from our very first customers who took a chance on us in 2015, and continuing support of and trust in us from our current roster of customers. Those charitable organizations are chosen with input from the entire company workforce. Our Pledge to Make an Impact.

Communities 112

Communities Multi-Touch Attribution Outreach Organic Leads 112