KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Hubspot

JANUARY 27, 2020

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. Here are 14 stats that demonstrate the growth and opportunities of AR and VR. Augmented and Virtual Reality. billion ( IDC ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Optinmonster

DECEMBER 28, 2023

jump from 2015 , when only 2.08 Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. Instead, here’s a breakdown of engagement rates by the leading social media channels. There are about 4.95 This is a 138.2%

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. The Big Marketing Automation Stats. Gartner. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SnapApp

APRIL 18, 2016

As the tools within the stack work both together and individually, they help identify tactics that are driving new customers, converting leads, and helping companies overall bottom lines. Stats About Marketing Technology Stack Growth & Success. Stats About Marketing Technology Stack Growth & Success. Scott Brinker.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. The fact is: Source: Invesp These stats show just how much impact a good subject line has on the actions of the email recipient. “Email marketing is dead!”

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Navigate the Channel

DECEMBER 21, 2017

interactions per 1000 followers, Instagram takes the lead in social media engagement. Take a look at these stats: October 6, 2010 – Instagram Launch. September 22, 2015 – 400 million over 9 months. Just 50% of B2B organizations have a responsive website. Instagram has the highest social media interaction rate.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Hubspot

OCTOBER 13, 2015

HubSpot's new State of Inbound 2015 report is available today , and we have a ton of valuable industry data to share with you. 3 Must-Read Stats on the State of Inbound Marketing in 2015. 3 Must-Read Stats on the State of Inbound Marketing in 2015. 2) Inbound campaigns achieve higher ROI than outbound.

Inbound Marketing 28

Inbound Marketing Stats Research Paid Search Agency 28

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. Is your company one of them? Which Social Media Channels Do B2B Marketers Use Most?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. B2Bs are in the lead. According to Headstream’s Brand Storytelling Report 2015 , 80 percent of surveyed adults want brands to tell stories.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Sales Engine

OCTOBER 2, 2015

On October 1, the sales team began Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. How do I know?

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

KoMarketing Associates

JUNE 23, 2015

There have been several studies done to determine when is the best time to share posts, but the most accurate findings are certainly when your audience is online, which will be different for each B2B organization. Take a look at your social media and website traffic stats to get a better view of when you should be sharing more content online.

Social Media 120

Social Media Media Content Curation 120

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. What does it take to make it all happen? Are you kidding me?

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. Communicating Brand Story : growing awareness of a brand’s story internally and externally, and expanding expertise at communicating it throughout the organization. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. Communicating Brand Story : growing awareness of a brand’s story internally and externally, and expanding expertise at communicating it throughout the organization. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Parse.ly

AUGUST 1, 2019

“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. IMPACT , an agency that specializes in inbound lead generation, content marketing, web design, and video production, may have one of the hardest audiences to market to—fellow marketers. Pay attention to what growing audience stats imply.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 5, 2016

We wanted to help paint a clearer picture of what marketing looks like in every region of the world -- which is why we created our 2015 State of Inbound report. 36 Marketing Stats From Across the Globe. 9) The top priorities for marketers in APAC are generating contacts/leads and converting them into customers.

Stats 28

Stats Advertising Agencies Paid Search Agency Trends 28

Contently

APRIL 18, 2017

Geico, for instance, won a Grand Prix at the Cannes Lions festival in 2015 for a five-second pre-roll ad in which the narrator says, “You can’t skip this ad, because it’s already over.” As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Webbiquity

MAY 3, 2012

In fact, by 2015 more U.S. 34% of marketers have generated leads using Twitter. How One Organization Successfully Embraced Mobile. References: Mobile stats: [link]. Social Media Stats: [link]. Internet users will access the web through smartphones than through PCs, according to technology site Mashable.com.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Hubspot

JULY 13, 2023

This happens because such data has been used in training more often and can lead to controversial issues, such as racial bias. In the Real World Back in 2015, Amazon used AI to collect resumes for hiring purposes. Instead, you have to lead the conversation on how their roles will evolve. Consider chatbots.

Marketing AI 57

Marketing AI Tips Work Management Ethics 57

Martech Advisor

DECEMBER 12, 2019

Knowles then organized the flagship event Free Shipping Day where over 250 merchants, including Target, JCPenney, Pottery Barn, etc. Here are some stats and facts to inspire you to include a Free Shipping Day strategy: Share of e-commerce transactions has been highest during the week of Free Shipping Day since 2015 – eMarketer.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

EveryoneSocial

OCTOBER 13, 2020

According to the Rain Group : Only 26% of buyers believe sellers are skilled at leading a thorough needs discovery virtually. Other virtual selling statistics worth noting: 60% of sales reps have increased their time meeting with customers and prospects virtually since 2015. 26% of buyers say sellers are competent listeners.

Tips 105

Tips Marketing & Strategy Work Management Statistics 105

Contently

NOVEMBER 4, 2016

Of course, CMI loves playing up that stat because the organization can help you build a strategy. In 2015, 27 percent had a documented strategy, versus 37 percent this year. Less than half of B2B and B2C marketers have a clear idea of what an effective content program looks like in their organization.

Studies 60

Studies SEM Case Studies Adwords 60

Optinmonster

AUGUST 19, 2023

That’s because it helps businesses reach more people, drive leads, and boost sales, all without spending much money on hiring a marketing company. It covers fitness, diets, medicine, organic food, and more. Also, over 80% of advertisers set aside around 10% of their marketing budget for affiliate marketing projects.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Sprout Social

APRIL 21, 2020

Check out these stats and pat yourselves on the back, because your commitment to ethical fashion continues to drive the whole industry to become more sustainable and fair! ??? ? ??Lyst Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). View this post on Instagram. ????Research

Trends 102

Trends Ethics Planning Transparency 102

6sense

JANUARY 14, 2016

This view makes marketing qualified leads not a metric for measuring campaigns, but a product delivered to sales development reps and executives. The benefit of this approach is twofold: Marketing doesn’t assume that their sales team will immediately value, understand and act on the leads they provide.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Yes, that’s a ridiculously huge number and just one of the many stats that suggest video is one of the hottest trends that marketers need to watch for. What changes do you have on the horizon for video marketing in your organization?

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Hubspot

MAY 4, 2017

In comparison, a Labour Force Survey released in June 2015 discovered that 64,000 people were involved in a job role concerned with journalism (e.g. David Woodward is a former journalist who is currently a strategy director at Weber Shandwick , one of the world’s leading public relation firms. The stats don’t lie.

Advertising Agencies 74

Advertising Agencies PR Paid Search Agency Advertisements 74

Hubspot

MAY 14, 2015

This data can help show you where to focus your content marketing activities in order to stay competitive, and it includes key insights on the data from leading industry experts. Check out how businesses rated the value of content marketing: Key Stats: 71% of businesses are creating more content in 2015 compared to 2014.

Paid Search Agency 28

Paid Search Agency Content Marketing Planning Ad Frequency 28

Outbrain

APRIL 9, 2019

In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. Organic social media distribution. Between January and May 2016, organic reach on Facebook dropped a massive 42 percent. Email marketing. Guest blogging.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Atomic Reach

JUNE 3, 2019

Understanding your ideal buyer will allow you to create strategies that will help you to develop leads that you can then convert into sales. Take a look at these stats below. Better checkout design can lead to 35.26 So, check out the stats below for insights into how customers are moving through their purchase decisions.

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Webbiquity

FEBRUARY 9, 2016

For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. In the second quarter of 2015, roughly two-thirds of emails were opened on mobile devices, with more than half opened on smartphones. 14 Email Marketing Stats and Facts. billion by 2019.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. In fact, only 42% of organic clicks are going to third party sites. 15 Essential Tips to Increase Your Organic Reach on Facebook .

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Contently

MAY 6, 2019

But if there’s one part of our jobs that calls for investigative skills, it’s when we’re looking for content marketing stats. But if you can spare five minutes, research the origin of a marketing stat you come across one time. You may have seen roundup lists of marketing stats before. This one is different.

Stats 167

Stats Content Marketing Marketing Budget Planning 167

Hubspot

JUNE 11, 2020

The platforms with the biggest audiences, and the most mature live streaming tools, took the lead. Although the platform isn't primarily known for live streaming, Twitter's company was one of the first to invest in it with the 2015 acquisition of Periscope. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%).

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Exo B2B

OCTOBER 12, 2017

The stats get a little better if you filter purely for article pages, but even then one in every three visitors spend less than 15 seconds reading articles they land on. Longer blogs—those measuring 1500+ words—tend to get more social media attention and lead visitors to spend more time on your site. This is a 940-word post.

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40