KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Webbiquity

MARCH 1, 2016

The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. 5: 33 Thought-Provoking B2B Social Media and Marketing Stats. #6:

SEM 100

SEM Paid Content Stats Paid Search Agency 100

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. This age range likely makes up many of your target audience who are making regular B2B purchases. If you don’t think your audience is on social media, you’re wrong.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

EMagine B2B Blog

MARCH 23, 2015

If you are an avid reader of eMagine’s blog, you may have caught my post from December 31, 2014, “ 2015 Resolutions Series: Get Certified! Google Analytics IQ & Adwords Certifications).” Additionally, four members of our Department earned their Adwords certifications as well! Beat the Veep.

Advertising Agencies 40

Advertising Agencies Google Marketing Analytics Tools Adwords 40

Customer Experience Matrix

NOVEMBER 6, 2017

Its specialty is measuring the impact of marketing content on long B2B sales cycles. The system was launched in early 2015 and is currently used by just over 100 companies. Such purchases often involve multiple Web site visits but still have a shorter buying cycle than complex B2B transactions.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. The most expensive keywords in AdWords. Our Favorite Posts & Articles from 2015.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. MarketingProfs: B2B Marketing Forum. Moz: MozCon 2015. Google Small Business Adwords Education Series. Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KEO Marketing

MAY 27, 2015

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. May 27, 2015 – KEO Marketing Inc. , May 27, 2015 – KEO Marketing Inc. , PHOENIX, Ariz., PHOENIX, Ariz.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

EMagine B2B Blog

JANUARY 26, 2015

As you may have heard, eMagine’s Digital Marketing department has big plans for 2015, and we’re kicking off the year by sharing some of our team’s resolutions. That being said, we would like to boost our team-building efforts in 2015 in order to become an even closer, better, and more efficient department. B2B Web Strategy'

Ad Building 40

Ad Building Adwords Marketing Analytics Tools Act-On 40

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. The most expensive keywords in AdWords. Our Favorite Posts & Articles from 2015.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

JANUARY 20, 2015

So, what does this mean for B2B companies? The importance of building a brand through consistent storytelling became even clearer to me as I watched a webinar the other day, Cracking the SEO Code for 2015 by Rand Fishkin. Instagram forces users to get creative and communicate their story through a series of photos. .

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Bred has also written the book called ‘Advanced Google Adwords’.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Writing on the Web

JUNE 16, 2015

How are you doing with your 2015 blog goals ? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. Narrow down blog post ideas with Google AdWords Keyword Planner.

Generation 100

Generation Keywords Adwords SERP 100

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. . . Source ). . Example: LinkedIn. .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. The three core segments of B2B case studies — the challenge, the solution, and the results — are all broken down underneath an eye-catching header that features the client’s logo. Today’s B2B buyer does a lot more research.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

EMagine B2B Blog

MAY 18, 2015

Here’s what I believe emagine’s B2B clients need to know. On Tuesday, May 5, 2015 Google announced that it had rolled out a replacement for the Queries report located within Google Webmaster Tools, called the Search Analytics report. AdWords #StepInsideAdwords Livestream and New Product Rollout. Goodbye Queries Report.

Google 40

Google Product Adwords Marketing Analytics Tools 40

Webbiquity

FEBRUARY 14, 2010

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Sirrius Decisions projects that penetration of marketing automation systems will increase from less than 10% in 2005 to more than 50% of BtoB marketers by 2015.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Contently

NOVEMBER 4, 2016

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. B2B marketers, meanwhile, somehow got worse.

Studies 60

Studies SEM Case Studies Adwords 60

KoMarketing Associates

NOVEMBER 3, 2015

Check out Amanda McGowan’s presentation from SearchLove Boston 2015 that discusses how to use internal site search. For example, I typed in b2b marketing and phrase match returned b2b marketer , b2b vs b2c market size , and b2b target market. AdWords Keyword Planner. examples of great inmail.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

EMagine B2B Blog

JANUARY 5, 2015

Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog! I am a B2B PPC gladiator. This year we experimented with the new customizable ads feature in Adwords. Say you have an upcoming webinar and you want people to RSVP before February 1, 2015. An Olympic gymnast.

Adwords 40

Adwords PPC SEM Click Rate 40

Vidyard

MARCH 22, 2016

November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. The New Adwords is Video. One of the reasons why most companies today advertise through Adwords is that it’s a pretty cheap method and has good return. It all depends on what your goal is.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Valasys

DECEMBER 5, 2022

In 2000, Google launched its first Ad service- Google AdWords. 2015 – Facebook brings in Leads ads and Dynamic product ads. Over the years, Valasys Media has proven to be an excellent catalyst for delivering immaculate B2B marketing and sales solutions. Advertisements became digitized. Our thoughts .

Facebook 40

Facebook Paid Search Agency Ads API 40

Adobe Experience Cloud Blog

APRIL 3, 2015

For example, if you’re launching a PPC campaign, the first step is to check Adwords for monthly searches using your chosen keyword. Based on this data, in 2015, you have 25K leads to engage from your database, and chances are this will grow throughout the year, possibly reaching 30K. The Missing Piece of Your 2015 Marketing Budget.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

KoMarketing Associates

NOVEMBER 1, 2016

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? Why B2B Marketers Should Care.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

KoMarketing Associates

JUNE 12, 2017

In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. In AdWords, there are four keywords match types – broad, broad modifier, phrase, and exact match. In my experience, Core Phrase Match in Baidu is more like broad match found in AdWords.

Paid Content 122

Paid Content Cost Per Click Features Work Management 122

NuSpark Consulting

JANUARY 3, 2015

So here are a few 2015 New Year resolutions for me, but some can pertain to you as well. In 2015 we will continue to evaluate client and prospect websites for proper conversion optimization, otherwise you’re throwing away SEO retainers. Now if LinkedIn can build an app-install ad program as well in 2015…. . . Paid Media.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

WebMarketCentral

NOVEMBER 17, 2009

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Sirrius Decisions projects that penetration of marketing automation systems will increase from less than 10% in 2005 to more than 50% of BtoB marketers by 2015.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Hubspot

NOVEMBER 4, 2015

In 2015, inbound marketing is table stakes for SaaS, and scaling these efforts from how they appeared in your startup marketing initiatives to this high-growth phase will be key for long-term success. For example, NewsCred was able to create leads that were 50 percent more valuable using LinkedIn than those acquired through AdWords.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

KoMarketing Associates

DECEMBER 22, 2014

A Few Key Highlights: In coordination with Dianna Huff , we launched our inaugural B2B Web Usability Report , exceeding 2,000 downloads and mentions in more than a dozen notable marketing publications. Kudus to Catalyst B2B and Cre8d Design in helping achieve this important milestone. Top 12 KoMarketing Blog Posts of 2014.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120

KoMarketing Associates

SEPTEMBER 25, 2018

B2B marketing executives all over the world are asking themselves this question. Google AdWords will share a quality score. This is especially true for B2B brands investing in SEO with longer buying cycles. — Rand Fishkin (@randfish) February 4, 2015. What is the value of SEO to our business?

Lead Ranking 124

Lead Ranking Lead Scoring Paid Content SEO 124

Contently

APRIL 26, 2017

Content marketing job listings grew 350 percent on Indeed between 2011 and 2015. For instance, when we were interviewing Erin Nelson for our marketing editor role, I assigned her a 2,000 word explainer on best practices for mid-funnel content marketing in B2B tech.

Rules 139

Rules Top of Funnel Content Marketing Planning 139

Directive Agency

JUNE 24, 2019

But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. I was googling, how to get visitors to your website, and I was running into AdWords, and, you know, I started out greener than green.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40