Biznology

SEPTEMBER 22, 2016

If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. 80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. eMarketer ). Marketing Metrics ). GE Capitol ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Contently

JULY 6, 2016

Thanks to the internet, conspiracy theories, hoaxes, and all manner of half-truths and deceiving cons have exploded at an incredible rate. InfoWars, home of “the #1 Internet News Show in the World” and distributer of conspiracy theorist Alex Jones’s unique brand of paranoia , receives 5.2 according to Quantcast.

Studies 111

Studies Content Emarketing Internet Marketing 111

Webbiquity

FEBRUARY 23, 2016

the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Contently

APRIL 18, 2017

” Luckily for Holmes, he never worked in marketing. That’s a problem because, as we’re reminded every other week, digital video is not only the future of marketing, but the internet at large. Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” Case closed?

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Marketers might be investing in blogs than they are really worth.

Spending 120

Spending Media Mobile Advertising Forrester 120

Liveintent

JULY 25, 2018

Last year Amazon vaulted to the lead of US ecommerce sales, grabbing a 28% share, up from 20% in 2013, according to the annual Internet Trends report by Mary Meeker. “Alexa” is poised to sell billions-worth of stuff, according to RBC Capital Markets analyst Mark Mahaney. And you don’t even have to click to buy.

Amazon 54

Amazon Emarketing eCommerce Internet Marketing 54

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

From social, to search, to big data, the opportunities for marketers today are endless. Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. So how do you keep up with the times?

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Directive Agency

MAY 2, 2017

As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. One tactic that can help you stand out from other businesses is to utilize influencer marketing in your campaigns. What is influencer marketing? How effective is influencer marketing?

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Hubspot

JUNE 21, 2012

Marketers are starting to realize that the mobile upswing isn't just a fad. Thing is, if you haven't already made an investment in mobile marketing , starting now could seem a little daunting. 23 Mobile Marketing Statistics You Should Know. 2) Mobile internet usage is projected to overtake desktop internet usage by 2014.

Stats 28

Stats Mobile Marketing Emarketing SMS 28

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Are you sure you are spending your marketing budget wisely if you have abandoned email for social media?

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Contently

APRIL 20, 2016

” three times each during the post-game interview, according to a 2014 USA Today article. Soon after, the game ended, reporters rushed the field, and Simms unknowingly became part of marketing history. The rise, and failure, of influencer marketing. So far, influencer marketing has escaped much of the same criticism.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Hubspot

JULY 19, 2011

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. By 2014, it has been projected that the U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. You’ve probably struggled with this two-headed beast yourself.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. Source: eMarketer ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing. of them mobile market.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). Internet users and represent the majority of Americans’ time online. eMarketer ). eMarketer ). Internet users.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Marketing Insider Group

FEBRUARY 9, 2015

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” Oreo launched a mobile marketing campaign in China.

Paid Search Agency 100

Paid Search Agency Microsite Mobile Marketing Emarketing 100

Webbiquity

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Stats 80

Stats PR Social Media Social Marketing 80

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Biznology

JUNE 15, 2015

Google’s problem—one that Apple seems eager to capitalize on—is that, with the massive shift towards mobile , your customers increasingly turn to apps instead of search when they’re in the market for products and services. According to eMarketer : Google owned 82.8% And it’s time your marketing evolves along with it.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Content Standard

OCTOBER 12, 2018

Loud, obtrusive autoplay is often regarded as one of the greatest annoyances among Internet users. ” Encouraging a soundless-first approach to sponsored videos aligns with the tried-and-true mission among content marketers to let the consumer take control of their experience. Dial Down Disruption.

Video Marketing 83

Video Marketing Mobile Advertising Content Mobile Marketing 83

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

JUNE 9, 2016

5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. 10) 28% of adult internet users used Instagram in 2015, up from 26% in September 2014. This 59% figure reflects a 10-point increase from September 2014, when 49% of Instagram users reported visiting the site on a daily basis.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. In the past, there was a clear difference between a marketer and a content marketer.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Social Media 100

Social Media Tools Media Enterprise Management 100

Hubspot

MAY 16, 2011

As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular. eMarketer estimates that mobile search ad spending will make up 27% of the U.S. mobile ad market this year, rising to 34% by 2014.

Mobile Marketing 28

Mobile Marketing Search Marketing Word of Mouth Mobile Advertising 28

Webbiquity

MARCH 3, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Expert Twitter Marketing Tips and Tactics. Image credit: Buffer.

Twitter 100

Twitter Paid Content Tips Ideal Customer Profiles 100

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Contently

AUGUST 9, 2016

But this time, Jobs was right, and he nailed the reason why in four words: “Internet in your pocket.” Smartphones went from 10 percent to 40 percent market penetration faster than any other consumer technology in history. Mobile is now the primary way people across the globe access the internet. ” —Jon Hermann.

Peer-to-peer 60

Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145