Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Only a quarter of companies take a holistic approach to social media where efforts are integrated across functional areas, and at only half are top executives engaged and aligned with the company’s social strategy.

Statistics 100

Statistics SMB Content Marketing Planning 100

Brandwatch Marketing

MARCH 7, 2023

There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

OCTOBER 16, 2014

Whether it’s in search results, through social media, or through paid advertising, the goal is to get a client in front of their audience. In this day and age, people want to feel connected to a company and when they do, they will very openly support the company. That’s crazy! Scott Brinker. Greg Sterling. Arnie Kuenn.

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

Content Standard

SEPTEMBER 30, 2014

Mobile content is playing a bigger role in today’s content marketing strategy compared to last year. According to Demand Gen Report’s 2014 Content Preferences Survey , 86 percent of B2B buyers desire access to interactive or visual content, and they prefer it to be optimized for mobile. percent in 2014. .

Mobile Advertising 40

Mobile Advertising Advertising Agencies Mobile Marketing Demand 40

Hubspot

AUGUST 24, 2020

A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. It's a key factor in processes like conducting outreach, projecting legitimacy, generating interest, and driving traffic to other content and company resources. Image Source: Business 2 Community. Image Source: CNN.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

Facebook 128

Facebook Rules Advertisements Advertising 128

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. Each of these companies is doing its very best to take care of its shareholders. If I were a conspiracy theorist, I’d think Google was trying to move businesses towards some other form of advertising. Sensing a trend here?

Paid Content 80

Paid Content Google RSS SEM 80

KoMarketing Associates

MAY 28, 2015

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

EveryoneSocial

NOVEMBER 27, 2019

Employee activation is crucial for the growth of your company and brand, but first and foremost activation is necessary for finding meaning in your own work. Michael Brenner of Marketing Insider Group suggests that employee activation consists of stories from employee experience inside your own company.

Activities 85

Activities Paid Search Agency Companies Storytelling 85

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Martech

FEBRUARY 10, 2022

Billboards, subway ads and other out-of-home, a medium the advertiser has used heavily in New York, is rolling out in nine markets in support of the Super Bowl push. This year, Ricola opted not to advertise during the Super Bowl. They’re not being advertised to. “With the Super Bowl, we have that captive audience.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 94

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money. Being an advisor to 700 companies, you can surely use his wisdom to strengthen your content efforts.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Brandwatch Marketing

JANUARY 2, 2019

billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. 60% of Google’s searches come from mobile devices. In 2014, the most searched term was music.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. In mid-2014, Vic Gundotra, then Google SVP, and largely considered the champion of Google+, announced his resignation from the search engine. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. This goes for our company’s marketing tactics as well. What’s In Store for 2014?

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Social Media Advertising Statistics. Don’t believe us?

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Webbiquity

MARCH 1, 2016

Mobile has increased dramatically in importance. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Companies that blog have 97% more inbound links than companies that do not, and inbound links are (of course) critical to SEO success.

SEM 100

SEM Paid Content Stats SEO 100

KoMarketing Associates

AUGUST 27, 2015

The world of Facebook Advertising is constantly changing. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation.

Marketing & Strategy 163

Marketing & Strategy Mobile Advertising Mobile Marketing Business 163

Envy

NOVEMBER 24, 2022

The ‘holiday’ has grown in popularity and since 2014 has been increasingly successful (and therefore important) for online businesses. If you’re advertising across social media/online sources/with PR, tailor your messaging for your specific audience, but ensure that there’s a unified message going out and consistency across all channels.

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( A full 15 percent of the searches Google sees every day are searches the company has never seen before. More than half of search traffic comes from mobile devices. Companies see $40 ROI for every $1 they spend on email marketing.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

SEPTEMBER 21, 2015

And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. Ad blocking technology is becoming a big threat for advertisers who are trying to reach consumers with brand promotion. billion from advertising in 2014, but lost $6.6

Paid Search Agency 100

Paid Search Agency Ads Advertorials Mobile Advertising 100

seo.co

FEBRUARY 3, 2022

According to Gartner , more than 70% of the top 2,000 companies are expected to have at least one gamified application by the end of 2014. After this information is freely given out, it will allow your company to gather data on the visitor as well as track where they go on your website. billion by 2018.

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. The company is adding integration with post card mailers.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

SmartBug Media

AUGUST 5, 2019

To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Paid search: Traffic from search engine results that is the result of paid advertising via Google AdWords or another paid search platform. web analytics.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Contently

JUNE 3, 2016

India is one of the few countries that had year-over-year (Y/Y) growth in smartphone users in 2015 (40 percent in 2015, up from 33 percent in 2014). Internet advertising spend has grown steadily, but as Meeker’s chart demonstrates, that growth has stagnated over the past three years.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

ClickZ

APRIL 16, 2020

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. Business cards, brochures, and other advertising materials of a business can have a virtual component thanks to AR. Users can be allowed to try out makeup, clothes, etc.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

ViewPoint

MARCH 27, 2014

Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. More information and links in the blog.

Social Media 120

Social Media Work Management Marketing Management Media 120

Sprout Social

APRIL 19, 2019

Facebook advertising stats. If you had limited funds for advertising, these three networks should be at the top of your consideration. 96% of Facebook users access it on mobile. When creating content and designing ads, always make sure that the mobile preview is set up correctly. Facebook advertising stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Marketing Insider Group

JANUARY 19, 2015

Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore - 1 Million+ Views. This Slideshare provides amazing stats on the state of the digital, social and mobile web from around the world. YouTube Rewind – Turn Down For 2014. Google’s Year In Search – 2014.

Video Marketing 100

Video Marketing Best Practices Mobile Advertising Mobile Marketing 100

Webbiquity

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. billion in 2014. billion in 2014.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Pam is a content marketing rockstar.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

NuSpark Consulting

JULY 28, 2015

Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014. Location-based mobile tracking (67%).

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Biznology

FEBRUARY 27, 2014

The 2014 Winter Olympics in Sochi was the perfect time for apparel advertisers to capitalize on interest in Olympics apparel. The Search Monitor was curious how apparel advertisers were adjusting their search engine ads for the Olympics. We were also curious which advertiser would be running the most ads.

Search Marketing 80

Search Marketing Advertisements Advertising Paid Search Agency 80

Unbounce

JULY 22, 2020

Between checking out their best friend’s pictures from a tropical vacation and trying to untangle their Aunt Ida’s… uh, “unorthodox” political insights, they see your Facebook advertisement for gorgeous, handmade leather bags. The beautiful leather bag you were advertising is nowhere in sight.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Webbiquity

MARCH 8, 2016

Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. billion in 2014 to $313.42 4: 45 Phenomenal Email and Mobile Marketing Stats. #5:

Stats 100

Stats Work Management Marketing Management Content Marketing 100

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. What I mean by movement is that a person goes through both horizontal and vertical changes within a company. Those of you and our listening audience.

Linkedin 297

Linkedin Research Studies B2B 297