Webbiquity

JUNE 23, 2015

digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. As the company’s iconic slogan went, “When you’re number two, you try harder.” eMarketer ). Total internet advertising spending is growing 16% per year.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. eMarketer ). billion in 2014.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. ” LinkedIn is tops for B2B marketing, but…not for advertising? 96% of B2C and and 88% of B2B companies use Facebook for marketing. Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Content Standard

JUNE 19, 2015

Mobile search and video content are outpacing almost every form of discovery and every media format. But despite the writing on the wall, brands are still struggling to keep up with the mobile marketing shift. Shoppers were also twice as likely to discover new products and brands on a mobile device in 2014 than they were a year prior.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. eMarketer ). TopRank ). TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. So how do you keep up with the times? Add a strong call-to-action.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize. This is a point worth considering.

Spending 120

Spending Media Mobile Advertising Forrester 120

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. But software doesn’t get better with age. Over time, it atrophies.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

APRIL 27, 2015

The 2014 report incorporated honest feedback from over 3,500 professionals on habits of the leading marketers, budgetary priorities, and trends for the future. This organization represents more than 8,500 marketing and advertising executives worldwide, many of whom work at enterprise organizations. 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing. of them mobile market.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. eMarketer ). 90% of companies with 100 or more employees use social media in their marketing mix. eMarketer ). Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JULY 28, 2015

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 38% of companies will hire more digital marketing professionals in the coming year.

Paid Content 100

Paid Content Stats Marketing Budget Creation Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

The average blog post is now 1,142 words (up 41% since 2014) - Orbit Media. . . Paid content promotion is up 5x since 2014 - Orbit Media. . Mobile will account for 72% of US digital ad spend by 2019. 74% of companies indicate content marketing is increasing their marketing teams’ lead quality and quantity - Curata. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

AUGUST 11, 2015

population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. Worldwide digital ad spending topped $140 billion in 2014. eMarketer ). TechCrunch ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). by eMarketer. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

MAY 16, 2011

As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular. Search, one of the top online activities overall, is becoming more important on mobile devices for both users and advertisers. Connect with HubSpot :

Mobile Marketing 28

Mobile Marketing Search Marketing Word of Mouth Mobile Advertising 28

SnapApp

DECEMBER 5, 2016

About 53% of emails are opened on mobile devices. The takeaway: Email marketing, when part of a larger content marketing strategy, needs to be mobile-friendly in 2017. As it’s become the preferred method by recipients for reading, be sure you’re using templates that are mobile responsive to best accommodate your audience.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. eMarketer ). eMarketer ). Which explains a lot.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. eMarketer ). eMarketer ). Which explains a lot.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

DECEMBER 2, 2014

. • 91% of people have unsubscribed from company emails they previously opted into. 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Marissa McNaughton looks at social media use among America’s largest companies. You just shared a link.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Contently

AUGUST 9, 2016

As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. Facebook saw this trend immediately, and shifted attention and resources to its mobile app. Mobile ads are driving Facebook’s rapid increase in revenue. ” —Jon Hermann. . ” —Jon Hermann.

Peer-to-peer 60

Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60

QuanticMind

NOVEMBER 28, 2016

The second chapter of our blog series on digital advertising trends covers the biggest challenges in martech – and how marketers can strategically tackle them. Digital advertising trends can be difficult to identify in a challenging and ever-changing advertising landscape. Assessing the Challenges. over the previous year.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

Hubspot

APRIL 27, 2016

As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. To add a user by scanning their Snapcode, simply take a picture or screenshot of a user's Snapcode with your mobile device. The video below is an excerpt from one of its first campaigns back in 2014, called "Real-life Sour Patch Kid."

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28

Single Grain

DECEMBER 6, 2019

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Get A Free Consultation. 1 ) Artificial Intelligence. Get A Free Consultation.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145