KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. Percentage of B2B Website Traffic from Mobile Devices Continues to Rise. What’s In Store for 2014?

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Vidyard

JULY 17, 2015

Video marketing shouldn’t be a mystery; in fact, if you’re using the right analytics, video is like an open book…or, um, video. So what analytics should you look for from your video marketing technology? This kind of data can help you optimize your content like you’d never be able to do otherwise.

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

KoMarketing Associates

DECEMBER 9, 2013

Ad Age Survey: What Advertisers Really Think About Facebook. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. The Content Marketing Institute partnered with MarketingProfs to report on the findings of their B2B Content Marketing 2014 Benchmarks, Budgets, and Trends survey. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

DECEMBER 27, 2016

Optimize Your Site for Google Answer Box. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 27, 2016

Optimize Your Site for Google Answer Box. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hubspot

JULY 25, 2018

Your items are scanned by sensors as you leave and added up -- the final price is then deduced from your mobile payment app. IoT can reduce inventory error, optimize your supply chain management, and decrease labor costs. Macy’s has been using beacons nationwide since 2014. In-store Layout Optimization. Image courtesy of.

Work Management 76

Work Management Loyalty Mobile Advertising Tagging 76

Moz

FEBRUARY 24, 2021

In 2014, the UK’s Office of Communications tested the technological proficiency of children versus adults only to find that the average 6-year-old outperformed those in their 40s. Generation Z may not be as responsive to direct advertisements, but they’re accustomed to searching. How do Zoomers interact with marketing as a whole?

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Biznology

APRIL 21, 2014

Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. We looked at Google searches in the US from July 2013 through February 2014. For reference, the 0.52% figure for Finance above represents just 25 advertisers.

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

Valasys

DECEMBER 5, 2022

In 1836, a French newspaper called ‘ La Presse ’ was the first ever platform to have an advertisement space. Thus started the engine of advertising and marketing via print and other broadcasts. Advertisements became digitized. It introduced promotion posts, mobile ads, etc. . 2014 – Facebook takes over WhatsApp.

Facebook 40

Facebook Paid Search Agency Ads API 40

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Baidu Search Engine Optimization Guide – SEOChat. Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized – Krista LaRiviere, SearchEngineWatch.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

EMagine B2B Blog

DECEMBER 3, 2018

Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. July 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Hubspot

SEPTEMBER 12, 2018

IoT will become more mobile-friendly. If you've been curious about creating your own smart home, this is your year to do it -- by 2020, the consumer electronics industry is expected to exceed 2 trillion dollars, doubling in value since 2014. IoT will become more mobile-friendly. IoT in the healthcare industry will grow.

Trends 72

Trends Bandwidth Mobile Advertising Mobile Marketing 72

EMagine B2B Blog

DECEMBER 3, 2018

Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. July 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

ClearVoice

MARCH 8, 2022

From a content perspective, Heidi has outlined her expertise by authoring blogs and contributing to thought-leadership books, such as ‘Clear and Complete Guide to ABM Analytics’ and the ‘Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email.’

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

QuanticMind

MARCH 21, 2017

Day 1 of #SMX West brings new updates on Google Assistant, advertising in Google Maps, offline attribution discussion and much more. for mobile will continue to see updates. Advertising In Maps: Unparalleled Local Context. Up to 53% of mobile shoppers have called a business from a mobile shopping ad.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

flux.la

FEBRUARY 1, 2020

Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. But before you even start on SEO, you have to know first how to optimize for RankBrain.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. are watching videos on their mobile phones, and 15% of all online video hours globally are viewed on tablets and smartphones. Mobile, however, has shortened the attention span of the connected customer.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

LeadSquared

FEBRUARY 17, 2015

Mobile is in general overtaking desktop internet usage, so responsive design is important in all the different industries. As discussed in the webinar, as of May 2014, 25% of all page views (globally), and 37% of all page views in Asia came from mobile devices. As of April 2014, around 7.5 Question 5.

FAQ 52

FAQ Webinar Metrics Design Landing Pages 52

Atomic Reach

JANUARY 3, 2019

His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. He has been a Developer for Mobile Fun and Opera Telecom, as well as a graduate from Birmingham City University with a Bachelor of Science in Computer Science.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Standard

MAY 19, 2015

With the earliest Facebook updates bringing in features that are now standard fare for social platforms (sharing and page analytics, for example), many marketers see Facebook announcements or updates as harbingers for the future of social media as a medium—and the future, it seems, may now include a notably journalistic bent.

Marketing Management 40

Marketing Management Facebook Mobile Advertising Advertising Agencies 40

Hubspot

MARCH 1, 2015

Snapchat''s user base grew by 57% in the first three quarters of 2014, and Facebook Messenger grew by 50%. They are looking to advertisers to fund this growth. Consider this: WhatsApp, the most popular mobile messaging app, has an 8% penetration rate of mobile internet users in the U.S., The Fall of Texting.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Directive Agency

NOVEMBER 8, 2018

Search engine optimization (SEO) is the process of positioning a website at the top of the search engine results page (SERP). Optimizing a site for search engines is done through a series of methods and usually begins with extensive research of the following components: Industry keywords. Google Analytics. Google Analytics.

Marketing Analytics Tools 40

Marketing Analytics Tools Conversion Rate Marketing Websites Conversion 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

AUGUST 25, 2016

So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user experience. Those that rely on advertisements as a primary source of revenue, for example, will be some of the hardest hit. What’s New in Mobile Search Results.

Mobile Marketing 28

Mobile Marketing Google Lead Ranking Mobile Advertising 28

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

seo.co

DECEMBER 18, 2020

You can hedge your bets by using other ongoing tactics like review optimization and citation management. Greater unification with mobile. Local results on desktop are starting to shift to a layout friendlier for mobile devices. Mobile ecommerce growth has been massive over the last few years. Greater visitor relevance.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “What’s Your Audience Thinking? Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Martech

APRIL 18, 2024

In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation. PubMatic and GroupM have partnered on a product with cohort-based modeling capabilities for advertisers. Adjust’s InSight is a mobile analytics solution.

Marketing AI 83

Marketing AI Enterprise Management Work Management Marketing Management 83

Hubspot

SEPTEMBER 17, 2015

1) Mobile Responsive Landing Page. If your website isn’t equipped with mobile responsive technology, it won’t look or function the same on a mobile device as it does on a desktop. This poses a problem for several reasons: 50 percent of the people who visit your nonprofit website will do so from a mobile device.

Campaigns 28

Campaigns Paid Search Agency Planning Marketing Management 28

Webbiquity

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). ” ( Experience: The Blog ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

DECEMBER 12, 2014

How much money do you think you''re wasting on paid advertising? brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people. And i t''s estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015.

Paid Search Agency 28

Paid Search Agency Click Fraud Ads Budget Programs 28

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

seo.co

MAY 16, 2021

If you’re managing your own search engine optimization (SEO) campaign, you need a checklist to make sure you don’t skip any components. Google Analytics. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign. Google Analytics is a free tool and you can sign up to get it here.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Single Grain

JUNE 26, 2020

Optimize for Voice Search. Design for Mobile First. You’ll need to think about that constant desire to show the best results when you’re optimizing your site for SEO. To stand any chance at increasing your organic rankings, we need to take that a step further and optimize content for readability. Optimizely.

Traffic 145

Traffic Paid Content SEO Organization 145

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] [link] Jeremy Bryant RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] [link] Abbie S.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. It’s all about convergence.

Paid Search Agency 100

Paid Search Agency Digital Asset Management Advertising Agencies Enterprise Management 100

SnapApp

DECEMBER 4, 2017

The average blog post is now 1,142 words (up 41% since 2014) - Orbit Media. . . Paid content promotion is up 5x since 2014 - Orbit Media. . Mobile will account for 72% of US digital ad spend by 2019. Takeaway : In the early days of blogging, 500 word posts were enough to get you ranking for a keyword.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122