KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Organic Performance to Optimized Pages. Organic Performance to Optimized Pages. What are Custom Reports?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Evaluate analytics data. Mobile Marketing Search Engine Marketing Blog Search Engine Optimization Social Media Strategies' 39% of marketers want to increase investments on curated content marketing.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . The customer experience continues to be top of mind for marketers. Microsoft, 2017).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

KoMarketing Associates

SEPTEMBER 9, 2014

Other tags to look for include: A/B Testing Code (Ex: Optimizely, Visual Website Optimzer). Analytics (Ex: Google, Omniture). B2B Online Marketing Blog Search Engine Optimization' In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge.

Research 120

Research SEO Press Tagging 120

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. I will make all my content mobile optimized.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Valasys

SEPTEMBER 11, 2019

The next-generation analytics platform leveraging the “Scenario-Based- Analytics” will target a wide array of customers from the global SaaS companies to the giant Japanese organizations across the globe. The analytics platform will enable the actionable insights for the end-users based on the scenario-specific analytics.

Marketing Automation Services 40

Marketing Automation Services InsideView Marketing AI Analytics 40

Adobe Experience Cloud Blog

JANUARY 7, 2015

There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. The post 7 Tips for Creating Better Video Marketing in 2014 appeared first on Vidyard.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

KoMarketing Associates

APRIL 20, 2017

This can found by digging into your analytics a little bit and comparing your year over year data. While mobile wasn’t a big focus in 2014, if your site has experienced a 20% annual growth pattern since then, mobile SEO is a plausible option to consider. Prioritize and Optimize. Make Sure It’s Worth The Effort.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

Martech

OCTOBER 20, 2022

Design, run and optimize/test marketing campaigns. ” In the latest version of Brinker’s marketing technologist archetypes, the list has been narrowed from six to four roles: Operations Orchestrator, Brand/Demand Builder, Analytics Architect and Marketing Maker. Design and manage internal workflows and processes.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Marketing Budget 86

Outbrain

NOVEMBER 24, 2021

Aware of these challenges, Outbrain partnered with TheContillery visual analytics platform to provide data-driven insights for a successful recommendation campaign using creative best practices and the most impacting visuals. What are the creative choices that are optimizing and conversely damaging the performance of automotive ad campaigns?

Paid Search Agency 29

Paid Search Agency Top of Funnel Optimization Ads 29

Vision Edge Marketing

JANUARY 25, 2022

According to a 2014 study from Advanced Web Rankings, more than 67% of all clicks on SERPs go to the top five listings.” Hence the value of both organic and paid search engine optimization (SEO) in order to improve discoverability. Where your company lands in the rankings is critical. What’s Your Edge?

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Vidyard

JULY 17, 2015

Video marketing shouldn’t be a mystery; in fact, if you’re using the right analytics, video is like an open book…or, um, video. So what analytics should you look for from your video marketing technology? This kind of data can help you optimize your content like you’d never be able to do otherwise.

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Analytics, SEO, and Conversion optimization Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KEO Marketing

NOVEMBER 6, 2015

Those numbers echo a 2014 Google report, which indicated that 56% of impressions across all of the company’s ad display platforms are never viewed by users. By applying some basic changes to your digital advertising approach, your organization can optimize ad viewability and enjoy better ROI from your ad spend. Optimize ads for mobile.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Advertising ROI Advertisements 48

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. The following is a list of 20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs. Organic search engine traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Customer Experience Matrix

FEBRUARY 7, 2016

Does the vendor create optimal media plans? Systems may do this at different levels of detail, with different levels of sophistication in the optimization, and with different degrees of integration to media buying systems.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Versium

JUNE 12, 2018

Scribe Software’s enterprise partners will now have access to Versium’s LifeData and predictive analytics scoring services via Scribe’s API. Versium’s analytics platform combines a company’s proprietary enterprise data with LifeData to provide richer insights into behavior, and enable more accurate statistical and predictive models.

Marketing Automation Services 40

Marketing Automation Services Advertising Agencies Analytics Software 40

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Analytics, SEO, and Conversion optimization Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

AUGUST 9, 2016

In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. Jennifer joined Rapt Media in September 2014 as VP of Marketing. However, B2B marketers have faced numerous obstacles along the way.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

KoMarketing Associates

JANUARY 5, 2016

In mid-2014, Vic Gundotra, then Google SVP, and largely considered the champion of Google+, announced his resignation from the search engine. Google applies machine learning across thousands of websites that use Google Analytics, and have opted in to share anonymized conversion data. The Demise of Google+. Image Source. Mobilegeddon.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Here are five ways you can optimize your ad spend with personalized retargeting: 1) Get Company-Specific.

Paid Search Agency 48

Paid Search Agency Optimization Personalization Ads 48

Customer Experience Matrix

JANUARY 1, 2019

Nine of the vendors added during the period were founded in 2014 or later – the first time a majority of new entrants were this young. The new firms included more data access and analytics vendors than previous periods, again indicating that they were purpose-built for specific CDP applications and industries. Next-Generation CDPs.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

markempa

JULY 22, 2013

It also needed to contain dynamic content and interactive functionality the customers appreciated, as well as analytics the company could use. Email Summit 2014 in Las Vegas Call for Speakers – Bonus: Enter the MarketingSherpa Email Awards using the same form.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Webbiquity

JULY 19, 2015

In 2014, the average budget allocated to outreach ranged from nine and 12 percent of sales revenues and up to 50 percent for a new product launch. Information is key to optimizing sales practices. Analytics of each lead can come from company software, social media platforms, etc. Guest post by Sean Gordon. Emerging Technologies.

Top of Funnel 100

Top of Funnel Enterprise Management Allocation Marketing Automation Services 100

SmartBug Media

AUGUST 5, 2019

Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic. To test fully understand direct traffic, back in 2014, Groupon ran a test in which it de-indexed its site for six hours. web analytics.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Envy

NOVEMBER 29, 2017

Ravelin Twitter: @ravelinhq Founded: 2014 Based : London, UK Funding : Series A, $5.7 Field and innovation : Ravelin are hitting the sweet spot in fraud analytics by utilizing machine learning. Hadean Twitter: @hadeaninc Year of launch: 2014 Based : London, UK Funding : Seed, $2,6 million. million ( £4,300,000 ).

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

Directive Agency

APRIL 22, 2022

Crazy Egg is a fully-featured website optimization software with a suite of tools to measure and analyze user behavior. You can use Crazy Egg in tandem with traditional tools like Google Analytics to produce a more dimensional analysis of your website performance—by zooming into user behavior and experience. What is Crazy Egg?

Marketing Analytics Tools 52

Marketing Analytics Tools SEO Enterprise Management Work Management 52

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Hinge Marketing

DECEMBER 12, 2019

Worldwide sales of marketing automation software, by enterprise size and total expenditure, 2014 – 2025 (USD Million) Source: Grand View Research. The underlying technologies in MA software are growing more sophisticated (such as speech recognition, artificial intelligence, and predictive analytics). Bring in more new leads.

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Directive Agency

AUGUST 9, 2020

With over 15 years in the industry, Stockebrand has experience as a professional search engine optimization and marketing (SEO/SEM) and digital analytics practitioner, trainer, and consultant. . He will be a critical part of the agency’s vision to elevate Directive into the upper-echelon of performance marketing agencies.

Paid Search Agency 59

Paid Search Agency Marketing & Strategy SEM Deliverability 59