Outbrain

AUGUST 14, 2021

The concept of AI has been popularized in films and television over the past decade and not surprisingly it is now at the forefront of advertising. Snapchat first went vertical in 2013, Instagram has since released Stories in full vertical screen format, and last year they introduced Reels. AI and Programmatic Advertising.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Coincidently, December 2013 was when my sense of time-shifting first started, only to be exacerbated during the great Facebook Video land grab of 2014. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Contently

DECEMBER 6, 2016

A regular YouTube video of someone playing a guitar wasn’t interesting. In 2013, Netflix decided to make an original TV series for the first time. Until that point, the company had simply bought licenses to stream movies and television shows that other companies had already produced. It became the stuff of the pod people.

Television marketing 60

Television marketing Content Marketing Branding Brand Identity 60

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. Did you know that in this decade, digital is the only media channel to grow every year? magazines, newspapers)? And it’s not stopping.

Course 80

Course Planning Work Management Peer-to-peer 80

Content Standard

SEPTEMBER 3, 2015

For brands accustomed to captive audiences in front of television screens, it’s a new challenge. Autoplay video has been around for a few years, but Facebook’s adoption of the feature in 2013 sealed the deal on the autoplay revolution. The Rise of Autoplay.

Facebook 40

Facebook Video Marketing Trends Television marketing 40

Hubspot

DECEMBER 17, 2015

ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." One look at WestJet’s 2013 “Christmas Miracle” campaign – which sees the airline hand out personalized Christmas gifts to unsuspecting flyers – proves the worth of joy marketing instantly. 4) Reddi-wip: Unleash the Joy.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Video tutorials are the way to go.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? Since 2013, three of eight networks included in the Pew study have logged increases in the proportion of users who get news on those platforms: Facebook, Instagram, and LinkedIn. Because Facebook is so huge, its reach is much larger.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. 4) Internet use was up 9% in 2013 compared to 11% in 2012. If you doubted the power of video, look no further than YouTube. Consider the following: many of the top YouTube channel stars were not household name celebrities.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Content Marketing Institute

DECEMBER 31, 2018

Did you know that, according to the Bureau of Labor Statistics , the average American still watches three hours of television per day? Now, I’m not saying you shouldn’t watch TV or YouTube videos or surf Facebook. And we wanted to do this by the end of 2013. “I don’t have time to accomplish my goals.” A lost decade.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Hubspot

SEPTEMBER 26, 2014

In fact, some are so good that people look them up on YouTube after seeing them on TV, or even share them with friends and family. The animated short film detailing the journey of a Scarecrow who looks for natural, wholesome food options made a big splash in the media when it was released in September 2013. The Scarecrow.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Hubspot

APRIL 8, 2015

More than 16 years ago, Fary was bringing apparel and accessories onto sets for television shows like Ally McBeal and Will & Grace. This is one reason why the value of the Everybody Wins bag has increased from $48,000 in 2013 to $168,000 this year. He has being doing this for the past 13 years.

Paid Search Agency 28

Paid Search Agency Press Advertising Agencies PR 28

Hubspot

JANUARY 17, 2014

They targeted current milk drinkers and created an ad for television, radio, and billboards. In addition to the close to 35 million views the video has on YouTube, WestJet exemplified what every company should strive for: Going above and beyond to delight its customers. million views on YouTube. Or so we thought.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Contently

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

Ethics 167

Ethics Youtube Paid Search Agency Social Media 167

Webbiquity

APRIL 14, 2014

As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. In 2013, Internet advertising expenditures surpassed newspaper ad spending for the first time. Internet ads now account for 21% of all advertising dollars, second only to television at 40%. ( YouTube reaches more U.S.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Content Standard

NOVEMBER 2, 2020

Even as television and film production shut down, studios found ways to create as much new content as possible—because content is monetizable. Pulizzi quoted Don Shultz’s 2013 CMW keynote speech: “CM is siloed inside the org. “Let’s say you’ve built a large following on YouTube.

Peer-to-peer 141

Peer-to-peer Marketing & Strategy Marketing Strategy Content Marketing 141

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. YouTube found it. And people did.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. billion) than they did for broadcast television in 2013. 2 YouTube Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Contently

SEPTEMBER 12, 2016

The tenor of these sentiments is the reason comments were disabled soon after we posted a version of the jingle on YouTube. — Katie Notopoulos (@katienotopoulos) October 10, 2013. In November 2014, we put our jingle on television in New York. ” These are polite compared to some. Today is Thursday morning.

Planning 60

Planning Television marketing Budget Programs Paid Search Agency 60

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. And, please do engage me as I am very keen to help you in any way I can to embrace social media in 2013!

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Content Standard

FEBRUARY 3, 2017

The Super Bowl is the world’s biggest televised event, and the biggest advertising day of the year. ” The ad is both hilarious and subversive, and the company published it on YouTube ahead of the Super Bowl to reach an audience. Brands can win the lottery if they stay ready to jump on a timely branding opportunity.

Paid Search Agency 40

Paid Search Agency Ads Brand Identity Branding 40

SnapApp

MARCH 7, 2016

YouTube has taken over the second-place spot as the most popular search engine. Do you have a YouTube presence? If you’re promoting an ebook on social media like Twitter or LinkedIn, consider creating a short infographic of the ebook that can hook people in quick, and then lead to the ebook – a path to start a binge experience.

Top of Funnel 91

Top of Funnel Content Wikipedia Paper 91

Contently

MAY 25, 2016

million YouTube subscribers about a new way for them to contour their faces. Companies can work with Wattpad Stars (the site’s most popular writers), track data through Wattpad Insights, and even adapt their stories for television through Wattpad Presents. Somewhere down the list, you eventually get to writers.

Paid Search Agency 78

Paid Search Agency Storytelling Advertising Agencies Mobile Marketing 78

Hubspot

NOVEMBER 7, 2016

Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. The brand holds five million YouTube subscribers captive for talks that average 20 minutes in length. In 2013, marketing costs went up by $41,000 and income by $28 million.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

SnapApp

MARCH 8, 2016

YouTube has taken over the second-place spot as the most popular search engine. Do you have a YouTube presence? If you just link straight to the ebook, the time investment may be too much for the browser, and they’ll move on. Does it aim to drive interest and lead to more content? How do you binge?

Top of Funnel 48

Top of Funnel Content Wikipedia Paper 48

Content Standard

MAY 4, 2015

“We have to declare holy war against what we see every single day on television. Herzog’s finished product , From One Second to the Next , lives on the It Can Wait website and can also be viewed on YouTube, where it has over three million views. I think there should be a real war against commercials.”

Storytelling 40

Storytelling Television marketing Marketing Proposals Class 40

Spiralytics

JANUARY 16, 2023

Platform Average Micro-Influencer Engagement Rate Average Mega-Influencer Engagement Rate Instagram 3.86% 1.21% YouTube 1.64% 0.37% TikTok 17.96% 4.96% Source: Influencer Marketing Hub. Providing unparalleled digital marketing services since 2013, Spiralytics is a rapidly growing company in the Philippines and the U.K.

Statistics 112

Statistics Advertising Agencies Paid Search Agency Comparison 112

Webbiquity

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

MAY 15, 2013

They care about a unified, intuitive, and lovable brand experience, and considering both the medium and means through which prospects find and interact with your brand is imperative for marketers in 2013 and beyond. Terminating paid campaigns that aren’t delivering ROI.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Screen Capture from DWTD on YouTube. By April 2014, the campaign had been viewed 77 million times on YouTube.

Viral Marketing 78

Viral Marketing Branding Brand Identity Paid Search Agency 78

Single Grain

APRIL 28, 2020

Eric has a daily bite-size marketing podcast (co-hosted with Neil Patel) called Marketing School , as well as the weekly Leveling Up podcast and a YouTube channel. Their digital strategy consists mainly of video content and they have a huge following across YouTube (9+ million subscribers!),

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Content Standard

AUGUST 10, 2018

The multi-part video project fuels further social conversation through featured playlists on the brand’s YouTube channel. Since 2013 Victoria’s Secret has been experiencing a noticeable decline in revenue and struggling to drive traffic to their stores according to a recent MarketWatch rep ort.

Activities 48

Activities Advertising Agencies Paid Search Agency Planning 48

Hubspot

DECEMBER 14, 2015

Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts. I've must say, this might rival Netflix's "Yule Log" trailer from 2013. million views on YouTube within a week of posting. 6) JetBlue: How to Be a Thankful Traveler.

Examples 28

Examples Campaigns Microsite Advertising Agencies 28

Adobe Experience Cloud Blog

DECEMBER 9, 2014

In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. And so when they see YouTube or Twitter come along, they think “This is just like a magazine except the ads are free. He is the founder of squidoo.com , and his blog is one of the most popular in the world. He was hired by Yahoo!

Paid Search Agency 48

Paid Search Agency Advertising Agencies Peer-to-peer Work Management 48