Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. The stat that really gets everyone going is 67 percent of Gen Z would stop purchasing from a brand that doesn’t align with its values.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels.

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Convince & Convert

MAY 29, 2014

The account was created in June of 2013 and features a range of confiscated items, from guns, to grenades, drugs and martial arts weapons. The photos are shared with a caption that includes the airport they were confiscated, plus relevant tips or stats. There’s an app for that.

Case Studies 157

Case Studies Case Study Storytelling Social Media 157

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. Here are 24 stats to prove why you need to embrace personalized marketing in 2020. They expect them. Benefits and Challenges of Personalized Marketing.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Biznology

OCTOBER 2, 2014

Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) On the surface, it would seem like shorter videos would see higher completion rates than long-form ones, but the stats do not back that up. times faster than text alone. million words, according to Forrester Research.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Hubspot

MARCH 13, 2014

In fact, in 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns. Twitter recently launched a study of 1,000 people living in the United States who use Twitter monthly, and follow SMBs on Twitter, to determine how businesses interact with their followers. Tweet This Stat.). Tweet This Stat.).

Stats 28

Stats Twitter SMB Social Media 28

Hubspot

SEPTEMBER 25, 2015

10 Shocking (But True) Stats About Display and Banner Ads. Display ad viewability rates did not budge between 2013 and 2014. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. A study revealed that only 2.8% Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Digital B2B Marketing

OCTOBER 29, 2013

Turn Stats Upside Down. Put Stats Back in Context. Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. Research Ardath Albee lying with statistics Stats' When you see a sales pitch full of statistics, how do you differentiate the real story from the spin?

Statistics 100

Statistics Banner Ads Stats Sample 100

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

SendX

MAY 30, 2019

You probably know the stats already and can throw them around without even thinking. You might be thinking, “OK, Nicholas, enough with the stats. In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. The Numbers Are In Your Favor! Where do I start?”

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

chiefmartech

MAY 27, 2019

I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.) A research study in 2015 showed that, even years later, the majority of marketers felt they didn’t fully utilize the tools they had in their expanding martech stack.

Marketing Automation Services 80

Marketing Automation Services Marketing Management Blast Campaigns Stats 80

Stevens & Tate

FEBRUARY 1, 2021

NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. Influencer Marketing: Social media influencer market stats and research for 2021. Ads on Facebook May Not Be That Important for Brands, After All, Study Shows. More details here.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse.

Social Media 162

Social Media Media Viral Marketing Skype 162

Brightedge

MAY 16, 2021

Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success. Thomson set out to study what makes things break big. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. The rules of digital marketing are constantly changing. A compelling read.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SnapApp

MAY 5, 2016

New Enterprise Content Marketing Stats to Inform Your B2B Marketing. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. CMI just released its latest report, B2B Enterprise Content Marketing 2016.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Digital Marketing World Forum

JUNE 3, 2019

Here are our highlights from #DMWF Global 2019: One of the more eye-opening stats came on day one from Alessandra Alari, head of Google UK and Ireland’s search and mobile UX unit. Alari told attendees that the average human attention span in 2000 was 12 seconds; as of 2013, it had been calculated at eight seconds – less than a goldfish.

Brand Identity 40

Brand Identity Branding Marketing & Strategy Digital Transformation 40

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Social Media Stat of the Week: 72 hours per minute.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Social Media Stat of the Week: Only 4.2% From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

LEADership

NOVEMBER 1, 2013

In the Institute’s study of 1,217 respondents, content marketing continues to be top of mind. What’s more, 73% of B2B companies in the Content Marketing Institute study admit to increasing their content marketing from last year; 42% believe content marketing has been an effective route. Case studies – 73%. E-newsletters – 80%.

Trends 40

Trends Planning Content Marketing Case Studies 40

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). 1) Targeted content - Leads nurtured with targeted content produce an increase in sales opportunities of more than 20% ( Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

nDash

MARCH 14, 2019

I’ve been saying this ad nauseam since 2013, when nDash first got started. We’re talking 1500+ word articles with research, stats, quotes, and deep insights. After a few years of writing 1-2 blog posts per day (in addition to emails, web copy, cases studies, etc.) This is not a coincidence. How did they do it?

Communities 58

Communities Content Lead Ranking Paid Search Agency 58

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. A stat from Sirius Decisions said that 50-60% of the content a company creates is never used. How can we improve on our content marketing ROI? So what can you do?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Proteus B2B Marketing

MAY 7, 2014

The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.”

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Hubspot

DECEMBER 9, 2012

a new feature launch, and tips for planning your marketing in 2013. New Study Looks at How Mobile Fits Into Daily News Consumption, From Marketing Pilgrim. The study highlighted widespread mobile news consumption habits, revealing that about 25% of U.S. But perhaps the most noteworthy stat is as follows: 65% of U.S.

Twitter 28

Twitter Planning Marketing Management Template 28

Content Standard

AUGUST 18, 2016

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. ” I quickly noticed major developments in the written content I was editing.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

KoMarketing Associates

DECEMBER 30, 2019

To help with this, Brian Dean at Backlinko conducted several extensive and valuable studies throughout 2019. It includes a couple of stats and visuals about how site speed negatively impacts site conversions that are great for client presentations, too. Derek Edmond. America’s DIY Phone Farmers. Related Posts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

JANUARY 7, 2016

Let’s start with some scary stats. As recently as 2013, I would regularly engage executives who had reached out to me to discuss a sales problem in an effort to teach them that the cause of their sales problem was how they were (or more accurately weren’t) generating leads. Additionally, 54% of sales reps won’t make quota.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

Webbiquity

DECEMBER 1, 2015

Followers value images, videos, and case studies as the most valued content from brands on social media. Find these and more actionable takeaways in this collection of three dozen social media marketing stats and facts. Stats and Facts About Social Media Strategy and Tactics. Stats and Facts About Social Metrics and Measurement.

Social Media 100

Social Media Stats Media Emarketing 100

Hubspot

FEBRUARY 20, 2015

There''s even a gluten-free Girl Scout cookie , which received very high approval ratings during its pilot year in 2013-2014 and is now sold countrywide. Hain, an organic giant that is also Whole Foods'' biggest supplier , bought BluePrint for $25 million 2013. And the market for gluten-free products is only growing. of the U.S.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Sprout Social

NOVEMBER 15, 2016

In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. With stats like those, it’s obvious that your business should be active on social media. It’s a great way to streamline the important messages and content that matter to your brand.

Social Media 95

Social Media Media Business Social Networks 95

LeadSquared

FEBRUARY 2, 2016

If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. 2013-2015 practically belonged to social media, but there seems to be a shift already. Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100