Convince & Convert

APRIL 11, 2014

It was that viral. In December 2013, Bob and Jerry were finally reunited. The loosely organized but tightly bonded group , which eventually became known as Jerry’s Army , became the global brand advocates. “Even as we were searching for Jerry, we were connecting parents with organizations, we were helping on cases.”

Skype 143

Skype Viral Marketing Social Media Facebook 143

KEO Marketing

AUGUST 7, 2017

This year, KEO Marketing won honors for creating the new website for international load banking company ComRent, as well as for their viral targeted LinkedIn Outreach program campaigns. From 2013 to 2016, Phoenix Business Journal named KEO Marketing one of the top 10 Social Media and Top Web Design Firms.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 48

KoMarketing Associates

JUNE 12, 2018

We’ve witnessed some brands do this really well over the past few years – think Oreo’s “You Can Still Dunk in the Dark” tweet during the 2013 Super Bowl or Hostess’ and MoonPie’s Twitter feud during the solar eclipse. – organic visibility. What are your goals? – form/registration.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Brightedge

MAY 16, 2021

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. Watch a webinar on persuading your organization to support SEO. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. The rules of digital marketing are constantly changing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

NOVEMBER 4, 2015

An app he developed called Yo briefly became a viral phenomenon in 2014. These remarkable young people are members of the Thiel Fellowship , an organization started by PayPal co-founder Peter Thiel that awards gifted young entrepreneurs with grants of $100,000 and the expectation that they will drop out of school to pursue their dreams.

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Belkins

MAY 28, 2020

For example, even though the risk of viral transmission via cash exchange has not yet been scientifically proven , consumers will be more prone to using bank cards instead of cash. Contrary to popular opinions, digital collaboration software can do more than help white-collar workers organize their project management.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) While the first step is developing a solid social media plan , there is more to it than just organization planning. Those organizations not involved in social media are clearly in the minority.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Hubspot

APRIL 12, 2018

No one can guarantee that a video will go viral. But Dollar Shave Club didn’t rely on organic reach alone to promote their launch video. Maybe it’s not feasible to aim for a viral video, but it is possible to create great content and use your money and efforts to market it to the right demographic. Dollar Shave Club.

eCommerce 76

eCommerce Branding Brand Identity Advertising Agencies 76

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. Therefore, by publishing a video natively on Facebook or IGTV, you will be more likely to see your content being pushed by the platform itself, giving your more reach and more viral potential than a regular ‘static post’. Instagram Stories. SERP Position 0 ranking.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Content Standard

OCTOBER 8, 2016

A well-crafted Tweet can do that, although it takes skill, smart planning, and a little luck to make it go viral. But they do need loyalty, engagement and excitement from the public about what the organization is doing, which isn’t all that different from what a commercial brand requires. There are exceptions, though.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Content Standard

MAY 12, 2015

Even tech gurus don’t have a full grasp on how quickly one tweet or one picture can spiral out of control: In 2013, Adria Richards, a self-proclaimed tech geek, tweeted a picture of two males who were making offensive jokes behind her during the PyCon tech conference. Look no further than student loan service, Sallie Mae.

Social Media 40

Social Media Media Opinions Twitter 40

Hubspot

NOVEMBER 17, 2016

Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. Consider UN Women’s “ Auto-Complete Truth ” campaign from 2013. 3) Offer a unique perspective.

Viral Marketing 28

Viral Marketing Content Paid Search Agency Ideal Customer Profiles 28

Biznology

JANUARY 29, 2013

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales. 5 Social Media Predictions for 2013 (blogs.constantcontact.com). Related articles.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

LeadSquared

OCTOBER 23, 2016

For more insights on viral video marketing, watch this webinar.). Our designer, Rajat, talks about what worked best for him and how he made his content viral, in this post.). Organic reach. In case there are around 100 people online at a moment, chances are that the post has reached only one person organically.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

LEADership

SEPTEMBER 5, 2013

. – Hubspot’s 2013 Inbound Marketing Report. Social media marketing must be focused on building a community that is drawn to the thought leadership you demonstrate, it should help your organization improve customer relations, customer service and public relations overall; it can also help with scouting good talent and recruiting.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Hubspot

NOVEMBER 14, 2016

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Improved Organic Visibility. Organic search still provides the majority of site traffic. One study from BrightEdge found that organic search holds a 51% share among traffic sources.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

Hubspot

OCTOBER 16, 2013

Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. The month of December 2011, they had 77 unique visitors from organic traffic. Two months after, 2,296 organic visits. Where would they go?

Branding 28

Branding Brand Identity Top of Funnel Practices 28

Hubspot

MARCH 12, 2014

Mashable Brought Viral to Life. I thought 2013 was the year of the selfie, but scanning my Twitter feed this past week confirmed that iPhone self portraits made a comeback this year at SXSW thanks to the Mashable House. Sounds like Uber also got the memo that SXSW is the party of the year. Airbnb Stole the Show.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Hubspot

NOVEMBER 11, 2015

has been named as the number one viral marketing campaign of all time [by Ad Age].". A lot of our work is based on doing things that'll create a positive effect on the design community and that will elevate the role of the designer within their organization.". Six days later, we had six million views on YouTube. The video earned 2.8

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. Between 2012-2013, 608 baby Kales were born. The Kale Campaign. No, not the vegetable.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Their books are being published by Voyager Media Books, June 2013. Great business books do change the world. They change the world one discipline or market segment at a time.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Hubspot

APRIL 18, 2019

Growth Strategy: Viral Loops. Viral loops. The basic premise of a viral loop is straightforward: Someone tries your product. As its best, a viral loop is a self-perpetuating acquisition machine that operates 24/7/365. Source: Inside Viral Loops. Growth Strategy Examples. How did they do it? The result?

Word of Mouth 100

Word of Mouth Paid Search Agency Companies Viral Marketing 100

BuzzSumo

FEBRUARY 21, 2017

We can see that older content in 2013 and 2014 has gained many more links. For example, in 2013 just 14 posts drove 44,839 shares. Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day. This SEO Campaign = 15% More Organic Traffic. More Organic Traffic [Case Study]. Average Shares.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. In-store shopping experiences are especially vulnerable as people even take pictures and videos of ugly scenes which quickly go viral on social media. Enhances customer lifetime value (CLV).

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 5) Oreo''s Creme vs. Cookie Debate. Every kid''s dream is to be a superhero for a day.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

seo.co

DECEMBER 8, 2021

Over the years, it’s become clear that attracting organic inbound links from high-quality websites that are relevant to your niche has a significantly positive impact on search rankings and online visibility. Around 2013, the rise of organic content marketing further complicated matters. Organic is the new spam.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

Contently

APRIL 25, 2016

If Upworthy, the master of the curiosity gap, wanted to make the same story go viral, it would’ve rolled out something like “A Man Was Shot in a Topless Bar. In 2013, Upworthy surged to 90 million readers in November 2013 behind the appeal of conversational clickbait that took off thanks to Facebook’s algorithm.

Lead Scoring 60

Lead Scoring Lead Ranking Viral Marketing Facebook 60

Convince & Convert

AUGUST 2, 2012

Rebecca Leib , both from noteworthy, social media and content analyst organization, Altimeter Group, who put together some very fascinating research recently. Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. That will also be in 2013.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Hubspot

AUGUST 9, 2013

Over three decades, he became a thought leader within the Domino’s organization, leveraging social media and pioneering online ordering to grow his franchise into a $7 million per year business. 5) Meet a “Going Viral” Veteran. 5) Meet a “Going Viral” Veteran. 4) Did somebody say pizza?

Viral Marketing 28

Viral Marketing Conference Inbound Marketing Forrester 28

KEO Marketing

JUNE 26, 2017

With more than 25 years of experience, she has enabled hundreds of global organizations to boost their revenues by hundreds of millions of dollars. The Top 20 Social Media and Top Web Design Firms awards (2013-2016) and top Interactive Marketing Firm Awards (2013-2015) from the Phoenix Business Journal.

Advertising Agencies 0

Advertising Agencies Paid Search Agency Ad Agencies Planning 0

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. Get more value from top-funnel organic searches and capture leads for your email list with content upgrades. Example: Maersk. . Co-Marketing Campaign.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. Get more value from top-funnel organic searches and capture leads for your email list with content upgrades. Example: Maersk. Co-Marketing Campaign.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

Biznology

AUGUST 20, 2013

What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore. With Panda and Penguin, Google can now tell whether online content has gravitas: mass, momentum It understands what true organic content looks like, feels like, sounds like, if you will, on the web. Thus, the Turing test.

Paid Content 80

Paid Content Google Digg De-duplication 80