KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Bottom line, the fixed position in SERPs (i.e.,

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). Optimizing for search engines shouldn't be your main focus anymore. Mobile Optimization. In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

KoMarketing Associates

JUNE 12, 2018

4 Ads at Bottom of SERPs. We’ve witnessed some brands do this really well over the past few years – think Oreo’s “You Can Still Dunk in the Dark” tweet during the 2013 Super Bowl or Hostess’ and MoonPie’s Twitter feud during the solar eclipse. Visual Sitelinks. Brand Enhanced Sitelink Format.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Valasys

OCTOBER 20, 2020

One such example is that of the Hummingbird algorithm launched by Google in the year 2013. Considering the demand for time, marketers are optimizing their endeavors as per the shift in technology. Optimization of the Website & Content For Mobile Devices (Mobile UX): Most of the voice searches are conducted on mobile devices.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

KoMarketing Associates

DECEMBER 27, 2016

Optimize Your Site for Google Answer Box. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. Our Favorite Posts & Articles from 2013. From Ryan Young. From Andrea Cruz Lopez. Related Posts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

OCTOBER 11, 2018

One example of this is optimizing for Google Answer Boxes – a SERP feature that didn’t even exist a few years ago. Say one of your top posts, which covers LinkedIn advertising, is from 2013. Refreshed content, in particular, may need additional changes every so often to optimize performance. Final Thoughts.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

DECEMBER 27, 2016

Optimize Your Site for Google Answer Box. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. Our Favorite Posts & Articles from 2013. From Ryan Young. From Andrea Cruz Lopez. Related Posts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hinge Marketing

DECEMBER 3, 2014

Let’s explore some methods that are still available to webmasters, SEOs, and online marketers that can be extremely helpful in identifying the best keywords for optimizing content. Similar to the auto-populate function, Google provides “related searches” at the bottom of most SERPs or “search engine results pages.”

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. If you want to go further in the optimization, you can even start prioritizing vertical videos as a growing part of the users consume on smartphones. SERP Position 0 ranking. This is also an important optimization for standard SEO. Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Moz

FEBRUARY 21, 2019

Right, but there’s actually a far more interesting angle to examine — one that will help you nab more snippets and optimize for voice search at the same time. Google’s 2013 Hummingbird update helped pave the way for such evolution. We dug into Google’s double-snippet SERPs for you — double the snippets, double the fun.

Features 52

Features Long Tail Marketing SERP Stats 52

Hubspot

APRIL 23, 2020

Protect your search engine optimized pages. Here are some tips for designing your new website with search engine optimization (SEO) in mind: Document your most search-valued pages. Once you determine the keyword(s), use on-page SEO best practices to optimize your website pages. Do your keyword research.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Valasys

AUGUST 29, 2019

Consequently, the B2B marketers too, have started to optimize their SEO strategies to be featured in the voice searches of the prospects. As the impact of voice search on B2B SEO is foreseeable and also evidently profound enough, it’s time for the B2B brands to gear-up to optimize for voice searches.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. One reason SEO gets a bad rap, especially among B2B marketers, is the sheer amount of low-quality B2B content that’s ranking on page one in the SERPs.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

EMagine B2B Blog

OCTOBER 22, 2014

Main Objective: Evening the playing field; Helping smaller and medium sized websites compete in the SERPs. May 22, 2013. If you have undertaken a paid backlink or content creation strategy since the last Penguin update in 2013, 3.0 Projected End Date: September 29, 2014. Penguin 3.0. . . Previous Penguin Update: 2.0,

CAN-SPAM 40

CAN-SPAM Ideal Customer Profiles SERP Advertising Mediums 40

Biznology

DECEMBER 6, 2012

Yet, as I craft my 2013 plans, training once again appears on the top of my list of activities. Customer experience executives don’t consider that customer experience includes what they see on search engine results pages (SEPRs), or whether those SERP experiences lead to good customer interactions if clients or prospects click them.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Hubspot

JANUARY 15, 2014

For a detailed review of what Google changed this past year, we recommend Google’s 2013 Algorithm Updates: A Look Back. But subject matter expert Jim Yu summarizes 2013’s changes as focused on “better organizing results and adapting to spoken language.”

SEO 28

SEO SERP PageRank eCommerce 28

Moz

MARCH 12, 2019

It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs. Most SEOs agree that SERP behavior factors into rankings, so it’s easy to imagine legacy businesses, which disproportionately have a premium angle, struggling for clicks vs. attractively priced competitors.

SEO 54

SEO Branding Brand Identity Top of Funnel 54

seo.co

DECEMBER 18, 2020

When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. You can hedge your bets by using other ongoing tactics like review optimization and citation management. Introduction to Local SEO. Greater visitor relevance.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

QuanticMind

NOVEMBER 16, 2016

” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. Spend time listening and learning as you optimize your customer journey. Consider the case of search engine results pages (SERP) for product searches on the world’s largest search engine, Google. In other cases, you inherit them.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

FEBRUARY 18, 2013

A recent Marketing Budgets 2013 study by Econsultancy and Responsys found that 70% of brand marketers will allocate budget to content creation , an integral component of inbound marketing, in 2013. That's a fairly strong statement, but follow along as we make our case. For the most part, it all starts with content.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

DECEMBER 12, 2013

If you''re new to the whole search engine optimization thing -- or, heck, even if you''re not -- it might be a little intimidating to think of all the factors you have to consider to have a rockin'' SEO strategy. And these are, conveniently, also the signs to search engines that your site is worth surfacing in their SERPs.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

ClearVoice

MAY 17, 2023

The Google algorithm is a complex system used to retrieve data from around the web in order to serve results on the search engine results pages (SERPs). But in 2011, Google really shook up the SEO world and changed SERP history with its Panda update. 2013 – Hummingbird The Hummingbird update tackled the issue of voice search.

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DMCA PageRank Google Copyright 52

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Did you know over 3.5

Google 101

Google Lead Scoring Lead Ranking SERP 101

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. How Can I Optimize My Holiday Campaigns for Success? Can PPC Help Me in My Organic SEO Efforts for 2013?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

seo.co

APRIL 5, 2022

However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. Starting with the Hummingbird update in 2013, Google has been making steady changes to its algorithm to incorporate a function known as “ semantic search.” What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Content Standard

NOVEMBER 27, 2017

Two years later, and after numerous smaller algorithmic updates, Google will introduce yet another core ranking update: Penguin —this time aimed at punishing SEOs for unnatural linking practices—buying links, keyword-heavy linking, and links on overly-optimized anchor text. Chapter Three: The Mighty SERP. Because there isn’t one.”

SEO 54

SEO SERP Paid Search Agency Planning 54

accelerate agency

APRIL 1, 2022

How does it differ from everyday SEO and how do you strategize it for your organization to optimize traffic, conversions, and business growth? Blogs should include up-to-date (or fairly recent) statistics and figures and should include links (internal and external), good meta titles, and keywords that mean they show high on relevant SERPs. .

SEO 52

SEO Marketing & Strategy Business Top of Funnel 52

accelerate agency

APRIL 1, 2022

How does it differ from everyday SEO and how do you strategize it for your organization to optimize traffic, conversions, and business growth? Blogs should include up-to-date (or fairly recent) statistics and figures and should include links (internal and external), good meta titles, and keywords that mean they show high on relevant SERPs.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

seo.co

MARCH 25, 2022

Links are a big part of search engine optimization (SEO). Another study from Orbit Media Studios illustrated how internal link building (and a handful of other onsite tweaks) could take a page from rank 33 to rank 5 for the phrase “IT hiring trends 2013.”. Internal links represent some of the lowest hanging fruit in your SEO arsenal.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Single Grain

MAY 4, 2022

A WordPress SEO agency is an experienced digital marketing company that specializes in WordPress search engine optimization, including Yoast SEO, Mobile AMP and site speed. Here are the top reasons why you should hire a WordPress SEO company to help you better optimize your site: Knowledge and Expertise in WordPress.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

KoMarketing Associates

JANUARY 24, 2017

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. Search engine marketers can optimize content day and night, but when it comes down to it – Google does whatever it wants. Optimize for Site Speed. Buyers Want Personalized Content. Derek Edmond.

Organization 120

Organization SEO Practices Best Practices 120

Moz

SEPTEMBER 22, 2019

When it started in 2013, sites saw a 63% decline in organic traffic from image results. So what are some new ways we can leverage tools to better understand how to optimize images for ranking? Because there was no need to click through when the image could be viewed in full from within the search results.

Marketing AI 53

Marketing AI SEO API Distribution 53

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. Such tactics include: Search Engine Optimization (SEO). UXO or UX (User Experience Optimization). Search Engine Marketing (SEM). Content Marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Single Grain

APRIL 25, 2022

For example, when you Google a search term, the results that appear at the top of the SERPs are always the paid results (i.e. When paired with an optimized post-click landing page , ads reach their full potential. The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Content Standard

OCTOBER 11, 2016

Another possible reason is that search engine optimization rules and best practices change all the time, so it’d be impossible for someone at the senior level to stay updated on the specifics. As you likely know, brands can’t just decide to top search engine results pages (SERPs), flip a switch, and make it so.

SEO 40

SEO Marketing & Strategy Budget Programs SERP 40

Hubspot

OCTOBER 15, 2018

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The beauty of this model is that you can spend a lot more time optimizing your pillar content for conversions and your cluster content for traffic.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78