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How Emails Are Evolving into Mailable Microsites

Convince & Convert

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. It can let you insert a live local weather forecast, as Timberland did in this May 23, 2013 email. In-email payments have been in the works for many years.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013. Michael Brenner ).

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Murphy's Laws of High Tech Copywriting

WriteSpark

Just as you're planning a new content campaign, you will see a competitor's microsite with the same concept. Copyright(c) 2013, Janice King. Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. Source: [link].

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Murphy's Laws of High Tech Copywriting

WriteSpark

Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept. Copyright(c) 2013, Janice King. Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. Source: [link].'

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How to Create Email Campaigns That Generate Word of Mouth

SendX

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. Here’s the graph of how Harry’s word of mouth campaign performed.

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Percentage of the Pie.

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5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

We leveraged all of the above into a “ 12 Days of Video Marketing ” microsite last year, and drove four times more traffic than an average Vidyard content campaign. Impressive, but that was a drop in the bucket compared to 2013’s “ WestJet Christmas Miracle: Real-time Giving ,” which has now been seen more than 42 million times.