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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Many businesses have ways to measure the cost per subscriber, or cost per lead. And their fans create content at a rapid pace: AdAge reported that it would take almost three years to watch all of the video content that GoPro users uploaded in 2013. Next, you can look at performance.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

According to " B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends ," a report by t he Content Marketing Institute, the top content challenges enterprise marketers face are: Producing content that engages (58%). Microsites. Cost-per-lead? 4 Tips to Achieve Marketing Integration. Case Studies.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. 57) Microsite. Learn more of the details here.).