How Emails Are Evolving into Mailable Microsites
Convince & Convert
APRIL 29, 2015
“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. It can let you insert a live local weather forecast, as Timberland did in this May 23, 2013 email. In-email payments have been in the works for many years.
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