Adobe Experience Cloud Blog

APRIL 8, 2014

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web).

Marketing Automation Services 122

Marketing Automation Services Enterprise Management Work Management Marketing Management 122

Metadata

MARCH 18, 2021

People didn’t have that in 2013. It included some characteristics, some attributes you don’t even want. Gil Allouche: Tar Tap become Marketo, right, eventually? Nicolas Vandenberghe: Tar Tap almost went under and got picked up by Marketo. Why did they like this particular vendor? If so, what is it?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52