markempa

JUNE 9, 2014

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. We decided that we could use content to start qualifying these leads,” Shelby explained. Develop a highly focused, targeted strategy.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Gen Lead Scoring 120

KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. This event is being held in multiple locations in the US and Europe throughout 2013. eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. But what’s the best way to optimize your lead gen efforts?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

markempa

JUNE 16, 2014

Tweet Getting to the heart of lead cost is not easy. In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Does each lead cost only a penny?

Cost per Lead 120

Cost per Lead Lead Generation Marketing Qualified Leads Lead Ranking 120

markempa

APRIL 6, 2015

Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15% of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Related Resources: Lead Gen Summit 2013: Sept. Content Marketing: Your questions on B2B online lead gen, metrics, content from SMEs and more.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

markempa

JUNE 23, 2014

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. As I mentioned at the start of this post, automation can help you manage lead nurturing, but you can’t automate trust. Lead Generation: 2 simple tactics to determine cost per lead [More from the blogs].

Lead Nurturing 120

Lead Nurturing Email Marketing Automation Marketing Management 120

markempa

MAY 12, 2014

Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If Keith explained that they already captured the lead, and the lead was using a free trial version of the software.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

APRIL 7, 2014

In today’s B2B Lead Roundtable Blog post, we’ll take a look at how a one small tweak to the copy on a lead generation page increased conversion and what we can learn from the results. Objective: To increase leads from quote requests. Primary Research Question: Which form messaging will result in the most leads?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

NOVEMBER 5, 2012

Including lead generation. EST – “ Planning for 2013: How to best utilize top lead gen tactics in the New Year ” – David Kirkpatrick, Senior Reporter, MECLABS, and I will review the basics of the lead generation funnel. Step #2: Review new leads. Cost per lead – How much did these leads cost?

Sales Management 120

Sales Management Lead Generation Sales Qualified Leads Analysis 120

Contently

FEBRUARY 21, 2017

Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use? Be the resource.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

markempa

APRIL 28, 2014

In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. While each industry will vary, research has found four key milestones most lead nurturing processes have in common. Lead Gen Summit 2014 [Call for speakers]. You may also like.

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

markempa

SEPTEMBER 16, 2013

To achieve Sales-Marketing alignment beneficial to both teams, Harman and her team of marketers developed a four-step process to provide the tools Sales needed to capture leads and improve transparency between Marketing, Sales and the entire operation at Carousel. Fostering Sales-Marketing Alignment: A 5-Step Lead Management Process.

B2B Sales 120

B2B Sales Lead Gen B2B Marketing Marketing Qualified Leads 120

markempa

JUNE 2, 2014

As he gave his keynote address at MarketingSherpa Lead Gen Summit 2013, he revealed that he also gave a presentation for metal working manufacturers that also posed the same question : What do we talk about? MarketingSherpa Lead Gen Summit 2014 November 3-6, San Francisco. You might also like.

B2B Marketing 120

B2B Marketing Lead Gen Content Marketing B2B 120

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. B2B Lead Blog ). It’s not what you almost certainly think.).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Onalytica B2B

MAY 18, 2016

They have realised that influencers can spread and amplify their messages and allows brands to increase pageviews, lead gen and ROI. As a direct result of this many organizations are now placing influencers in the centre of their marketing strategy.

Practices 102

Practices Marketing Management Lead Gen Blogger 102

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

markempa

FEBRUARY 11, 2013

Inspired by a MarketingSherpa article , she decided to outsource a lead generation company to generate leads they could close. In 90 days through teleprospecting, TERRA Staffing had 242 qualified leads, 27 appointments, and closed three deals. Sources: LeadJen – the outsourced lead generation company TERRA used.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Paid Search Agency 120

markempa

JUNE 24, 2013

These marketers have the respect of the C-suite because they connect their efforts to what their leadership wants most: More leads. I enjoyed meeting hundreds of marketers like this at MarketingSherpa and MarketingExperiments Optimization Summit 2013 , held in Boston last month. Related Resources: Lead Gen Summit 2013, Sept.

Optimization 120

Optimization Buy Thought Leadership Planning 120

markempa

JULY 22, 2013

Related Resources: Lead Gen Summit 2013: September 30 – October 3, 2013 in San Francisco. Click here to watch the full free presentation to see the rest of Johnston’s digital marketing strategy and answer more questions from the audience. Event Recap: MarketingSherpa B2B Summit 2012.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

markempa

MAY 5, 2014

In the case of Jacob Baldwin, Digital Marketing Manager, One Call Now , as he recounted for the audience at MarketingSherpa Lead Gen Summit 2013, not knowing his audience came at quite literally too high of a cost. “We If you follow their lead, injecting a little literary influence into your marketing can garner big results.

Enterprise Management 120

Enterprise Management Marketing & Strategy B2B Marketing Marketing Strategy 120

markempa

MAY 13, 2013

Burns will be presenting at the MarketingSherpa and MarketingExperiments Optimization Summit 2013 , May 20-23, in Boston, which looks at the many ways organizations can leverage A/B testing to squeeze the highest amount of leads and revenue out of marketing efforts. Furniture company website sparks idea, nets 400% increase in leads.

B2B Marketing 120

B2B Marketing B2B Clickthrough Lead Gen 120

markempa

DECEMBER 9, 2013

At MarketingSherpa Lead Gen Summit 2013 , I pulled Joe Pulizzi, Founder, Content Marketing Institute , aside during lunch to share some tips about email marketing content. Many marketers I talk to who are just starting out in content marketing seem to face many slow news days. Here’s what Joe had to say.

Email Marketing 120

Email Marketing Television marketing Paid Search Agency Marketing Management 120

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

markempa

NOVEMBER 26, 2012

They put together a list of attendees’ contact info based on collected business cards, contest entries and captures from the dreaded lead guns, which instantly gather contact information by scanning trade show badges. Find out how here: “ Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop.”).

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

SnapApp

SEPTEMBER 21, 2017

In 2013, the most popular story published by the New York Times wasn’t a story at all. . Here’s the assessment we mentioned earlier that was the most popular piece of content in 2013 (and third most in 2014). NYT didn’t just produce their language-geography assessment in 2013 and then call it quits. Dialect Interactive Quiz.

Content 102

Content Opt-out Word of Mouth Opt-in 102

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. “On average we get 400-600 leads per week from social media, with half coming from Instagram,” Jay told me over email. Instagram Stories: The lead-gen secret weapon.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Hubspot

FEBRUARY 11, 2016

This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What is a Lead? What Is Lead Generation? Why Do You Need Lead Generation?

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Lead Scoring 28

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. “On average we get 400-600 leads per week from social media, with half coming from Instagram,” Jay told me over email. Instagram Stories: The lead-gen secret weapon.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

markempa

OCTOBER 28, 2013

Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. The greatest difficulty rests in thinking about lead generation and optimization in new ways – and hoping those ideas produce significant results. Treatment #1.

Lead Gen 120

Lead Gen Lead Scoring Lead Ranking B2B Marketing 120

Marketing Insider Group

FEBRUARY 5, 2013

by helping brands plan and implement lead-gen programs that will drive business to them, and by helping them reach audiences and amplify their message in a fragmented digital environment. Those who kill it with content in 2013 and beyond are those brands that view publishing as a privilege.

Planning 100

Planning Brand Identity Branding Content 100

The ROI Guy

JUNE 16, 2010

Rapid 12% annual growth led by Social Media, Lead-Gen Micro-Sites and Online Marketing Services B2B online marketing continues to grow, with research firm AMR predicting an annual compound growth rate of 12% into 2013. A summary of the report can be viewed at: [link].

Online Marketing 40

Online Marketing B2B Marketing B2B Lead Gen 40

Adobe Experience Cloud Blog

APRIL 21, 2014

Historically, sales people and marketers have tracked three KPIs: Number of leads generated. Lead conversion percentages. This can sometimes lead to a misallocation of resources and the wrong strategy. Some referrals provide great lead-gen but poor closing rates. Revenue per sales person. Do Something New.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Hubspot

MARCH 31, 2016

For a step-by-step guide to creating personalized CTAs, check out this guide from 2013. Figure out how you’re going to collect information (through lead gen landing pages, for instance). You’ll see higher conversion rates and position your media brand to provide higher value to advertisers, too. Getting Started.

Personalization 28

Personalization ROI Sales Qualified Leads Newsletter 28