Content Standard

SEPTEMBER 10, 2021

A timely content strategy uses a combination of assets to generate a spike of interest at a specific moment in time. One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Hubspot

JUNE 30, 2014

Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout. The Most Viral Emotions.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Biznology

NOVEMBER 17, 2014

MILLENNIALS – this Generation Y (born 1980-1995) is 86 million strong and will dominate the workforce in 10 years, forming 75% of the total. SOCIAL PURPOSE – there is a significant, growing demand worldwide for companies to become more socially responsible, which is clear from the “Good Purpose 2013” study by Edelman Research.

Trends 80

Trends Brand Identity Branding Planning 80

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. In 2014, revenue generated by content marketing technology and services brands grew 13.3%

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

KoMarketing Associates

JUNE 12, 2018

We’ve witnessed some brands do this really well over the past few years – think Oreo’s “You Can Still Dunk in the Dark” tweet during the 2013 Super Bowl or Hostess’ and MoonPie’s Twitter feud during the solar eclipse. Brands, too, are creating videos differently.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral. It has become an outlet for self and collective expression, now a communication mode of choice for younger generations. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. billion downloads.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

The Point

OCTOBER 7, 2014

Billion with Google in 2013. In our experience, using the same targeting and bid settings for both, Ads will generate up to 5x more impressions compared to Updates. However, as “native advertising,” Sponsored Updates can also generate 5x the engagement rate (including likes and shares).

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Biznology

NOVEMBER 4, 2015

An app he developed called Yo briefly became a viral phenomenon in 2014. brought them together at a CIO conference earlier this month to offer insights into the impact that the Internet, cloud computing, and social media have had on the next generation of American workers. Cisco Systems Inc.

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year. Digilant is an ispDigital Group Company.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. Tweetable Moments Move fast, break things, and don’t be afraid to fail. Karlijn1903 Tweet This.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

LEADership

SEPTEMBER 5, 2013

Here are 5 steps you must follow in order to build a sustainable social strategy and accelerate your B2B lead generation: 1. – Hubspot’s 2013 Inbound Marketing Report. And if you are interested in accelerating your demand generation, feel free to download a free copy of The ALEA Demand Generation Playbook.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Vidyard

MARCH 25, 2014

She knows that her videos need to be tied to real marketing actions in order to be successful, so she always includes a compelling call to action and uses video optimizations for lead generation. You shouldn’t market what you can’t measure. Why do these two marketers matter?

Video Marketing 50

Video Marketing Optimization Work Management Lead Scoring 50

SnapApp

MAY 5, 2016

With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Over on MarketingLand , Kerry Jones shares research from 345 content marketing campaigns launched between 2013 and 2016. In this post: Facebook Video Ads.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Hubspot

JUNE 18, 2013

Which sums up this generation: all browse, no action. This most awful generation of all time represents 86 million people. This video about gay marriage in France is going viral and I’m warning you, it could make you cry. What to do? Reach Millennials on their own terms. One thing you can’t do is just walk away.

Emarketing 28

Emarketing Mobile Marketing Broadcasting Viral Marketing 28

Content Standard

OCTOBER 8, 2016

A well-crafted Tweet can do that, although it takes skill, smart planning, and a little luck to make it go viral. In 2013, an unexpected blackout during the Super Bowl brought the year’s biggest sporting event to a sudden halt. There are exceptions, though.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." In the world of marketing, there's no shortage of new strategies designed to engage audiences and inspire purchases.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. Everyday, people watch 1 billion hours of videos on YouTube and generate billions of views! With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. And we’ve all taken a Buzzfeed quiz (or fifty), right? Demand Metric. Holy cow, this stuff works!

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Adobe Experience Cloud Blog

JANUARY 8, 2015

People love taking them and sharing them with their friends, and they can even be used as a lead generation tool. It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. Quizzes Are Constantly Going Viral. A Brief History.

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

Hubspot

NOVEMBER 17, 2016

Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. Consider UN Women’s “ Auto-Complete Truth ” campaign from 2013. 3) Offer a unique perspective.

Viral Marketing 28

Viral Marketing Content Paid Search Agency Ideal Customer Profiles 28

LeadSquared

OCTOBER 23, 2016

For more insights on viral video marketing, watch this webinar.). Our designer, Rajat, talks about what worked best for him and how he made his content viral, in this post.). If your goal is lead generation , then optimize the campaign for conversions. For example, are you using it for lead generation or to improve traffic?

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Hubspot

JULY 17, 2014

” The ads were submitted to the awards circuit during 2013 and 2014. ” The project went viral, becoming the top trending topic on Twitter two days after it was launched. It “beat sales targets and generated a 359% ROI” reported Warc. ” 4) Thank You, Mom. 6) Daily Twist. Brand: Oreo. Brand: Dove.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Planning 28

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. Recommended read: 10 ways to generate more sales leads online in 2016 ). Facebook is hell-bent on becoming a strong YouTube competitor, Vines and Periscopes are already generating buzz, 3G has moved to 4G and smart phones are becoming smarter.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

SEPTEMBER 26, 2016

Although it originally aired from 1987-1995, Full House has become a nostalgic childhood symbol to multiple generations thanks to syndication. Although Microsoft's Internet Explorer is no more , this 2013 spot for the web browser earned viral recognition and a Webby Award nomination. marketing director, told Adweek.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ads Tactics 28

Hubspot

MARCH 12, 2014

Mashable Brought Viral to Life. I thought 2013 was the year of the selfie, but scanning my Twitter feed this past week confirmed that iPhone self portraits made a comeback this year at SXSW thanks to the Mashable House. Sounds like Uber also got the memo that SXSW is the party of the year. Airbnb Stole the Show.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Hubspot

MAY 29, 2015

Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. The Kale Campaign.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

OCTOBER 16, 2013

Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. ROGETECH Organic Traffic Growth for 2013. Magazine , Uber has expanded rapidly from 12 to 35 cities and grown its revenue by 18% a month.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Their books are being published by Voyager Media Books, June 2013. Great business books do change the world. They change the world one discipline or market segment at a time.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Hubspot

NOVEMBER 14, 2016

In 2013, Content Marketing Institute founder Joe Pulizzi had committed to publishing another book, Epic Content Marketing , but he struggled to find time to write it. Some of his content went viral on Medium, generating a massive surge in traffic back to his site. 12 Examples of Strategic Content Repurposing.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. 2013 : Studies from Moz and Search Metrics find high correlations between search results and social shares (particularly Google +1s). Below are a few early signs of how we can expect SEO to evolve in the coming years. Mobile Search Will Continue to Rise.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

LeadSquared

MAY 20, 2015

In which case, it would go viral. Well, I barely belong to the generation of framed telegrams, but I do remember going to the library to research my 8 th standard History project. b) If you lack the resources, source user generated content. And, if finding information was tough then, it’s way beyond tough now. YouTube Ads.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

APRIL 18, 2019

Growth Strategy: Viral Loops. Viral loops. The basic premise of a viral loop is straightforward: Someone tries your product. As its best, a viral loop is a self-perpetuating acquisition machine that operates 24/7/365. Source: Inside Viral Loops. Growth Strategy Examples. How did they do it? The result?

Word of Mouth 98

Word of Mouth Paid Search Agency Companies Viral Marketing 98