KoMarketing Associates

MAY 31, 2016

The focus of the Summit was how mobile is shaping user behavior on Google around the world. With mobile on the mind, Google laid out how they plan on evolving in order to make the lives of both users and advertisers easier. That being said, advertisers shouldn’t wait for Google to roll out these changes. Make a Purchase.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. Sitelink Requirements.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Contently

OCTOBER 6, 2016

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. Mic, for example, told The Wall Street Journal that its millennial-focused site is not using “any programmatic whatsoever,” depending instead on traditional sales tactics.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Hubspot

JULY 7, 2017

6 Viral Video Marketing Examples. We start off with a bit of an unusual example. Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. The Impact of Mobile Device Adoption.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Crimson Marketing

JANUARY 27, 2015

Omni-Channel Paradigm: The key to incorporating the flexibility and choice of online shopping in a brick and mortar product marketing environment, Leo says, is to “tie (together) all of the disparate marketing systems that they use to run a store—pricing systems, advertising systems, loyalty systems, couponing systems…(and) the website itself.”.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. As a result, digital video content production and/or digital video advertising will have the potential to reach what truly constitutes a growing global audience.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Convince & Convert

JULY 24, 2013

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. Plus, now more mobile users keep location turned on, automatically appending their locale to Facebook, Twitter, Instagram, and Vine posts. Advertising as Youtility. Whither the Check-In?

Paid Search Agency 121

Paid Search Agency Ads Adwords Mobile Advertising 121

Martech Advisor

MARCH 30, 2020

Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. For example, 'sent from my iPhone'. Example: Uber credit. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Leave the jargon-monoxide poisoning and ‘feature-speak’ at home.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

KoMarketing Associates

JUNE 12, 2018

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” Visual Sitelinks. Brand Enhanced Sitelink Format.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

APRIL 18, 2013

The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. Content needs to be integrated with paid advertising, owned media, and earned media, particularly social. Social Advertising Is Here to Stay. On top of that, content must go beyond the written word.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

Contently

JANUARY 12, 2017

It’s possible that Facebook has cracked a newer, mobile-first form of video viewing that will be irresistible. Facebook’s revenue has exploded since 2013: Much of that rise comes from incredible user growth overseas, as well as Instagram opening its doors to advertisers. But will advertisers bite? 90 seconds.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Digilant

DECEMBER 19, 2018

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. Examples of its application include phrases like “It’s warm in here” which would activate the air conditioning or asking for navigation directions. This type of tech, or apps such as drivesafe.ly

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

Contently

SEPTEMBER 15, 2016

When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. . ” Apparently, it wasn’t that important.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Buffer

NOVEMBER 27, 2018

Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. Since Snapchat debuted the Stories format in 2013, it’s gone from strength to strength and is quickly becoming the default format for content consumption and creation. In life and business, though, change is inevitable.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Sprout Social

MAY 21, 2019

The male audience share has also increased over time from 14% in 2013 to 20.5% 80% of Pinterest users access the channel via mobile. Like much of today’s online activity, there’s a growing demand for mobile access on Pinterest. Women on Pinterest power buying decisions. As of 2019, 79.5% households.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Hubspot

MARCH 15, 2015

Print ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untrackable, traditional media format. This print ad won the Mobile Grand Prix at Cannes in 2014. Advertising Marketing Agency Daily'

Paid Search Agency 28

Paid Search Agency Ads Advertising Agencies Allocation 28

Hubspot

OCTOBER 11, 2018

Beacon technology, first introduced by Apple in 2013, are small Bluetooth devices that can send alerts to smartphones based on location proximity. Walgreens, for instance, sends mobile coupons and promotions at its Duane Reade locations. Urban Outfitters, for instance, uses their technology to create a mobile-first loyalty program.

Mobile Advertising 71

Mobile Advertising Merchandising Conversion Rate Eye-Tracking 71

Hubspot

MAY 24, 2019

Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 Here, we'll explore the importance of local SEO, how you can rank both on desktop and mobile for "near me" related searches, and how to optimize for voice search, as well. trillion in local sales.

Mobile Advertising 78

Mobile Advertising Amazon Mobile Marketing Tagging 78

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. So how do you keep up with the times? Add a strong call-to-action.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Content Marketing Institute

FEBRUARY 5, 2019

And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption. And when brands don’t have the right strategy, protocols, or expectations to achieve success, the results can turn out to be more harmful than helpful (as was the case in 2013 for The Atlantic ). Click To Tweet.

Paid Content 100

Paid Content Branding Brand Identity Top of Funnel 100

Hubspot

MARCH 4, 2014

We turned to some of the best storytellers we''ve had the pleasure of working with this year -- the all-star cast of the 2013 INBOUND Bold Talks. Below are some core principles that make these storytellers so effective, and what you can learn from their examples. 1) Relate your unique experience. A marathoner. Tweet This ).

Storytelling 28

Storytelling Startups Bundling Training 28

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. For example, what other fast food brands is the consumer visiting?

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

ClearVoice

JULY 27, 2023

While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it. Slogan examples Take Miller Beer of the 1950s dubbing their product “ The Champagne of Bottled Beer.” If you heard the tagline on its own, you might think of texting, mobile service, or social media.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Contently

NOVEMBER 22, 2016

” In 2013, E-Trade moved its creative operations from Grey to Ogilvy & Mather, a large agency switch that led to the retirement of the famous talking baby , who was replaced with the more sophisticated “Type E” campaign. R/GA is the first company to go the opposite way.”

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

LeadSquared

JULY 14, 2013

“Mobile a pp install ads are one of most important new ad products from Facebook.” Before I take a plunge into Getting Started with Facebook Mobile App Install Ads, the next big thing on Facebook as put across by Facebook CEO, Mark Zuckerberg, lets talk numbers. billion and Mobile ad revenue out of that was a whopping 30%.

Facebook 52

Facebook Ads Mobile Advertising Mobile Marketing 52

Hubspot

JUNE 12, 2013

Mobile ad spending is growing faster than expected. billion -- which represents the bulk of overall digital advertising growth -- will be allocated to mobile ads. Stop setting a bad example. 6) It''s officially time to step up your game on mobile. 2) When will desktop ad spending peak? Of the projected U.S.

Allocation 28

Allocation Mobile Advertising Emarketing Paid Search Agency 28

LeadSquared

NOVEMBER 7, 2013

Google has tried in numerous ways, to integrate data across its products and services, to be able to create comprehensive portraits of its users for targeted advertising. ” This simply means that a Google+ user ’s endorsement, let’s say a mobile phone, can appear in an online mobile phone ad. It is just another one.

Google 52

Google Paid Search Agency Advertisements Advertising 52

Hinge Marketing

JANUARY 14, 2015

Has an email appeared fine when you opened it on your desktop computer, but when you opened it on your mobile device, it didn’t look right? For example, Outlook 2003 uses Internet Explorer 6 to render HTML. According to a study by Litmus in December 2013, 51% of email opens take place on mobile devices.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Litmus

AUGUST 22, 2023

Read on to learn exactly how to do it: Web fonts vs. web safe fonts The benefits of web fonts Email client support and licensing Where to find web fonts Coding them into emails Great examples of web fonts in email Web fonts vs. web safe fonts You can do live text in two ways—web safe fonts and web fonts. So the font rendered will be Verdana.

Paid Search Agency 70

Paid Search Agency Terms and Conditions Design Google 70

QuanticMind

SEPTEMBER 7, 2018

As much as it might seem preemptive, it’s really not too early to think about how maximizing advertising performance will look like in 2019. Augmented and Virtual Realities Lead the Way When Maximizing Advertising Performance. Voice Becomes the Most Popular Search Marketing Tool for Maximizing Advertising Performance in 2019.

Marketing AI 43

Marketing AI Advertisements Advertising Mobile Advertising 43