Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. Data from the Deloitte Digital study found that consumers who frequently watch short video clips are more receptive to advertising and more likely to purchase certain products like subscriptions.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. – Case studies (65%). eMarketer ). Just 31% of Fortune 500 enterprises now maintain an official blog, down from 34% in 2013. 22 Content Marketing Facts and Statistics. TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

SnapApp

MAY 5, 2016

See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. Over on MarketingLand , Kerry Jones shares research from 345 content marketing campaigns launched between 2013 and 2016. Facebook Video Is Exploding – Here’s How to Leverage Facebook Video Ads Today. Video on Facebook continues to explode.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Porch Group Media

MAY 14, 2019

In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. According to eMarketer, 46% of consumers said that loyalty programs would entice them to visit restaurants more often. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Internet figure seems low, but this was a very careful and sophisticated study.

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Standard

DECEMBER 9, 2014

AdAge reported that the new service would boost Amazon’s ad revenue, “which eMarketer estimates will be more than $1 billion this year, up 40 percent from 2013.” The move would add one more video viewing service to the mix, competing with both ad-free and ad-supported services.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Content Standard

MAY 21, 2016

But a study by GfK MRI suggests otherwise , with 67 percent of US Smartphone users checking text first thing in the morning, 63 percent checking email, and 48 percent checking Facebook. Might as well see what she’s missed overnight. Will messenger apps replace this marketing workhorse once and for all? ” Sound familiar?

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

MAY 21, 2016

But a study by GfK MRI suggests otherwise , with 67 percent of US Smartphone users checking text first thing in the morning, 63 percent checking email, and 48 percent checking Facebook. Might as well see what she’s missed overnight. Will messenger apps replace this marketing workhorse once and for all? ” Sound familiar?

Barriers 43

Barriers Lock-In Social Media Emarketing 43

LEADership

OCTOBER 16, 2013

Not very well, from what studies and statistics are showing. Take a look at these statistics and reasons why email should still be a priority in your overall B2B marketing strategy: A recent study by Custora shows that Email has nearly 3 times as many users as Facebook and Twitter combined. That’s nearly 3 billion users.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

QuanticMind

NOVEMBER 16, 2016

” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. In one study of UK internet users, eMarketer found that by 2017, 27% (14.7 A 2014 Google study suggests than 56% of all impressions are not “seen,” meaning they are not in view onscreen for a minimum of one second. . .

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Webbiquity

APRIL 14, 2014

As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. eMarketer ). eMarketer ). In 2013, Internet advertising expenditures surpassed newspaper ad spending for the first time. eMarketer ). eMarketer ). Google+ receives 1.2 iMedia Connection ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

DECEMBER 1, 2015

Followers value images, videos, and case studies as the most valued content from brands on social media. 90% of companies now use social media for business purposes – up from 60% in 2013. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Stats and Facts About Social Media Strategy and Tactics. Cognizant ).

Social Media 100

Social Media Stats Media Emarketing 100

Hubspot

JUNE 9, 2016

1) The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. 5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. Audience & Demographics. Brand Adoption. Instagram Post Content. Instagram Posting Strategy.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

NuSpark Consulting

MARCH 1, 2016

A few years ago, studies showed that we receive approximately 174 newspapers worth of information every day, compared to the equivalent of 40 newspapers worth in 1986. Eye tracking studies show that we pay more attention to headlines and images online, which is why infographics (like the snippet from Ethos3 pictured here) are so popular.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words. Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

AUGUST 9, 2017

In 2013, 84% of all email was spam. Studies pulled from an eMarketer report found that video is one of the top 3 most useful types of content for B2B buyers – and Unbounce has shown that an explainer video on a homepage can increase conversion rates by 20%. Tactic 2: Personalize. Tactic 7: Educate With Explainer Videos.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Webbiquity

NOVEMBER 12, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%). eMarketer ). Marketing Pilgrim ). B2B PR Sense Blog ). Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%). eMarketer ). Marketing Pilgrim ). B2B PR Sense Blog ). Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Content Standard

AUGUST 26, 2015

Sophisticated content marketers have studied media traditionalists over the past eight months, picking up tricks of the distribution trade and modernizing them for inbound marketing. JS: We focus on research data, so visualizing the results of studies or NASA missions is where our primary focus is.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

JANUARY 17, 2011

by eMarketer. The types of photos women post most frequently are described in the study as “affectionate,&# such as pictures of family gatherings or friends hanging out and having a good time. Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

AUGUST 5, 2013

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. eMarketer ). 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). eMarketer ). eMarketer ). Really?) ( eMarketer ).

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Hubspot

JUNE 17, 2015

According to a 2013 study by Bizrate Insights , more than a quarter of American women own a pair of UGG boots. The chef-driven, all-inclusive event started in 2013 and has helped build a community around the sauce by providing people from all over with an opportunity to indulge in Sriracha-inspired dishes and desserts.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Hubspot

AUGUST 7, 2013

According to The 2013 State of Inbound Marketing Report , 52% of all marketers sourced a lead from Facebook in 2013. And even if you''re not known for your number-crunching abilities, but let''s look at that stat another way: it also means that 48% of marketers have not sourced a lead from Facebook in 2013.

Facebook 28

Facebook Generation Landing Pages Leads 28

Webbiquity

MARCH 3, 2015

Suzanne Delzio passes along results from four recent research studies indicating a bright future for Twitter. of Internet users will be on the platform.” ” 15 Simple-to-Find Stats to Help You Tweet Better: How to Use Twitter Analytics by Buffer Social.

Twitter 100

Twitter Paid Content Tips Ideal Customer Profiles 100

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Paid Content 100

Paid Content Social Media Statistics Research 100