SnapApp

MAY 5, 2016

Overall, marketers reported lower effectiveness of content marketing, with only 22% of enterprise marketers saying their organization’s content marketing efforts are effective. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. Why You Should Integrate ABM and Content Marketing.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Not very well, from what studies and statistics are showing. Let’s put it this way—mature can be sexy you know!

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Webbiquity

APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

NOVEMBER 12, 2013

Another source found that almost half of B2B marketers (the same “almost half”?) eMarketer ). Just 38% of b2b marketers say they have a defined social media strategy. Marketing Pilgrim ). Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Another source found that almost half of B2B marketers (the same “almost half”?) eMarketer ). Just 38% of b2b marketers say they have a defined social media strategy. Marketing Pilgrim ). Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Paid Content 100

Paid Content Social Media Statistics Research 100