Buzz Marketing for Technology

OCTOBER 18, 2013

According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Social media has forever changed the way we use the Internet and consume information. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. People don’t judge quality content the way media experts do.

Studies 74

Studies Content Emarketing Internet Marketing 74

Contently

SEPTEMBER 15, 2016

” At the time, Snapchat repeatedly brought up this anti-targeting stance as a way to differentiate itself from competitors like Google and Facebook. facebook and @google offer similar #ad products. — eMarketer (@eMarketer) September 15, 2016. — eMarketer (@eMarketer) September 15, 2016.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Digital B2B Marketing

SEPTEMBER 24, 2013

Not even Facebook comes close. Solutions similar to AdID will be announced by Facebook, Twitter, and a handful of other major players, leveraging their access to first party cookie spaces. According to eMarketer, Google is expected to capture 33% of all global digital advertising revenue in 2013! source ).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Social Media Today ). Social Media Today ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Are you sure you are spending your marketing budget wisely if you have abandoned email for social media?

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Hubspot

JUNE 6, 2013

Retailers are ramping up their digital ad spending and remain the top buyers of digital ads, eMarketer reports. Seth will be speaking at our INBOUND 2013 conference , August 19-22. 6) The Onion Mocks Social Media Gurus. Samsung is beating Apple , says Canaccord Genuity, as reported by The New York Times. says everyone.

Bundling 28

Bundling Emarketing Conference Sample 28

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Source : eMarketer. Source : eMarketer.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Content Standard

MAY 21, 2016

But a study by GfK MRI suggests otherwise , with 67 percent of US Smartphone users checking text first thing in the morning, 63 percent checking email, and 48 percent checking Facebook. This is where it could get interesting: Could social media messaging apps fill this role? All this before their first cup of coffee.

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

MAY 21, 2016

But a study by GfK MRI suggests otherwise , with 67 percent of US Smartphone users checking text first thing in the morning, 63 percent checking email, and 48 percent checking Facebook. This is where it could get interesting: Could social media messaging apps fill this role? All this before their first cup of coffee.

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Hubspot

JUNE 7, 2013

and they have a lot of purchasing power -- but the bad news is, they’re cheap, eMarketer reports. 2) Pipe: File Transfer on Facebook. Check out a new app called Pipe that lets you transfer files over Facebook. Meanwhile, in the world of marketing. 1) Millennials Have Money, Won’t Spend It. Using a coupon. Kids these days.

Ad Exchange 28

Ad Exchange Emarketing Youtube Mobile Marketing 28

Content Standard

DECEMBER 9, 2014

Big players like Facebook , with its new autoplay addition, and Condé Nast , which recently hired YouTube stars for its own original video push, are also pulling out all the stops and taking advantage of the growth and effectiveness of video.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. Source: eMarketer ). Source: GoldSpot Media ). Source: Dedicated Media ). Source: Facebook ). Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. In addition to mobile apps, social media networks that are not strictly mobile have made video capabilities available to users and marketers alike.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

FEBRUARY 10, 2017

Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. 2013-2014: Stories and Chat.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Webbiquity

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Stats Media Emarketing 100

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts. Ber|Art ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

RebelMouse

OCTOBER 23, 2018

It seems every industry shift this year has been a result of Facebook's friends-and-family. BuzzFeed News CEO Ben Smith recently told Digiday that there is no "silver bullet" strategy for mature media companies looking for the right way to prioritize the platforms. We were very dependent on Facebook in 2013.

CMS Development 43

CMS Development Enterprise Management Emarketing Content 43

Marketing Insider Group

JANUARY 2, 2015

By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. 16% of companies employ a full-time social media specialist and 11% are paying a dedicated email marketer.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. Statistics bear this out.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Hubspot

JUNE 9, 2016

1) The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. 3) The proportion of online adults who use Instagram and Pinterest has doubled since Pew Research Center first started tracking social media platform adoption in 2012. Image Credit: eMarketer.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

SnapApp

DECEMBER 4, 2017

Those who do are 74% more likely to get strong results - Orbit Media. . . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . Paid content promotion is up 5x since 2014 - Orbit Media. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Biznology

FEBRUARY 21, 2013

Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media marketing. There’s no way to connect with your Facebook friends who might also be on Vine. Zbynek Kysela™ (@cmelakigor) February 5, 2013.

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

SnapApp

AUGUST 9, 2017

In 2013, 84% of all email was spam. Studies pulled from an eMarketer report found that video is one of the top 3 most useful types of content for B2B buyers – and Unbounce has shown that an explainer video on a homepage can increase conversion rates by 20%. Participate in our active Facebook group!” “Get Tactic 2: Personalize.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Webbiquity

AUGUST 5, 2013

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal. hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

JUNE 19, 2013

A report by eMarketer shows the ad spending growth is slowing down year over year, with only a 2.8% growth in ad spend on major media this year -- and they point to regional economic woes for the slow growth. That''s right, the trend toward less ad investment is worldwide. 3) How About a Little Headline Science With Your Coffee?

Emarketing 28

Emarketing PR Google Youtube 28

Content Standard

AUGUST 26, 2015

Sophisticated content marketers have studied media traditionalists over the past eight months, picking up tricks of the distribution trade and modernizing them for inbound marketing. Sure, brands were using social media, some content discovery tools like Outbrain, and email marketing in support of their digital publications.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Hubspot

JUNE 17, 2015

According to a 2013 study by Bizrate Insights , more than a quarter of American women own a pair of UGG boots. The chef-driven, all-inclusive event started in 2013 and has helped build a community around the sauce by providing people from all over with an opportunity to indulge in Sriracha-inspired dishes and desserts. 1) UGG Boots.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Contently

AUGUST 9, 2016

As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. Facebook saw this trend immediately, and shifted attention and resources to its mobile app. Mobile ads are driving Facebook’s rapid increase in revenue. ” —Jon Hermann.

Peer-to-peer 60

Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60

Hubspot

JULY 28, 2013

This new ad format allows Company Pages to promote their content directly in targeted user''s news stream -- similar to Facebook''s Sponsored Stories. Facebook to Let You Say Why You Hide News Feed Posts (ABC News). Right now, you can hide content on your Facebook News Feed. How Native Ad Campaigns Are Shaping Up (eMarketer).

Emarketing 28

Emarketing Paid Search Agency Inbound Marketing Work Management 28