Delivra

FEBRUARY 26, 2021

It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. Will our usage of this viral content come from left field? Can we reach out to the creator of the viral content directly and establish a relationship with that person? What brands should know.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The beloved worldwide brand of Coke released their #ShareACoke Campaign in 2013, encouraging fans to participate in the act of giving through sharing a Coke drink to bring a smile.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Content Standard

SEPTEMBER 10, 2021

Managed effectively, it builds a foundation to boost your search engine optimization (SEO) performance for the long run, giving your brand a lasting impact. One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Hubspot

JUNE 30, 2014

Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout. The Most Viral Emotions.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Integrated B2B

MARCH 13, 2020

And in Denmark, which is now my home, things are particularly tense as the country will be virtually shut down for at least the next 14 days to reduce the risk of viral spreading. To tell you the truth, I need a break already from all the bad news.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Integrated B2B

MARCH 13, 2020

And in Denmark, which is now my home, things are particularly tense as the country will be virtually shut down for at least the next 14 days to reduce the risk of viral spreading. To tell you the truth, I need a break already from all the bad news.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. https://www.crunchbase.com/organization/virally. CrunchBase. 11,000,000. 24,246,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Biznology

JANUARY 26, 2015

Be Wary of the Streisand Effect. This is a well-observed social phenomenon known as the Streisand effect. Mashable reports that in 2013, brand ambassador Alicia Keys also sent a Tweet on behalf of BlackBerry from an iPhone. You’ve got a lot better chance of winning hearts, minds, and customers via viral content marketing.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

KoMarketing Associates

JUNE 12, 2018

We’ve witnessed some brands do this really well over the past few years – think Oreo’s “You Can Still Dunk in the Dark” tweet during the 2013 Super Bowl or Hostess’ and MoonPie’s Twitter feud during the solar eclipse. Brands, too, are creating videos differently. jes_scholz #searchlove.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Brightedge

MAY 16, 2021

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. So all the great marketing campaigns in the world won't work well unless the site is effective at handling the customers marketing brings to it. The rules of digital marketing are constantly changing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SnapApp

MAY 5, 2016

With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Over on MarketingLand , Kerry Jones shares research from 345 content marketing campaigns launched between 2013 and 2016. In this post: Facebook Video Ads.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

The Point

OCTOBER 7, 2014

Billion with Google in 2013. While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing. Its top 25 US-based search advertisers alone spent more than $1.3 Ad copy should always reference a specific offer (e.g.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Content Standard

DECEMBER 8, 2014

With so many distribution channels and Internet users to reach, sharing content and amplifying it effectively can be a trial-and-error experience. percent of shares occurred in the first three days in 2013, just over 42 percent of shares occurred in the first three days this year. YouTube Isn’t the Only Effective Channel.

Video Marketing 40

Video Marketing Ads Tips Viral Marketing 40

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Of the 10 most popular goals social media addressed, eight were deemed effective by 40 percent or more of respondents polled. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Content Standard

OCTOBER 8, 2016

Individual Tweets tend to fare better because they are more effective on the platform. A well-crafted Tweet can do that, although it takes skill, smart planning, and a little luck to make it go viral. For effective promotion, Tweets need to be engaging in their own rights. There are exceptions, though.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Hubspot

APRIL 12, 2018

No one can guarantee that a video will go viral. Maybe it’s not feasible to aim for a viral video, but it is possible to create great content and use your money and efforts to market it to the right demographic. For instance, in 2013, Cards Against Humanity sold their product for $5 more on Black Friday, and sales went up.

eCommerce 75

eCommerce Brand Identity Branding Advertising Agencies 75

Hubspot

JUNE 18, 2013

How to Make Effective Mobile Search Ads. This video about gay marriage in France is going viral and I’m warning you, it could make you cry. This most awful generation of all time represents 86 million people. In theory, that’s a lot of buying power. But for now, alas, it remains mostly theoretical. Marketing Win of the Day.

Emarketing 28

Emarketing Mobile Marketing Broadcasting Viral Marketing 28

Vidyard

OCTOBER 19, 2016

Video continues to be one of the fastest growing and most effective areas of modern digital marketing. As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Video continues to be one of the fastest growing and most effective areas of modern digital marketing. As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

There may not be a CMO at your NGO, but people who work in development, donor relations, and communications are looking for better, more cost-effective ways to fund their good work – whether your goal is running after-school programs, supporting innovative research, or providing humanitarian relief.

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

Content Standard

APRIL 8, 2015

Denny’s viral tweet racked up twice as many retweets and favorites as Apple’s, and media outlets like NPR hailed the stunt as a marketing win. It takes planning and savvy to make hijack marketing effective. Oreo Cookie (@Oreo) February 3, 2013. . — Denny’s (@DennysDiner) March 9, 2015. No problem.

Tactics 40

Tactics Planning Paid Search Agency Viral Marketing 40

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. How effective is your social media marketing? And we’ve all taken a Buzzfeed quiz (or fifty), right?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Biznology

JANUARY 29, 2013

Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” 5 Social Media Predictions for 2013 (blogs.constantcontact.com). And when that does happen, don’t you blame the people, blame yourself.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Adobe Experience Cloud Blog

JANUARY 8, 2015

Quizzes are an effective way to play on people’s inherent self-interest and desire to define themselves. It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. Quizzes Are Constantly Going Viral. And the quiz trend doesn’t appear to be going anywhere.

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

Content Standard

MAY 12, 2015

Even tech gurus don’t have a full grasp on how quickly one tweet or one picture can spiral out of control: In 2013, Adria Richards, a self-proclaimed tech geek, tweeted a picture of two males who were making offensive jokes behind her during the PyCon tech conference. Look no further than student loan service, Sallie Mae.

Social Media 40

Social Media Media Opinions Twitter 40

Hubspot

NOVEMBER 17, 2016

Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. Consider UN Women’s “ Auto-Complete Truth ” campaign from 2013. 3) Offer a unique perspective.

Viral Marketing 28

Viral Marketing Content Paid Search Agency Ideal Customer Profiles 28

Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report , 92% of marketers acknowledge its value (up from 86% in 2013). Your technology firm needs to be in the social media race for the long run.

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

Hubspot

JULY 17, 2014

According to the site, “The rankings are compiled based on the winners of 75 effectiveness and strategy awards from around the world.” ” The ads were submitted to the awards circuit during 2013 and 2014. ” The project went viral, becoming the top trending topic on Twitter two days after it was launched.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Planning 28

LeadSquared

OCTOBER 23, 2016

For more insights on viral video marketing, watch this webinar.). Our designer, Rajat, talks about what worked best for him and how he made his content viral, in this post.). Launched in 2013, the popular cola brand aimed at getting people to buy their new bottles which came with a name. Facebook: 5.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

LEADership

SEPTEMBER 5, 2013

– Hubspot’s 2013 Inbound Marketing Report. When B2B organizations talk about measuring and monitoring social media effectiveness, it is frequently limited to counting likes, fans, views, pins, tweets, etc. Social media is one of the critical “spokes” in this hub-and-spoke architecture. ENSURE CONVERSION OPPORTUNITIES.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Hubspot

AUGUST 21, 2013

In case anyone isn''t familiar with them, Upworthy is a BuzzFeed-esque website that revolves around circulating viral videos. so it''s kind of perfect that it has a SlideShare about how to go viral. Besides having great advice about going viral, Upworthy does a great job of making its presentation interactive using clickable links.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

FEBRUARY 19, 2018

The Seven Habits of Highly Effective People: Powerful Lessons in Personal Change. The video of his speech went viral, encouraging McRaven to write a book based on those same principles, as well as additional stories from his naval career. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R.

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. Between 2012-2013, 608 baby Kales were born. The Kale Campaign. No, not the vegetable.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

NOVEMBER 11, 2015

has been named as the number one viral marketing campaign of all time [by Ad Age].". A lot of our work is based on doing things that'll create a positive effect on the design community and that will elevate the role of the designer within their organization.". Six days later, we had six million views on YouTube. The video earned 2.8

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. For that reason, changes went into effect this summer that will start to prioritize mobile-optimized sites on search results for users on such devices. All of this will increasingly become key to marketing effectively.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28