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5 Creative Advertising Trends Seen in 2021 (So Far)

Outbrain

Experts are predicting that 88% of all display advertising will be done via programmatic by the end of 2021. Vertical Mobile Advertising. The world has gone vertical, and it’s more important than ever for advertising to adapt to this trend. Facebook and YouTube have adopted the ratio for mobile viewers too.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. The technology uses various loading and caching techniques to speed up load times for third-party programmatic display ads, which has allegedly produced a “seventy-five percent decrease in latency.” Towards a SaaS model.

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How to Win Business When You’re Not the Lowest Cost Provider

Hinge Marketing

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. The key is understanding what buyers think today, and what trends will impact how they learn and make decisions in the future. About the Study.

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7 Marketing Trends Not to Miss in 2020

Magisto

The story format emerged on Snapchat in 2013. If you want to go further in the optimization, you can even start prioritizing vertical videos as a growing part of the users consume on smartphones. Instagram Stories. From there, lots of apps and sites started to release their own story features. SERP Position 0 ranking.

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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script | B2B

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. The next time a career or salary survey comes out in your vertical, take a look and you’ll see that salary is important to retention, but so too is growth and development. and lower for B2B services at 9%.

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How Does Facebook Stories Stack Up to Snapchat?

Hubspot

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The distinguishing factor is that unread stories display horizontally along the top, rather than vertically down the left side like in Snapchat.

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Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

In October 2013, S.E.C. In that regard, other vertical industries may eventually point to hedge funds as examples of best practices in branding and marketing. Although their trepidation regarding visibility may be well-founded, funds can gain some level of comfort knowing that regulators now publicly encourage market transparency.

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