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Time to Surf the Wave of the Personal Brand

B2B Memes

Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril. For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media.

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. When wine blogger Debbie saw a tweet from Keryl asking her followers about the idea of creating a Happy B h Wine , she knew right away they had to meet. If you could do a Skype call with any living person, who would it be? Listen Now .

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How to Create Email Campaigns That Generate Word of Mouth

SendX

Before their pre-launch week, founders of Harry’s talked to more than 100 people, in person. The shaving startup’s employees sent out personalized email messages to everyone on their contacts list. Employees were to personalize that email message, but they followed that template to make things easy for everyone.

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How Public Relations Can Help With Blog Content Creation

SmartBug Media

Be sure to ask the person handling your PR to share whatever materials or assets they have to spruce up your content. A strong PR professional or team will have established valuable relationships with reporters and bloggers. This post was originally published on February 1, 2013, and was updated in February 2020.

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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. They aren’t loyal to brands.

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How to Use LinkedIn for Lead Generation

Webbiquity

These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. Once you’ve made the list, go ahead and send a connection request to each person. When a lead comes in, immediately send a note thanking the person for connecting with you.

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120 Top People in Minnesota Tech on Twitter

Webbiquity

Personal views only. 2013 Jake Wade Award. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Principal-ACH Communications, Minnesota social media marketer & PR, adjunct professor, blogger, podcaster, husband, father, beer snob.

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