Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Marketing Charts ). Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. B2B content generation can sometimes feel like a test of endurance as well.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. In your inbox.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. View the full report. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JULY 1, 2014

Common B2B Link Building Questions. Common B2B Link Building Questions. Created: May 29, 2013. Created: November 25, 2013. Prior to asking the question on 100 links per web page (above), Cutts addressed this question in late 2013, offering similar background, reasons for original limitations, and changes to guidelines.

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. The B2B Buyer is in Control. B2B Buyer Behavior: Timing is Everything. The Science of B2B Online Marketing.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 1: Content Marketing Week Starts Tomorrow! #2:

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

KoMarketing Associates

JULY 27, 2016

Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. In fact, most marketers have no idea where to start. B2B Marketing Takeaway. B2B Marketing Takeaway. B2B Marketing Takeaway.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow. Provides Expertise.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. Say one of your top posts, which covers LinkedIn advertising, is from 2013. Final Thoughts.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

MAY 21, 2013

TMCNet, a pretty highly regarded site in the B2B space, has buyer guides and company listings available on the site, and they allow you to submit your company information. As the online marketing world evolves and the term “search” evolves, marketers need to think beyond just their website and focus on the bigger picture.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. From a marketing perspective, Zhihu can be a valuable place for B2B professionals and companies to invest time and resources. Large User Base.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. August 27, 2013. January 2, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Google announced Shopping Campaigns in October 2013 as a new campaign type of PLAs. Google Shopping Challenges for B2B E-Commerce Vendors.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

The ROI Guy

JUNE 16, 2010

Rapid 12% annual growth led by Social Media, Lead-Gen Micro-Sites and Online Marketing Services B2B online marketing continues to grow, with research firm AMR predicting an annual compound growth rate of 12% into 2013. A summary of the report can be viewed at: [link].

Online Marketing 40

Online Marketing B2B Marketing B2B Lead Gen 40

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It diversifies the content marketing mix. Categories of B2B video, with examples: Branding and Corporate Awareness. FreshBooks CEO Mike McDerment at SociaLite 2013. We’ll help you get started.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. B2B marketers should always be looking for new ways to add fresh and engaging content to their site, and one of the easiest and most effective ways to do so is by taking a look at what’s already there.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

FEBRUARY 1, 2018

Successful ABM marketers are taking advantage of all the new and easy-to-use technologies that are out there to grow their efforts, including making use of AI-enabled platforms that can ingest huge amounts of data and provide deep insights and recommendations for targeting, engaging, and converting prospects.”. What are the benefits? “In

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Online) Marketing Spending on the Rise. Social Media Has Emerged in a Big Way; Results Are Mixed.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

B2B Marketing Traction

JANUARY 15, 2013

It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

KoMarketing Associates

MAY 31, 2016

When Google originally announced separate mobile bidding in 2013 with the “enhanced campaign” launch , they decided to keep the desktop and tablet bidding together. Once new websites are introduced, advertisers will need to keep an eye on any changes to their placements in order to ensure that a new website doesn’t negatively impact results.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KEO Marketing

JUNE 19, 2017

June 20, 2017 — KEO Marketing Inc, a full-service business-to-business (B2B) marketing agency , shared today that Forbes profiled, CEO, Sheila Kloefkorn, as a Forbes’ Top Western U.S. Phoenix Business Journal’s Top 25 Interactive Marketing Firms, 2013-2017 Award. About KEO Marketing Inc. PHOENIX, Ariz.,

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

Biznology

JANUARY 13, 2016

Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. How to find offbeat angles that catch readers’ eyes and entice them to learn more. 20 unique approaches to the same topic and why you should never run out of ideas.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

KEO Marketing

JUNE 22, 2016

June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

Hinge Marketing

JANUARY 14, 2015

We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. According to a study by Litmus in December 2013, 51% of email opens take place on mobile devices. Online Marketing'

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

KoMarketing Associates

MAY 27, 2014

Hummingbird was launched in September 2013 and while it was an update, it was actually a rewrite of the existing algorithm (see here for more ). B2B Online Marketing Blog Search Engine Optimization' Hummingbird – I know…you’re getting tired of these animals.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Online advertising companies that use big data in advertising are today’s market darlings. Google just made two major announcements.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

KoMarketing Associates

DECEMBER 27, 2016

What I liked the most about these post was not related to the most expensive keywords in AdWords, but instead the tips for bidding in competitive niches, which are important to always keep them in mind, especially if you are in the B2B space. Our Favorite Posts & Articles from 2013. From Darren Huang. High ROI is Costing You Money.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152