B2B Marketing Directions

MARCH 15, 2015

TrackMaven is a provider of content analytics software. Throughout 2013 and 2014, TrackMaven used its software to analyze the content published by 8,800 brands. More specifically, the research focused on blog content and on content published on six social media networks - Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn.

Effectiveness 45

Effectiveness Content Marketing Work Management Marketing Management 45

SocialPilot

MARCH 12, 2024

You must integrate your message and drive it home across several platforms if you want to create a longer-lasting effect. After proving so effective in print, the concept was successfully adapted into TV advertisements, billboard campaigns, and even radio promotions.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Q: Can you tell us more about the effects of consolidation in the B2B publishing industry and how it impacts contributors, brands, and publishers? It’s gotten more polarizing on those platforms.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Five Reports For Measuring B2B Marketing Effectiveness. Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Casie Gillette. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Convince & Convert

AUGUST 24, 2015

Editor’s Note: We are thrilled to announce our new partnership with Zignal Labs , a leader in realtime media insights and analytics. As is the case in the new world we live in, Subway’s “official” announcement came via Twitter: We no longer have a relationship with Jared and have no further comment.

Television marketing 150

Television marketing Curation Press Act-On 150

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. The network was bought by Facebook on 9 April 2012, for $1 billion.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. One of the key metrics for marketers to determine the effectiveness of marketing activities, especially content marketing is what I call “share of conversations.”. What Is Big Data For Marketing?

Keywords 100

Keywords Mobile Marketing Analytics Search Marketing 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. 1 in providing the greatest business value to companies.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Setting your goals and identifying the funnel stage will help you create highly effective calls to action in your video content. On Twitter, you could promote it many times. Decide on your platforms.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. I may be going if I’m lucky.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Digital B2B Marketing

DECEMBER 22, 2011

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. In September, pundits will point to 2013 as the year of mobile in B2B. Marketing Analytics 12. Demand generation 9.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. In September, pundits will point to 2013 as the year of mobile in B2B. Marketing Analytics 12. Demand generation 9.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me, @chrisabraham. Does the new structure make sense? Should other agencies follow suit?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

SugarCRM

DECEMBER 11, 2013

Web Analytics. Social Analytics. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. December 10, 2013 by Christian Nahas. December 5, 2013 by Samantha Stallard. Lead Routing. Video Hosting. Website Tracking. Web Visitor Alerts.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Parse.ly

OCTOBER 22, 2018

Ignited in 2013 by then-president Drew Faust, One Harvard centered around the mission of fostering a culture of cooperative innovation, inspired by the notion that the university as a whole is greater than the sum of its thriving parts. What are some examples of the most effective ways that you’ve brought Harvard content to the world?

Content 67

Content Newsletter Bandwidth Analytics 67

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Wistia is a professional video hosting platform with analytics and video marketing tools (it also has HubSpot integration). Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Optinmonster

MAY 25, 2020

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. Our detailed analytics allow users to monitor their campaigns’ success and make adjustments as needed. Detailed analytic reports. Proven results.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

Content Standard

NOVEMBER 22, 2014

However, the effectiveness of, and data analysis for, real-time marketing has traditionally been hit or miss. According to recent research by Chris Kerns, director of analytics and research for Spredfast , RTM via social media presents an effective and creative way to create and distribute relevant, timely content to consumers.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Vidyard

OCTOBER 19, 2016

Video continues to be one of the fastest growing and most effective areas of modern digital marketing. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. To see the full list of categories, visit [link].

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Video continues to be one of the fastest growing and most effective areas of modern digital marketing. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Registration is $499 for the full 2-day event. About Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. The more specific you are, the more effective you’ll be at implementing them. In fact, social media’s influence runs deeper than customer engagement.

Social Media 95

Social Media Media Business Social Networks 95

Content Standard

OCTOBER 31, 2014

. “Clearly Google has been effective in using its market leadership to drive retargeting adoption across its display and search properties,” the report states. This trend persists despite a 76-percent increase in content production since 2013. ” Overcoming the Challenges of Retargeting.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

Content Marketing Institute

NOVEMBER 12, 2017

In 2013, it raised another $11.5 Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. The writing skills are basic, thus an experienced journalist could put it into better context – to tell a more effective story.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Hinge Marketing

JANUARY 14, 2015

Litmus Email Analytics reports worldwide data on email client popularity. Sounds simple — but in reality, this can be difficult to execute effectively. According to a study by Litmus in December 2013, 51% of email opens take place on mobile devices. On Twitter or LinkedIn?

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Sprout Social

SEPTEMBER 22, 2016

With a 140-character limit, it’s easy to think of Twitter as a basic platform. But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. A common problem for companies is they don’t know the best route to take when analyzing Twitter data.

Twitter 92

Twitter Ideal Customer Profiles Impressions Analytics 92

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Founded in 2013, the company has 90 employees. Click here to download!

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

Onalytica B2B

SEPTEMBER 16, 2015

Twitter was launched in 2006; it rapidly gained popularity amongst organisations and celebrities and, by 2013, was one of the ten most-visited websites in the world. Companies can search, via Twitter or with the help of many outside tools, for specific demographics or potential customers and directly engage with them.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

JANUARY 1, 2014

So take the time to crunch the numbers, discover what is and isn''t already working for you, modify your campaigns accordingly, and your 2014 is bound to be just as -- if not more -- successful than 2013. Well, believe this: As of February 2013, there were 6.8 1) Focus on mobile. Don''t believe him? 4) Revitalize your content strategy.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Hubspot

APRIL 6, 2015

Remarketing is one very effective, data-backed CRO hack. The percentage of marketers investing more than 50% of their digital ad budget in remarketing doubled from 2013 to 2014, but that only brought it up to 14%. But other remarketing networks like Facebook and Twitter give you crazy precise targeting, as well. See you there!

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28