Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. That’s rare.” Read more: Which Football Sponsors are Getting the Best ROI?

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

KoMarketing Associates

OCTOBER 10, 2013

Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. On top of that, analytics can still provide internal search data and of course, Bing and Yahoo keyword data. Interested in understanding how “not provided” effects B2B marketers? Social Data.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Chart courtesy of Optify’s 2013 B2B Lead Generation Trends Report.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. Let’s say that during your audit, you discover a post you wrote back in 2013. Reach everyone more effectively with content tailored to their preferences.

Marketing Budget Creation 271

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 271

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Learn how we’re bringing B2B data into the age of intelligence with Customer Network Effects. This was originally published on Medium.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. It’s not about “just throw in a boatload of cash and get those leads,” because that’s only going to be a sporadic effect. Read next: Converseon applies predictive analytics to conversation data.

SEO 109

SEO Cross-Selling Marketing & Strategy Storytelling 109

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

JUNE 19, 2023

Combining AI and other advanced analytics techniques to improve decision-making. Deloitte ) Companies that use persona marketing have made websites 2-5 times more effective and easier to use by targeted users. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

B2B Marketing Directions

MARCH 15, 2015

TrackMaven is a provider of content analytics software. Throughout 2013 and 2014, TrackMaven used its software to analyze the content published by 8,800 brands. The core findings of the TrackMaven research paint a sobering picture of the effectiveness of content marketing. The analysis encompassed 13.8 billion interactions.

Effectiveness 45

Effectiveness Content Marketing Work Management Marketing Management 45

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Google Analytics is a good tool to help with this exercise. Are you monitoring and acting on metric reports from tools like Google Analytics? So, they were a main driver in pushing us towards a mobile-first society.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Know the keyword and SEO tactics that help improve your audience effectiveness in social channels. A commercial data analytics company on Snapchat? That’s right.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SocialPilot

MARCH 12, 2024

You must integrate your message and drive it home across several platforms if you want to create a longer-lasting effect. After proving so effective in print, the concept was successfully adapted into TV advertisements, billboard campaigns, and even radio promotions.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Learn how we’re bringing B2B data into the age of intelligence with Customer Network Effects. This was originally published on Medium.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Q: Can you tell us more about the effects of consolidation in the B2B publishing industry and how it impacts contributors, brands, and publishers? In general, we have more data than ever on our audiences.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Brandpoint

JANUARY 21, 2021

From there I would stress that video and social are the most effective means of communication in our world currently and the best way to get your point across. First things first, you must establish yourself as an expert and build a strong rapport with your leader and potentially your leader’s leader. What I didn’t know about was recruiting.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

SpotMe Blog

MAY 11, 2023

Here are just some of the benefits of working with top medical communications companies when organizing an event: Access to expertise – MedComms agencies have extensive expert knowledge in the healthcare field, helping you to organize and execute an effective event.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Envy

NOVEMBER 29, 2017

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. Ultrahaptics Twitter: @ultrahaptics Founded: 2013 Based : Bristol, UK Funding : Series B, $28,6 million. Field and innovation : Ravelin are hitting the sweet spot in fraud analytics by utilizing machine learning.

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. One of the key metrics for marketers to determine the effectiveness of marketing activities, especially content marketing is what I call “share of conversations.”. What Is Big Data For Marketing?

Keywords 100

Keywords Mobile Marketing Analytics Search Marketing 100

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Convince & Convert

AUGUST 24, 2015

Editor’s Note: We are thrilled to announce our new partnership with Zignal Labs , a leader in realtime media insights and analytics. He hasn’t been in a television ad for the chain since 2013 as the chain has shifted to using athletes, such as baseball star Mike Trout, or actors in its ads.” highlight to tweet).

Television marketing 148

Television marketing Curation Press Act-On 148

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Five Reports For Measuring B2B Marketing Effectiveness. Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. This was one of my favorite blog posts from Google’s own blog which introduced the ability to receive select Analytics data in the AdWords interface. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo and see how Brandwatch Analytics can boost your social media strategy.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Tomorrow People

AUGUST 2, 2012

There's a lot of hard graft involved, along with the occasional, well aimed kick to the Google analytics. With inbound marketing , a clear vision is established from the start and applied to a content strategy, ensuring all relevant parties are tuned to the business' message , allowing it to be communicated to maximum effect.

Inbound Marketing 120

Inbound Marketing Work Management Marketing Management Marketing Budget 120

markempa

FEBRUARY 25, 2013

This is probably why doing a better job of acting on data to improve marketing performance is the goal of 66% of the 1,260 marketers surveyed as part of MarketingSherpa’s 2013 Marketing Analytics Benchmark Report. When this happens, so does effective marketing. Check out the report’s free excerpt.).

Planning 120

Planning Work Management Clickthrough Internet Marketing 120

Customer Experience Matrix

APRIL 9, 2014

But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. Beyond all that, my February notes include some vague but intriguing mention of automated analytics to help marketers do more effective lead scoring, segmentation, and workflow design.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. But things can get murky when marketers are asked to rate social media in terms of contributing to business goals.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

B2B Marketing Traction

JANUARY 15, 2013

I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan. Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live).

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. I may be going if I’m lucky.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Vision Edge Marketing

NOVEMBER 19, 2013

As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. They also tend think more like business-people who are able to provide strategic direction and use data and analytics to make fact-based decisions. . You say, that’s not news, CMO tenure is always a bit tenuous. Alliance-savvy.

CMO 100

CMO Work Management Marketing Management Acquisitions 100

Customer Experience Matrix

NOVEMBER 6, 2017

The system uses the score to identify the most effective items for each journey stage and to recommend which items should be presented in the future. Adinton was founded in 2013. These and other inputs are combined to generate an attribution score for each item. Pricing for TrenDemon starts at $800 per month.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Digital B2B Marketing

DECEMBER 22, 2011

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. In September, pundits will point to 2013 as the year of mobile in B2B. Marketing Analytics 12. Demand generation 9.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. In September, pundits will point to 2013 as the year of mobile in B2B. Marketing Analytics 12. Demand generation 9.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100