KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

JANUARY 23, 2014

Here is a look at 10 B2B marketing infographics , detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year. Marketers’ New Priorities for 2014. Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Five Reports For Measuring B2B Marketing Effectiveness.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Chart courtesy of Optify’s 2013 B2B Lead Generation Trends Report.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Wishing you and your teams the best in 2013! 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. Jordan Kasteler , Search Engine Land.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

JANUARY 6, 2014

Indeed, mobile usage is moving fast in today’s digital landscape As 2013 draws to a close, we’re seeing tremendous explosion in not just smartphone and tablet usage, but also in wearables like Google Glass, Sony SmartWatch, and more. What resources do marketers need to have ready to develop a mobile app? Related Posts.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

KoMarketing Associates

MARCH 21, 2013

Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. Here are some of the biggest ones I realized, organized by new marketing fundamental. Design is the New Marketing. Executing the B2B marketing message is more complex than ever before.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KEO Marketing

JUNE 22, 2016

Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. We are happy to be able to tell our story in the Forbes interview.”.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Mobile Advertising Features 48

Hinge Marketing

DECEMBER 3, 2014

The good news is that search engines are much smarter than they used to be and are able to understand the intent of what a user is searching for, without having to use “exact-match” search results. You can also see the content that has driven the most traffic to your site over the same amount of time.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. However, only 17 percent of companies are satisfied or very satisfied with social media marketing efforts; just 7 percent have a full-time employee dedicated to social media.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. The result was (not provided) being displayed in the place of actual keywords in organic search traffic reports.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

KoMarketing Associates

OCTOBER 28, 2013

Two weeks ago I headed to Chicago for DMA 2013. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased. We can’t continue creating websites for the desktop and then trying to force that content onto smaller mobile screens.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

KoMarketing Associates

MARCH 15, 2013

WMT will give you search queries, impressions, clicks, and average ranking position. Take a top page from your analytics and export it into excel. It allows you to easily create the correct Google analytics code to track goals and events. It’ll also show you which pages are getting traffic from which keywords. ** Tip Alert **.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Marketing Insider Group

APRIL 24, 2023

In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative. Today, DuckDuckGo is the second most popular search engine in the US, and holds 0.68% of the search engine market share worldwide.

Paid Search Agency 229

Paid Search Agency Privacy Advertising Agencies Transparency 229

Biznology

JANUARY 13, 2015

Before you start going through the five stages of grief (denial, anger, bargaining, depression, acceptance), please learn a little bit more about what you’re doing wrong with your search engine marketing strategy before Google thwacks you on the nose. He has been building is content empire for maybe over a decade.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Valasys

AUGUST 9, 2019

With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary. While specifically designed niche pages have lost their caliber to an extent, the Key Performance Metrics (KPIs) from web analytics such as: 1.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

KoMarketing Associates

MAY 19, 2014

Prepare your first piece of content like you’d prepare for an interview at your dream job. If resources are available, take “content” development to a next level with more comprehensive actions. Examples include embed code for infographics, customized social sharing buttons, and help with Google Analytics tracking code.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

EMagine B2B Blog

JANUARY 29, 2013

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. You say you did that in 2012?

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

KoMarketing Associates

JANUARY 24, 2017

Buyers Want Personalized Content. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JANUARY 13, 2015

These three words are critical to the content marketing process from start to finish. Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. The True Detective Approach to Content Marketing.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

seo.co

FEBRUARY 8, 2023

While the data DOES show that backlinks are a critical factor website rankings, the truth is, there’s no instruction manual on how exactly to outrank your competition that has more content, more brand recognition, more backlinks, and more experience on the web. It’s possible, but not likely.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Content Marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Webbiquity

FEBRUARY 11, 2014

” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. In Search of SEO? Have Content, Be Social by BroadSuite. SEO Makeover for 2014: A Practical Guide for Businesses by Portent. ** 5 STARS. A page-relevant unique meta description?

Tactics 100

Tactics SEO Tips Keywords 100

Single Grain

FEBRUARY 17, 2022

In this guide, I will share the best B2C and B2B SaaS marketing agencies that will help you to improve your MRR (Monthly Recurring Revenue) and minimize SaaS customer churn. TABLE OF CONTENTS: ↓ What Is a SaaS Marketing Agency? . Top 5 SaaS Marketing Companies . Benefits of Hiring a SaaS Marketing Company .

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? Top 10 Paid Search Marketing Agencies. What Is Paid Search Marketing?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Biznology

OCTOBER 15, 2013

In order to foil misbehavior and to tamp down as much of the wonton manipulation of search, Google has implemented authorship associated with real names, real identities, reputation, track record, share-worthiness, popularity, true organic behavior patters, and patterns of impact and penetration. Real Science circa 2013.

Paper 80

Paper Google Adsense Demand 80

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Single Grain

AUGUST 24, 2022

TABLE OF CONTENTS: ↓ What Is an Advertising Agency? Google holds 83% of the search engine market share worldwide: On average, businesses make $2 in revenue for every $1 spent on Google Ads. An in-house marketing specialist might not have all the skills required to run all aspects of an ad campaign successfully.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Paid Content 100

Paid Content Social Media Statistics Research 100

KoMarketing Associates

JULY 5, 2013

Google Analytics. Why It’s Good: Google Analytics does a great job in using their page for showcasing tutorials, case studies, and platform resources through traditional links, graphics, video presentations, and most importantly: Google Hangouts. B2B Google+ Search Engine Marketing Blog Social Media Strategies'

Google 120

Google Examples B2B Marketing Analytics Tools 120

Webbiquity

FEBRUARY 24, 2015

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100