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The Myth of ‘Going Viral’

The Lead Agency

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

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3 Viral Marketing Lessons from the Rise and Fall of the Fidget Spinner

Content Standard

So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative. Lesson 1: Viral Trends Are Hard to Predict.

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How to improve your Facebook reach in 2020

Sprout Social

Organic, paid and viral reach. Viral reach is the number of unique users who saw your Facebook content because one of their friends engaged with it by liking, commenting, or sharing it. Although these measures of reach are less common than organic, paid and viral reach, they can still be incredibly useful.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. He has worked with major brands like BBC, London 2012, British Airways, IKEA, and Sky. Are you ready?

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How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

2012 to 2014 really built industry momentum. https://www.crunchbase.com/organization/virally. I legitimately went blind after looking at this for an hour. This now-blanket term includes visual marketing platforms, content creation agencies, video content platforms, and UGC software. The Content Marketing Investment Build Up.

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The 15 Best LinkedIn Pulse Articles On Marketing

Marketing Insider Group

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.”

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5 Lessons from 1 Million Views on SlideShare

Convince & Convert

I started out with very little knowledge of what worked well, and my only presentation was one created back in 2012. Don’t get me wrong—I know it’s not possible to predict virality, but we can most certainly gather the information required to know what’s more likely to be shared. I built it from scratch.