KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Webbiquity

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Social Listening. Currently, social media is primarily used for customer service (i.e.,

Trends 226

Trends Paid Search Agency Advertising Agencies Social Media 226

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. As it turns out -- no. 1) Facebook.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Hubspot

MARCH 31, 2020

Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. You need to “include a complete release of Facebook by each entrant or participant and include acknowledgement that the promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook.”

Social Media 101

Social Media Media Rules Guidelines 101

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 93

Social Media Media Business Social Networks 93

Biznology

APRIL 15, 2013

After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure.

Social Media 127

Social Media Media Paid Search Agency Ethics 127

Parse.ly

AUGUST 22, 2019

The strategist in me wants to understand how trends in social media influence a business’s potential to grow. My primary concern for other strategists out there—business analysts, social media gurus, audience development professionals, marketers—is whether the audience on a platform is even worth pursuing.

Social Media 81

Social Media Traffic Media Privacy 81

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2012: Watch time. The post How the YouTube algorithm works in 2022 appeared first on Sprout Social.

Youtube 114

Youtube Lead Scoring Lead Ranking Ad Frequency 114

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? ” 6 Steps to Getting Started With Google+ by Social Media Examiner.

Google 100

Google Tips Digital Asset Management Best Practices 100

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

MARCH 24, 2021

So if you're trying to build a remarkable social media presence , you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. Although none of us really like to admit it, let's be honest: first impressions matter. 7) Snapple.

Twitter 82

Twitter Examples Brand Identity Branding 82

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 16, 2015

Just take the marriage equality Facebook photo or the KONY 2012 video, for example. billion users log onto the social network exclusively on their smartphones. The company shows how their coffee is made and uploads fun, promotional videos. Look at what trends your demographic is currently into.

Facebook 167

Facebook Video Marketing Tips Youtube 167

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. . --> Events Industry Events.

B to B 40

B to B Paid Content Social Media CMS Development 40

Buzz Marketing for Technology

OCTOBER 18, 2013

The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the right audience at the right time with the right content – whether it’s in the form of emails, product recommendations or social promotions.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Partnering with like-minded brands in promotion can be invaluable for both brands to expand awareness and their consumer base. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value.

Personalization 137

Personalization Social Media Skype Blogger 137

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” He has been running their social media scene for a few years but has always done so as a contractor from social media agency M80. Holy Social! . Andy White, Audi @white. ” -@white ( tweet this ).

Brand Identity 136

Brand Identity Branding Paid Search Agency Social Media 136

Biznology

JULY 28, 2014

billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. B2B Marketing Social Business Social Media Marketing'

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Adobe Experience Cloud Blog

MAY 23, 2012

Social media has created a revolution and marketing needs to get on board! The social enterprise changes the way we work and changes how we listen to our brands. Our new social suite will include a whole new power of tools to help with your social lift: Marketo social boost –making every campaign social.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

Contently

NOVEMBER 10, 2016

A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. Batali is all over social media. ” Social media is the marketing channel of choice for showcasing Peloton instructors. .”

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Once you get a few hundred contacts, your typical network usually reaches in the millions.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Hubspot

MARCH 26, 2015

The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. Don't just promote your conference; promote the location! Promote other attractions near your conference that may interest attendees.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 15 Ways to Step Up Your Business' Social Media Game.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Exo B2B

JULY 12, 2017

We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Instagram was bought out by Facebook in 2012 and now has around 700 million users worldwide (B2B & B2C). This social network, widely used in B2C, is now growing quickly in B2B as well.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy B2B 40

Convince & Convert

JUNE 19, 2012

A larger study conducted by social media agency SocialCode in the fall of 2011 suggests that Facebook fans are approximately 291% more likely to convert on any of the 7 engagement actions on a Facebook fan page than non-fans, which includes the ability to purchase products and services. Converting Delivery to Dollars.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Hubspot

JANUARY 5, 2012

” But, in 2012, people don’t mind it as Orwell postulated they would— in fact, they welcome it ! It’s early in the LBS game, but here is what some of the experts suggest you keep in mind when launching location-based promotions: 7 Expert Tips for Launching Location-Based Promotions.

Promotion 28

Promotion Tips Social Networks Loyalty 28

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. They launched a 30-day promotion, creating an exclusive Mobile VIP club. Still not convinced?

Positioning 100

Positioning Business Mobile Marketing Stats 100

Hubspot

AUGUST 16, 2012

There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? Charmin(@Charmin) August 8, 2012. Charmin(@Charmin) August 7, 2012.

Social Media 28

Social Media Brand Identity Branding Media 28

Hubspot

DECEMBER 11, 2013

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere. billion active monthly users. .” If so, this update is for you.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

OCTOBER 19, 2012

social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. and drudged up some of the most common social media myths out there. Or Pinterest?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

OCTOBER 3, 2012

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. Bing Social Search.

Social Media 28

Social Media SEO Peer-to-peer Media 28

Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). If you are, have you thought about your social media strategy? Tip #2: Promote regular updates about your event. When registration opens, announce it using your social presence.

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

MAY 2, 2012

This week, a new free social media tool called Klouchebag hit the web. But it got me thinking: social media can be chock full of valuable content, but it's often buried among the mundane and useless social media updates, or hidden behind poorly constructed social media profiles.

Social Media 28

Social Media Media Ideal Customer Profiles CAN-SPAM 28