Hubspot

MARCH 24, 2021

Smart marketers are using this space to visually and creatively capture visitors' attention, emphasize their value proposition, promote offers and campaigns, and provide more information than the character limit in their bios allow. 7) Snapple. 8) Salesforce. 10) Zendesk. 11) Livestrong. 16) HubSpot.

Twitter 83

Twitter Examples Brand Identity Branding 83

The Customer

OCTOBER 13, 2021

Fresh controversy over Facebook’s practices regarding misinformation and Instagram’s effect on children should cause brands, including rewards programs, to question their marketing on the social network. Social Media Has Many Faces. Other variables, such as special promotions, may have affected those sales.

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

Adobe Experience Cloud Blog

MAY 23, 2012

Our new social suite will include a whole new power of tools to help with your social lift: Marketo social boost –making every campaign social. Marketo social promotions –run social pole directly through Marketo. How do you promote your brand?

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

KoMarketing Associates

FEBRUARY 19, 2013

There are hundreds of networks that currently exist and it feels as if we’re always hearing about the next big one coming down the pipeline. At the end of the day, your business should be spending time on the networks that matter. Here are a few tips on identifying the best social network for your business: Look at analytics.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Buzz Marketing for Technology

OCTOBER 18, 2013

The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the right audience at the right time with the right content – whether it’s in the form of emails, product recommendations or social promotions.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Biznology

JULY 28, 2014

billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. Facebook reports 1.23

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Biznology

APRIL 15, 2013

After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED.

Social Media 80

Social Media Gartner Media Multi-Channel 80

The Customer

NOVEMBER 23, 2020

In 2012 Brand Keys called the earlier shopping for Christmas, Chanukah, and Kwanza, “Black November” because at that time a third of all holiday shopping took place in November before Black Friday. But by 2012, the shift away from Black Friday to Black November was undeniable. They bought “holiday” gifts early.

Pricing 52

Pricing Price Customer Surveys Amazon 52

Hubspot

MARCH 26, 2015

The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Contently

NOVEMBER 10, 2016

A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. ” Social media is the marketing channel of choice for showcasing Peloton instructors.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Hubspot

JANUARY 5, 2012

” But, in 2012, people don’t mind it as Orwell postulated they would— in fact, they welcome it ! It’s early in the LBS game, but here is what some of the experts suggest you keep in mind when launching location-based promotions: 7 Expert Tips for Launching Location-Based Promotions.

Promotion 28

Promotion Tips Social Networks Loyalty 28

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. It’s now ranked the third largest social platform in the U.S. .

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Convince & Convert

APRIL 16, 2015

Just take the marriage equality Facebook photo or the KONY 2012 video, for example. billion users log onto the social network exclusively on their smartphones. The company shows how their coffee is made and uploads fun, promotional videos. Look at what trends your demographic is currently into.

Facebook 167

Facebook Video Marketing Tips Youtube 167

Exo B2B

JULY 12, 2017

We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Instagram was bought out by Facebook in 2012 and now has around 700 million users worldwide (B2B & B2C). This social network, widely used in B2C, is now growing quickly in B2B as well.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy B2B 40

Hubspot

MAY 15, 2017

And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Sprout Social

FEBRUARY 27, 2017

Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Convince & Convert

FEBRUARY 22, 2013

The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag. And considering 42% of consumers expect a response within the hour when they’re complaining on social media, it seems like more brands will need to tune up and take notice.

Brand Identity 137

Brand Identity Branding Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 6, 2013

The Happy B h ladies have become known for their amusing antics in line with their brand image, including passing out 600 hot pink thongs to anyone who liked their Facebook page on the spot at the New York Wine Expo in 2012 and offering the chance to win a pair of SheBalls at the Boston and New York Wine Expos this year.

Personalization 138

Personalization Social Media Skype Blogger 138

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. On which social networks does your target audience spend their time? Improving a Decline in Organic Reach.

Social Media 94

Social Media Media Business Social Networks 94

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. They launched a 30-day promotion, creating an exclusive Mobile VIP club. Still not convinced?

Positioning 100

Positioning Business Mobile Marketing Stats 100

Hubspot

MARCH 31, 2020

You need to “include a complete release of Facebook by each entrant or participant and include acknowledgement that the promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook.” June 26, 2012. Leverage your social networks. Hey Word Nerds! RT to win a $50 Game Card!

Social Media 101

Social Media Media Rules Guidelines 101

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. Don't just promote your conference; promote the location! Promote other attractions near your conference that may interest attendees.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Content Standard

SEPTEMBER 24, 2018

One leading example of this gamified approach is the Nike+ Fuelband app, which was first launched in 2012 as a way to combine personal fitness wear with an app-based consumer experience. To create a compelling gamification marketing strategy today, a social component is almost always necessary. Image attribution: Bao Truong.

Communities 80

Communities Enterprise Management Work Management Marketing Management 80

Outbrain

JANUARY 1, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. Native ads are everywhere, on search engines, social networks and – of course – content discovery platforms like Outbrain. This became official in 2017 when native ad spend reached 60% of all display ad spending.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Convince & Convert

JUNE 19, 2012

To couple this, The Social Habit study conducted by Edison Research suggests that approximately 33% of social network users knowingly follow brands, products or services on social networks. Facebook Like photo by owenwbrown and EdgeRank graphic by @ladyxtel.

Facebook 159

Facebook Lead Scoring Lead Ranking Paid Search Agency 159

Hubspot

JULY 22, 2019

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Even social networks like Facebook and Twitter are creating their own versions of video streaming. It's often effective to diversify the channels on which you promote your products or services -- and TV is one of those channels.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Well, relax. How can you do this? Disclosure Isn’t Just About Compliance — it’s About Putting Your Reputation on the Line.

Social Media 128

Social Media Media Paid Search Agency Ethics 128

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. Content that’s outstanding in its field.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Strategic-IC

APRIL 6, 2022

And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows. What is Dark Social? Dark Funnel and Dark Social - are the same thing, right? What’s ranking on Google will not necessarily be what performs well on social platforms. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

readwrite

AUGUST 29, 2013

Personalized advertising is a huge revenue source for the social network. Between January 2011 and August 2012, Facebook charged advertisers $234 million for “Sponsored Stories,” according to Reuters. But in 2011, a group of users sued Facebook, alleging that Sponsored Stories violated user privacy.

Facebook 40

Facebook Privacy Policies Product Privacy 40

Adobe Experience Cloud Blog

AUGUST 22, 2012

An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. Once you have decided on a subject matter, then you are ready for you first social sharing campaign. You can promote your offer via social channels or email marketing.

Peer-to-peer 48

Peer-to-peer Campaigns Urgency Marketing Marketo 48

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Adobe Experience Cloud Blog

JULY 27, 2012

Participation from social media needs to come from the top down, so it is important that your executives are on board and ready to participate themselves. Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Let’s Get Social!

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.

B to B 40

B to B Paid Content Social Media CMS Development 40

Content Standard

JULY 13, 2016

Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. The Social Media News Engine. About 31 percent get news on Tumblr.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40