Webbiquity

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Lisa was one of my earliest friends on Twitter and I’ve been following her ever since I attended one of the # LeaderhipChat sessions she co-hosts.

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” Blogger outreach is scary.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. PR Monitoring and Management Tools: Which is Best? PR Monitoring and Management Tools: Which is Best? Vocus and Cision are both powerful and popular PR monitoring and management systems. Vocus vs. Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Brandpoint

APRIL 24, 2019

He has over 30 years of experience in the local PR community, including with General Mills, Honeywell and Medtronic. This caliber of PR professional is a perfect representation of the type of hard work celebrated by the PRSA in the annual Minnesota PRSA Classics Awards. Tell me a little bit about the PRSA Classics.

PR 120

PR Public Relations Broadcasting Communities 120

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Contently

APRIL 19, 2017

In 2012, in the midst of an IPO, Facebook made a concerted effort to transition from desktop to mobile. Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals. Five years later, that transition is largely complete.

Social Media 167

Social Media Trends Emarketing Media 167

Webbiquity

SEPTEMBER 2, 2014

Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. October 10, 2012. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). The Top #Nifty50 Women Writers on Twitter for 2013. It Depends.

Stats 100

Stats eCommerce Statistics Social Networks 100

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Webbiquity

MARCH 3, 2017

Link building today, also sometimes referred to as digital PR and outreach, is an SEO tactic with the aim to increase page ranking by “earning” backlinks from high-authority websites as well as linking out to high quality sites. Follow the agency on Twitter at @PolarisLondon.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Convince & Convert

MAY 23, 2013

The “special ladies” included Chrissy Teigen, Miss California 2012 Leah Cecil, Jessica Lu of MTV’s Awkward, and more. Dig deeper into the handwritten notes sent to the ladies and you’ll see zany lines like, “You’re funny, cool and you like Taco Bell,” or, “Following you on Twitter was the best decision we ever made.”

Social Media 145

Social Media PR Social Marketing Communities 145

Marketing Insider Group

FEBRUARY 5, 2014

In 2012 Entrepreneur Andrew Chen claimed that “ Growth Hacker is the New VP Marketing.” Ryan Holiday is a consultant and author of the slideshare “ The Growth Hacker Wake-up Call ” and the book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising.

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

markempa

AUGUST 19, 2012

Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. Related Resources: MarketingSherpa B2B Summit 2012.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Biznology

DECEMBER 24, 2013

Some of you will be offline and away from your Twitter account for stretches of time between now and 2014. The Internet then piled on, initially amongst the world of communications and PR, then to the world of A-list tech and media, then, finally, to CNN, Forbes, ABC News, et al. That’s Twitter. It’s Christmas Eve.

Social Media 80

Social Media Media PR Work Management 80

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice. You can contact me via Twitter or LinkedIn. If you have an idea, let me know!

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Industrial Marketing Today

AUGUST 10, 2012

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). 4 Best Content Planning Tools.

Planning 145

Planning Research Tools Best Practices 145

Biznology

SEPTEMBER 25, 2012

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. As a parent to your bouncing-baby Twitter profile, you need to be attentive, creative, engaging, consistent, generous, a brilliant teacher and also a patient listener. To a point.

Business 80

Business Twitter Work Management Social Media 80

Contently

JUNE 8, 2016

Adidas, Carlsberg, McDonald’s, and Coca-Cola are just a few of the brands looking to double down on long- and short-form digital content this year, building on lessons they’ve learned at Euro 2012 and other global sporting events. The tournament attracted 300 million global viewers in 2012.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

Adobe Experience Cloud Blog

JANUARY 6, 2017

Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. He’s always on Twitter sharing what’s new and trending. His Twitter feed is often a one-stop shop for trends, tips, and tricks. Missed the countdown?

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Convince & Convert

MARCH 15, 2013

While Jake is the sole social media manager for Garmin, he has been able to enlist the help of other PR companies and friends to answer questions and offer advice in the industries that Jake is not as familiar with. She was mentioned on Twitter every 27 seconds during SXSWi. Social Media Stat of the Week. The report shows that $6.7

Communities 138

Communities Mobile Advertising Emarketing Stats 138

ViewPoint

JUNE 28, 2012

2012: Transformational Change, the New Buyer & Big Data. Click to start video at this point — Asked about what is happening or not happening in marketing and sales in 2012 that surprises him, Rich notes there’s been more transformational change in the past eight to twelve months than he’s seen in the previous nine years.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Marketing Insider Group

OCTOBER 12, 2015

My 2012 Marketing predictions included the challenge of CMOs struggling with talent, a hope that marketing would increase their focus on supporting sales (dead wrong). But look back at my 2012 prediction. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Increasing Competition?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Biznology

NOVEMBER 26, 2013

Maybe it’s as simple as stating, in the Twitter bio, “from the office of…” instead of suggesting that all the words hereby tweeted are his or her own. In many ways, the Presidency is the original Twitter Account: the Chief of Staff always tweets in the name of the president. Sort of like cheating.

Communities 80

Communities Work Management Marketing Management Social Media 80

Webbiquity

JANUARY 19, 2016

And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. DR4WARD ). V3B Blog ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

GreenRope

DECEMBER 10, 2019

federal government's first agency-level heads of customer experience (2012-2016). She’s a Certified Customer Experience Professional (CCXP) with a background in corporate communication, business development, journalism, broadcasting, and PR. Twitter: [link]. ” LinkedIn: [link].

Ethics 52

Ethics Phishing CAN-SPAM Broadcasting 52

Marketing Insider Group

NOVEMBER 21, 2013

The Wall Street Journal ran this quote from Volvo’s PR manager: “The stunt is real and is performed in just one take. He won the 2012 Gordon E. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Some runner-ups: 7.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. That means LinkedIn, Twitter, TikTok… wherever they spend their time, that’s where you need to be. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

KoMarketing Associates

JANUARY 2, 2014

MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. 12 Perspectives on How B2B SEO Can Better Support PR & Communications.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. 12 Perspectives on How B2B SEO Can Better Support PR & Communications.

Link Building 120

Link Building Tactics Ad Building B2B 120

The Lead Agency

OCTOBER 30, 2017

As social media sites like Facebook and Twitter have become more commercialised, organic posts have increasingly less reach. Advertising on Facebook, LinkedIn, Twitter and Instagram gets more sophisticated with each year. Another of our key B2B social media strategies is investing in your content. Optimise your Call to Actions.

Social Media 74

Social Media Practices Media Allocation 74

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts. How do I get started?

Social Media 52

Social Media Social Marketing Media Planning 52