Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. Creating educational #content can differentiate your brand, says @johnoxford1. It’s a key market for us. Click To Tweet.

Class 101

Class Digital Asset Management Education Webinar Metrics 101

NuSpark Consulting

APRIL 29, 2012

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. It speaks to search intent, and how users search for solutions via the purchase cycle. Label: How-To.

Work Management 100

Work Management Adwords Paid Search Agency Classified Ads 100

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. The system makes it easy for small business to generate leads through social marketing campaigns and track results.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. SEARCH FOLIO: Search. Search Jobs. Search Jobs. B2B: Business Media. Consumer Media. Design & Production. Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. E-Media Summit -->.

B to B 40

B to B Paid Content Social Media CMS Development 40

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. While the ‘tip of the iceberg’ shows you numbers on who’s engaging with your content, they don’t show what is REALLY happening. But in recent years it’s become a hot topic for B2B marketers.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. There’s never been a better year for local vendors to re-envision themselves as heroic community educators.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Brandpoint

NOVEMBER 28, 2018

PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Over a decade ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising. Earned media was the primary focus of PR. Owned Media. What is owned media?

Paid Content 118

Paid Content Lead Ranking PR Media 118

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I owe a big debt of gratitude to the late, great Steve Jobs and his innovative products. I paid $2,499 for the Mac Plus with 1MB (not a typo!) Back then, print media was the center of the universe for B2B marketing.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Biznology

JANUARY 31, 2017

So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging. You shouldn’t only love on your contest winners, your top contributors, and the stable of A-list online influencers you’ve paid for. See all the folks in your personal, business, brand, and employee social media profiles your community.

Skype 80

Skype Communities Ideal Customer Profiles Facebook 80

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Hubspot

FEBRUARY 7, 2012

In marketing, offers are the gateways to lead generation. What the heck is a marketing offer, and what are the qualities of a good one? What the heck is a marketing offer, and what are the qualities of a good one? Unfortunately, many of the things marketers sometimes consider to be marketing offers aren't actually offers at all.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

MAY 3, 2012

They can offer a fresh new perspective -- not to mention an extra pair of hands -- on marketing projects that are increasingly catering to a younger demographic's natural talents. According to a 2012 NACE survey , an all-time-high of 58% of interns are hired full-time after the internship has ended.

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

Webbiquity

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? Social Media Marketing Guides and Tips.

Social Media 100

Social Media Paid Content Resources Tips 100

Lenny's Newsletter

AUGUST 8, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Even if you’re not building a B2B startup right now, you’ll find inspiration, new ideas, and frameworks that will help you with the product you’re building right now. Every prosumer product (e.g.

Startups 52

Startups Work Management CPO Enterprise Management 52

EveryoneSocial

OCTOBER 26, 2021

Whether you’re a marketer or social media expert — or even if you’re just a social media savvy executive — you’ve probably come across the term dark social lately. Many marketers, thought leaders, and general audiences are intrigued by this concept more than ever before. Content Platforms (Youtube, Apple Podcasts, etc.)

Ideal Customer Profiles 68

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 68

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Paid Content 100

Paid Content Social Media Statistics Research 100

chiefmartech

SEPTEMBER 8, 2015

In preparing for the upcoming MarTech Europe conference — as a promotional interjection, please note that discounted “beta rates” for tickets expire next week — I’ve had a number of terrific chats with Stephan Pretorius , the co-founder and president of Acceleration , a WPP marketing technology services firm.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Hubspot

JANUARY 11, 2013

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. Optimization! 1) Choose an Optimized Company Username.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Marketing Insider Group

JULY 8, 2010

So why is this important for B2B Marketers? Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. The wants and needs of the market are not always serious and sometimes are downright frivolous.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Marketing Insider Group

JULY 8, 2010

So why is this important for B2B Marketers? Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. The wants and needs of the market are not always serious and sometimes are downright frivolous.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Google Updates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

MARCH 11, 2013

WPO is the overarching term and concept that these writers are searching for to describe the significant and undeniable changes that have taken place in the search landscape over the past 12-18 months. PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Hubspot

MAY 26, 2021

Think of it like social media — if you’re a source of great content, and you get it in front of the right people, they’re going to share it. They can help you rank higher in search. Maintain a steady blog with great content. You should publish content that’s directly related to your industry and that helps your reader.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

Webbiquity

JUNE 4, 2013

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. So what’s a marketing manager, PR professional or SEO specialist to do?

Paid Content 100

Paid Content Tactics SEO Tips 100

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * What Is SaaS?

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120